This document discusses different types of project briefs: - A negotiated brief involves the client and employer agreeing on project details to avoid future disputes. - A commission brief involves a large company hiring an independent company to create a product for them in exchange for payment and potential profit sharing. - A tender brief involves a client advertising a needed project, with employers submitting proposals and budgets to pitch for the work. - A competition brief allows multiple companies to independently develop project ideas for a client, who then selects a winner to publish.

1. Negotiated brief
Definition: This is where the client and the employer will come to a specified
agreement upon the brief of the project, which will include the final ideas of
both the employer, as well as the client. It is important that the client and
employer/company agree on the brief, or it will cause inevitable problems in
the future.
Advantages: An advantage to this type of brief is that it brings the ideas of
the client and employer together, and merges them into one, creating a brief
that is suitable for both the employer, as well as the client, which means that
they are less likely to quarrel in the future over the terms of the legal
agreement.
Disadvantages: A disadvantage is that when the client and the employer
‘negotiate’ their brief, they may come to a disagreement, that may result in
the employer losing the potential work, as they may deny the requirements
stated by the client, which means that the client may siphon their project out
to another employer or company.
Commission brief
Definition: A ‘commission brief’ is where a large corporation, such as The
Daily Mail, employ an independent company to create their product/project
for them. It is notable that this type of brief is negotiated between two
media companies, as opposed to an external client, who may receive the
product once it has been established.
Advantages: An advantage is that the independent production company will
be paid for creating the specific product, and may receive a fraction of the
profit that is generated by the product once it has been distributed to the
intended consumer, also known as the target audience of the product.
Disadvantages: A disadvantage for this might be that when the product has
been launched, the large company may develop a sense of corporate greed,
not giving the independent institution enough credit for their contribution, or
paying them a sufficient amount of money for their hard work. This creates

2. an unfair advantage, which may lead the independent business to complain
to the large company, and will prevent them from working for the giant
corporation in the future.
Tender brief
Definition: A client will produce an advertisement stating that they require a
media product to be created. A potential employer, such as a production
company, initiates a brief, a budget, as well as a proposal, which is then
pitched to the client in order to secure their chance of obtaining the work
that was previously advertised by the employer. The client decides upon the
most impressive proposal featured from their group of candidates.
Advantages: An advantage could be that as there is a lot of competition, the
employer will be more determined and motivated to produce a high-quality
proposal, that will secure them the work from the client, therefore, making
them more productive as a company, as they will be thinking of the income
in which they will receive upon the completion of the project/product.
Disadvantages: A disadvantage for this type of brief is that because of the
competition, an employer is likely to be disheartened over losing the work
set by the client, to another company. It can be difficult for an employer to
gain work, due to the other employers, who also want to get the job. A
company has to expect failure, so that they can then look for temporary
employment elsewhere.
Competition brief
Definition: A brief which is created in order to be accessible to all of the
production companies which are participating in creating a project/product.
It is notable that each corporation completes their own brief, outlining their
ethos. All of the finished projects created by these companies are judged,
and the most impressive one is crowned winner, and is taken into publication
by the client.
Advantages: