The document introduces an e-commerce portal developed by a company with 18 years of experience, emphasizing key functionalities and benefits for both organizations and consumers. It outlines the features of the portal, including social media integration, order tracking, and customer support, as well as the benefits to customers like global reach and cost reduction. Additionally, the company highlights its past successes with e-commerce clients, showcasing its capability to implement effective solutions in the retail sector.

1. fgfghfhggfPartner of Choice
Committed to People, Committed to Future
mindztechnology.com

2. Introduction to Ecommerce portal
An effective e-commerce website is the most significant tool that attracts
customers from all over the world. The key objective of ecommerce development
is to extend the wings of the company and its merchandise online. This should also
ensure a pleasant shopping experience to the online customers. These websites are
developed to enhance the complete productivity of the company and
commercializing the merchandise in the outer world. Return on Investment
through a well-designed e-commerce website is incredibly very high.

3. Why Us
•Having worked in ecommerce industry since last 18 years, we have
expertise in building both inventory and marketplace models.
•We are working with all top ecommerce portals in India for providing
one or many of our services.
• Some of our ecommerce client includes www.yatra.com,
www.shopclues.com, www.royzez.com which we have built from
scratch and are currently having more than 1 lakh visitors a day.
•We have experience in both offline and online retail in ERP and
Ecommerce which makes it really unique combination.

4. Benefits
Benefits to Organisation
• Global reach
• Cost reduction
• Supply chain improvements
• Extended hours: 24/7/365
• Customization
• Improved customer relations
Benefits to Consumers
• More products and services
• Cheaper products and services
• Instant delivery
• Information availability
• Participation in auctions

5. E-Commerce portal
Features/Functionalities of Frontend
• New Arrival - Products that are new to the website will be shown in this section. The New
Arrivals can be managed by the admin from the CMS
• Social Media Integration - Social media plugins like Facebook, twitter, Google+ will be
provided on the homepage. Each customer can share a product on these social media websites
• Newsletter Subscription - Every customer can subscribe for newsletters or latest offers.
Email/SMS will be sent to the customer regarding the activation/deactivation of the
newsletters
• Deal of the Day - The customer can view the deal of the day on the website. Multiple deals
can also be shown on the frontend with flash animated banner. This offer will be managed by
the admin from the CMS
• Flash Animated Banners - Banners will be dynamic and fully customizable through the CMS.
• Complaints and Suggestions - Each customer can register on the website and can register a
complaint for any order or service. The customer will get a complaint id that can be used for
future reference. In case they want to enquire about any product, they can also do online.

6. • Order Tracking - Orders can be tracked by the customers. An AWB no. will be provided for
each order placed. With this unique number, each customer can track the status of the order
placed. We can do integration wherever possible with logistic partners and they can track
orders through the portal itself.
• Coupons/ Schemes - Very flexible coupons and schemes will be available on the website.
These coupons and schemes are fully dynamic and can be managed by the admin from the
CMS. Each customer can pick up a scheme like discount on the products, combo offers etc.
We will have flexible coupon system wherein users can define all discounts schemes possible
at offline store and online store as well.
• Shopping Cart - The products bought by the customers will be added to the shopping cart.
This shopping cart can be managed by the customers. An Email/SMS will be sent to the
customer after order confirmation and when the status of the order changes. We can
define the statuses in database through admin panel on which we need to send sms/email
alerts.
• My Wishlist - The products that the customers wish to buy in future can be saved in ‘My
Wishlist’.
• Search - A search can be provided on the frontend which will be further customized as a
CSearch. Customers can enter the keywords and products matching those keywords will be
displayed. This will be extensive search.
• Categories - Products can be divided under different categories. These categories can be
managed by the admin from the CMS.

7. • SMS Gateway - A SMS Gateway will be implemented with the website to send SMS to
the customers for successful registration, order confirmation, order status etc.. Once the SMS
Gateway API has been purchased from the SMS Gateway provider, we will integrate the code
in our development
OR
The SMS Gateway can be provided from our side. In this case, the setup cost will be extra
• Clubs - We can also have a functionality of exclusive Clubs. Customers with a defined
number of orders or a particular amount of order placed or purchased can join the club. These
clubs will get extra benefits or discounts. For .g. – The club members will get extra discounts
on the products. A team can be finalized to manage the orders of the club members. The offers
will be visible to the club members for extra time. After some time, a particular amount can be
charged by the members or a registration fees can be charged by the customers.
• Refer to a friend - Each customer can refer products to their friends. The customer will enter
friends email address and an email will be sent with the link of the product and a customized
message.
• Discounts on friend referral - When customer refer a product to ‘X’ number of friends then
he/she is eligible to get certain (offered) amount (or ‘%’) of discount on the next purchase.

8. Features/Functionalities in Admin Panel
• Pincodes
Courier list
Courier add
Pincode search
• There will be different buckets available in system for Finance/Customer
Support/Operations/Dispatch Team. The roles/rights will be assigned through admin panel
based on roles and privileges. Following buckets can be part of our system:
All invoice
COD invoice
Online invoice
By Cheque invoice
Pending invoice
Hold invoice
Ready to Dispatch invoice
Dispatch invoice
Transaction Failed invoice
Refund invoice
RTO invoice

9. • Products
Product categories
Product uploading
• Administration
Shipping status
Role management
User management
Customer management
Complaints & suggestions
Menu access list
• Offers/Schemes
Deal of the day
Combo offers
• Coupons/Discount codes

10. • Reports
Order reports
Inventory reports
Logistic reports
• Inventory
• Clubs

11. CASE STUDIES

12. Shopclues:- http://www.shopclues.com/
Shopclues is one of the leading B2C e-commerce portal. We provide a hybrid business model to
them where we develop their portal two ways. Being an offshore development center and by
supplying experiened and well trained in-house team. This is built on a marketplace model.
Royzez.com :-
Parent company –Kaka Carpets
The challenge
They’re the 8th
largest Carpet Exporters in the world. They already have their own offline as well
as online stores. They hired inhouse technology team and came up with portal www.royzez.com.
They worked very hard for last 1 year but they couldn’t reach levels they had planned for them.
They were also planning to start series of ecommerce portals and also complete offline module
with centralized warehouse and Inventory management system. They did complete research from
different companies but in end found our experience relevant to kind of requirement they have
and also our experience of building complete technology from scratch really impressed them. They
have hired our services where we have dedicated team of 30 people working from them and we
have to implement complete ERP/CRM/Logistics/Inventory/Warehouse/Ecommerce portal in next
6 months starting 1st
of feb with first release planned on 15th
of March and then phased delivery of
every 45 days till 30th
June
They have already extended scope of work from one ecommerce portal to 3 portals seeing
our work.

13. Aakesh Tablet:- http://pocketsurfer.com/ http://www.akashtablet.com/
The challenge :-
When the Indian government devised the plan to develop the cheapest tablet in the world that
could be provided to the student community in the country, many thought it was just another
political gimmick. Many skeptics questioned the very idea of developing the cheapest tablet
arguing that such a device would just be a toy, not a real computer, even if it could actually be
developed. Datawind wanted an online portal for its well known device, Aakash Tablets so that it
can reach a large number of people on a verge of the click of a mouse
The Solution
The online portal ‘http://www.akashtablet.com/’ was finally developed after several prototypes
were developed to test the best approach for situation.
Everything went smoothly and the customers never experienced any service interruption. In the
end we delivered what was promised, guaranteed customer satisfaction and a stunning success for
our partner

14. PROPOSED SOLUTION FOR YOU
As we are already working with you in ERP/Retail solution for your shops,
we have built our database in such a way that same inventory/products can be
used by ecommerce as well. We have already taken into consideration our
future vision of going for an ecommerce model. We have designed our
application/database in such a way that adding ecommerce on top of current
solution will not have any major challenges. Apart from building ecommerce
portal, we have expertise in other areas which we will like to offer you:

15. Digital Marketing -
Once your website is up and running, you can then start
to attract audiance . There are many ways to get traffic to a website. Some of them
are mentioned below.
1. Search Engine Optimization (SEO) - This marketing technique is
used for google organic search results. Keywords are the backbone of this
marketing technique. The target is to bring your website on the first page of google.
2. Social Media Marketing (SMM) - Your brand is promoted to
different social media Platforms such as facebook , Twitter, Linkdin etc.

16. 3. Email Marketing - This is also a very popular technique where your
products are promoted through bulk email messaging.
4. PPC & PPI campaigns - In this technique, a website is promoted through
paid campaigns . There are two types of paid campaigns
a. Pay Per Click Campaign - Where you will set a budget and we will
run your ad on platforms like google, and third party websites. you are only
charged if a user clicks on your Ad.
b. Pay per Impression Campaign - Where you will set a budget and
we run your ad on platforms like google, and third party websites. you are
charged according to the impressions your ad makes on a particular platform.

17. 5. Affiliate marketing - This is one of the most widely used marketing
technique where your are charged according to the order generated. In this
technique we create attractive coupons for your products which can then be shared
on a third party website.
Benefits of Digital Marketing
 Attract live traffic on daily bases.
 Increase your brand awareness
 Track where the visitors are coming from
 Increase Sales
 Increase Revenue
Apart from all this, we will be happy to provide any other
services not mentioned in the list.

18. Some of Our Prestigious Clients

19. Questions..??
Happy to answer any of your query

20. Thank you for your time!
Hope to hear from you soon....