The document outlines ideas for redesigning advertising materials for the soft drink brand Irn-Bru. It discusses using bold, eye-catching fonts in colors that stand out. The color scheme may utilize brighter versions of Irn-Bru's signature orange and blue or different colors that appeal to target audiences like purple for young women. One idea is a web banner with a bold font like Impact to draw attention. Another suggests keeping Irn-Bru's theme of black and white photos with witty messages. A print ad may focus on Irn-Bru's style of off-color humor through a pun-based slogan to appeal to young male audiences. Mood boards provide ideas for humorous, packaging

1. Mind-Map
In general, I would want to feature large, bold lettering
throughout all of my ‘Irn-Bru’ media products as it would hold
the attention of the primary target audience, as well as make
the products as a whole, a lot more easier to read and
comprehend. I would put my font in a colour that would make it
stand out, so that it would be eye-catching and the consumer
would feel more obliged to read it.
The colour scheme for
my products may vary to
that of the original ‘IrnBru’ colour code utilising
orange and blue as their
signature colours. I may
decide to make the
traditional colours of the
company brighter in tone
so that they catch the
attention of the
audience, or I may use a
different set of colours
that will pander to a set
audience, e.g. young
women may respond to
the colour purple, as it is
associated with
feminism and is
generally stereotyped to
be linked to this
particular gender.
My 5 ideas
For my web banner, I want to use a
bold font that will catch the attention
of the viewer, so that they will focus
on it, as opposed to switching to
another webpage after becoming
bored of viewing the sit in which I will
display my web advertisement on.
The text could either be sourced
from Dafont, or be a standard, sanserif font, possibly in ‘Impact’, as
ironically, I believe that this particular
font makes a profound impact upon
the consumer, as it is bold in nature
and is likely to draw in the attention
of the primary target audience of
‘Irn-Bru’, being young, athletic males
in general.
I would like to keep with the imagery
theme presented by ‘Irn-Bru’ where
they use black and white
photographs for their print
advertisements which I believe to be
very effective due to the fact that it
contrasts with the witty message that
is also included upon the poster. In a
way, there is an established sense
of juxtaposition sown through the
campaign, which works significantly
as you have professionalism
balanced out with light-heartedness.
The theme of one of my
advertisements, possibly the print
one, will be centered around ‘offcolour’ humour, as ‘Irn-Bru’ have
commonly utilised this specific element
within their work and I wish to carry this
on in order to stay true to the stated
theme. I want the content posed by my
products to be unique with a witty
slogan, therefore, I will make sure to
follow in the footsteps of the ethos that
has been outlined by ‘Irn-Bru’, as I
believe that pun-based content works
efficiently in response to the needs of
the primary target audience being
young males, who will appreciate the
humour posed by the campaign.

2. Moodboard –
Humorous, Witty Design (1)

3. Moodboard –
Packaging
Design Ideas (2)
Adobe Myungjo Std M
Felix Titling

4. Moodboard – Differentiating Colour
Scheme – Female Audience (3)

5. Moodboard- Black and White
Colour Scheme (4)
Freestyle Script
Lucida
Handwriting
Vladimir Script
Bradley
Hand ITC

6. Moodboard – Web Banner Design (5)
Impact Adobe Heiti Std R Arial Black
Adobe Gothic Std B Broadway