This document provides reasoning for slogans and font choices for potential Irn-Bru packaging designs. It discusses using pun-based slogans to appeal to teenagers. It considers several font styles and colors, including Impact, Tall Dark and Handsome, and Cooper Black, settling on Impact and Tall Dark and Handsome for boldness. Four can packaging designs are proposed: 1) uses Impact font around the can, 2) features one line of text on a blue can, 3) uses rounded text similar to Dr Pepper, 4) reverses Irn-Bru colors with blue text on orange background. The designs aim to stand out and attract teenage customers through bold colors and fonts.
for my advanced media coursework portfolio. In this I evaluate how effectively my three media products work together- one main video and two printed media texts
for my advanced media coursework portfolio. In this I evaluate how effectively my three media products work together- one main video and two printed media texts
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. Ideas for my Copy - Slogans
I keep my Irn-Bru under Loch and
Key
Irn-Bru, it’s a Ness-essity
Why have an English brew? When
you can have a Scottish Bru?
£1 for an Irn-Bru, that’s a Dundee-l
Be Bru-tally honest
Pipe down… it’s only Irn- Bru
I’ve always been a fan of outsider
art (referring to a child's painting of
a person drinking Irn-Bru, the child
is English, relating to the term
‘outsider’).
They can take our freedom, but
they can never take our Irn Bru…
(Braveheart reference)
3. Reasoning for using my Copy
I utilised a pun-based theme for my copy, as it is related to the witty content
that has been featured by ‘Irn-Bru’ in existing products. It is clear that this
theme is effective, as it has made an impact in the past due to the ‘off-colour’
nature of the content, however, it has been published in a light-hearted manner
and is not meant to offend. Although, the comical text has been established in
order to initiate a reaction from the public, both positive and negative, but
either way, the company will become a talking point and the awareness of ‘IrnBru’ will rise. I wanted to keep the pun theme for my copy, but I decided not to
create any text that may be deemed or classed as ‘offensive’, as I would not
want to provoke any form of negative feedback. I think that by using this
specific linguistic device, my media products would be popular with the primary
target audience, who will respond to an informal form of language that has
humour embedded within it. A pun will catch the attention of the
audience, which is why I have used several, so that my content will appeal to
the teenage market in which I am trying to pander to.
5. ‘Impact’ Font:
I chose this particular font because I thought that it would be
suitable for the ‘Irn-Bru’ can packaging in which I will create, as it is
bold and significantly eye-catching, therefore, it is sure to hold the
attention of the primary target audience of this beverage which are
teenagers, who will respond greatly to this blatant use of colour and
bold lettering, as opposed to text that is small and not composed
utilising a standard san-serif font, but a font that is slim and does not
draw in the attention of the consumer. I wanted to incorporate the
traditional orange and blue colour scheme into this font as I wanted
the consumer to be able to identify that this specific can packaging
was that of ‘Irn-Bru’, as they are iconic of the energy drink giant and
are therefore appropriate to use. The brightness and vibrancy posed
by the deep orange and blue colour scheme means that it will
become more visually appealing to the audience as it stands out
which means that the attention of the viewer will be held when they
are viewing the final outlook of the can packaging.
6. ‘Tall Dark and Handsome’ Font:
I wanted to source a font from ‘Dafont’ under the sans-serif
category as I believe that this particular typeface is bold and
easy to comprehend, therefore , the teenage audience would be
able to relate to it as it has been deliberately displayed as bold
and outlined so that it is clear. Also, much like the first font idea,
I have used the signature orange and blue colour scheme that
has been is used ‘Irn-Bru’ on a frequent basis, however,
sometimes the intensity of the colours have been altered which
is the reason why on this specific font style, I have used a
weaker colour scheme, with the orange and blue colour being
not as vibrant, which may prove effective, as the scheme utilised
upon the first font style could be deemed as too ‘loud’ and
vibrant, which detract from the overall look of the package. I
want to make the font size fairly large for this particular media
product, as I had discovered from my previous research that
existing can packaging from other energy drinks such as
Lucozade, included a piece of text on a large scale, which is
appropriate as it will attract the attention of the primary
consumer. I think that using large font is a prime example of a
clever marketing technique, as the company have purposely
initiated this piece of text in order to hold the attention of the
consumer so that they will feel obliged to read it and possibly
even purchase it.
7. ‘Forte’ Font:
This particular font panders to a female audience, as they are
stereotypical colours that are related to this specific group in
society and therefore, it is likely to pander to them. However, I
do not approve of the font that I have chosen on this section as
it is not comprehendible and almost looks as though it is a
completely different logo phrase. I first chose this font as it
differed from the other two previous fonts and I wanted to
experiment with several forms of typeface. I found my lettering
on my first slide to be the most effective in appealing to the
traditional audience (teenagers), as it was easy to read, as
opposed to this piece of text which also looks rather informal. If
the audience does not approve of the font, then the media
product will initially fail, which is one of the reasons why I will
not be utilising this typeface. The font is also very bold and
chunky, which distorts the copy that is trying to be presented to
the consumer, which makes the text irrelevant.
8. ‘Cooper Black’ Font:
This font style is effective in drawing in the attention
of the primary consumer (teenagers) as it is a solid
typeface that is appropriate to use as it is likely to
appeal to the audience, who will not be fazed by a
font that is not bold. They will want to view
something that has definition to it, which has been
provided by the black outline on the text. It is also
apparent that the bright orange and stark blue
colour are both effective as they make the font stand
out so that the viewer will notice it. Also, if this is
going to be presented on an advertising poster, it
has to make a sudden impact, otherwise the point of
the media product will be diminished.
9. ‘Kozuka Gothic Pro M’ Font:
‘Irn-Bru have used black and white photography in
their advertising material beforehand, therefore, I
decided that I would try out this technique on my
typeface so that it could compliment the visual
aspect posed by the existing print-based products
that were initiated by ‘Irn-Bru’. I chose this font style
to compliment the monochrome colour scheme as I
thought that it looked professional and could
possibly be used upon the material in which I will
create during this project. The lettering is thin, but it
is still legible, which makes it appropriate for the
target audience, as well as the secondary market,
being individuals who are not of an adolescent age.
It has to be clear and concise otherwise it will not
work as part of an advertisement.
11. 1st Design
I chose to keep my first can packaging idea fairly
simplistic, as I wanted it to catch the attention of
the audience due to the fact that bold, outlined
text has been utilised for emphasis. I would have
this as a central banner around the can, as I
believe it would look effective as this type of
layout has not been featured before on any
existing canned drinks. The final image shows
the flatplan of the first can packaging idea in
which I have created. I made the product out of
several shapes as well as text, which adds to the
minimalistic nature of the design and therefore, it
panders to the target audience (teenagers) who
will respond to small amounts of text so that they
do not become bored of such written content. It
is clear that by also utilising bright, solid
colours, the audience will respond to them as
they are traditional colours of the energy drink
giant, ‘Irn-Bru’, so they will immediately associate
these colours with the specific drink as well as
being drawn to them, as they are blatant and
highly noticeable due to the outlining of the
text, which highlights its importance. The
typeface which I have used is entitled
‘Impact’, which is ironic, as I want it to make a big
impact upon the primary consumer, who are the
main market for this specific drink and if their
needs are not catered to, the company would not
be able to compete with their energy drink rivals
on the market, including ‘Monster’.
12. 2nd Design
For my second potential can design, I decided to incorporate
one piece of text only, with a bright background, as I thought
that it would appear unique and would therefore interest the
primary target audience of ‘Irn-Bru’, as it differs from a regular
can design, as it has been stripped back of any extravagance
and uses only the title of the drink in conjunction with the can
having a blue coating on, as opposed to my first design, where
the regular silver-toned, standard can colour has been shown
greatly. I think that this would work, as it would stand out
from the existing drinks that are displayed on a stand in a
typical supermarket, as the can itself has a blue, chrome
packaging that is not found upon an average piece of
packaging. I have used again the typical colours of ‘Irn-Bru’, as
the primary audience will be able to relate to this traditional,
iconic colour scheme that is unique to the company. In
comparison to my first design, the same font has been
utilised, as I believe that it is effective in catching the
attention of the audience as it is bold and outlined, which
highlights the font, therefore, making it look more protrude. It
is notable that this specific font is very similar to that of the
original ‘Irn-Bru’ typeface, which is one of the reasons why I
chose it, as the primary audience will be able to relate this
font to that of the original, where the differences are
extremely slim.
13. 3rd Design
The packaging of a ‘Dr
Pepper’ can, which
uses a rounded design
with the logo featured
directly on top of it.
This is my third can packaging design idea, which significantly differs to that of my previous two designs, as the
colour scheme is slightly different, because the iconic blue and orange combination for ‘Irn-Bru’ has been toned
down from the bright nature of the packaging of my two existing products. Arguably, this makes it less eye-catching
to the audience, but I think it works well as it looks professional, as the font ‘Tall, Dark and Handsome’ is similar to
the original font, much like the font which I had used in my previous designs, however, this typeface appears more
soft and looks rather sophisticated, which contrasts with the harshness posed by both designs one and two that I
had created. I chose to place the text with a circular, rounded background, as this technique has been used before
with previous soft drink can packaging such as ‘Dr Pepper’, as well as other existing products, therefore, the
audience will be able to identify with this style and will possibly choose it because they are familiar with this specific
layout form.
14. 4th Design
This design is different from the styles that are featured upon my previous can
packaging products as the colour of the font has been swapped to blue, with the
background being orange. With this, I have utilised the iconic ‘Irn-Bru’ colour
scheme, but by simply changing the colour over, it has made the packaging appear
noticeably different. Also, the orange background compliments the blue typeface
highly as it makes the text stand out and almost look three-dimensional, which is a
factor that will draw in attention from the primary consumer being teenagers, who
are likely to respond to a blatant piece of marketing upon an energy drink that is
specifically targeted towards them. The outlined text is the first piece that is most
recognisable on this design. I decided to use a general band around the can to
place the text on, as it highlights the font whilst also adding a sense of definition to
the packaging itself, making it more appealing to the viewer. I used capital lettering
for this design, much like my second and third product idea, as I believe that it
emphasises the sheer importance of the product and also, ‘Irn-Bru’ use capital
lettering too, which makes it relevant to the traditional theme posed by the energy
drink company. However, I think that I could have included a slogan for this design
as I had used it in my first idea and it looked rather effective, as once the audience
is drawn into the design, they will view the text, and if a catchy slogan is included,
it will encourage them to acknowledge every aspect of the packaging as it can add
a humorous touch to the design, which makes it more appealing to the primary
consumer. ‘Irn-Bru’ has used comedy on their existing media pieces in order to gain
a response from their primary and secondary audience, so that the awareness of
the company increases and so does their sales. It is a clever, but controversial
marketing technique that transforms the product into an item that is deemed
mainstream.