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E- Commerce Business plan for clothing store
The document provides details on a proposed fashion business called Rapunzel that sells ladies' accessories and frocks. It outlines the target market as middle to high class people in the local market initially focusing on a shop in Nugegoda. It describes product configurations in sizes, styles, designs, and materials. It discusses maintaining a customer database, advertising strategies, pricing models considering discounts and loyalty incentives, and a business model involving both online and offline sales through a showroom with a focus on expanding the Rapunzel brand regionally and internationally over time.
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E- Commerce Business plan for clothing store
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- 2. Product • Ladies Accessories- Jewellary Frocks
- 5. Market • Segments o ForBoth middle and high class people • Geography o Local Market o Initial Shop at Nugegoda • Age o For Kids, teenagers, young, middle age and old women • Income o Current market profit percentage is higher than other industries. o Easy to enter and gain profit
- 6. Product Configuration • Sizes– Kids, Teenagers and Ladies. • Style – Casual Wear, Office Wear, Party Wear, Religious Wear. • Design – Tight, Plaid, Short sleeve, Long sleeve, Sleeveless, Short, Long. • Material – Cotton, Silk, velvet ……etc
- 7. Interesting Information • Picturesof Various uncommon designs. • Pictures of Jewellary with frocks. • Picture of new offers, • Fit on options to client photos • Color Selections • Online Tailoring facilities. • Shopping Cart • Online booking gift Vouchers. • Other Information, – Discounts. – Buy 3 & get 1 free. – Low cost delivery. – Seasonal offers.
- 12. Customer Profile Maintain customerDatabase - Contact Details - Payment Details - Online visiting frequency - Most frequent buying design, style color & segment - Amount they have bought in the life time We can improve volume of particular design, style color & segment after analyzing clients’ history Issue loyalty cards & other facilities to specialized customers
- 13. Advertising • Online advertisementsabout new offers in other sites. Eg: In our Web site & Social Media sites • Telecasting & Broadcasting advertisements • Paper & Magazine advertisements • Street advertisements • Sponsoring for social events.
- 14. Community Customer Comments Add pageto give comments about the web site, offers, & services and complaints & suggestions. Then we can improve our business after analyzing the comments Dear Valued Customer Add your Comments, Suggestions and Complaints about our site and our service CancelSave
- 15. Pricing “Price” is animportant attribute of a product because people buy products looking at the price and quality. •High / Low – Based on quality prices get high/ low margins. •Discounts Volume - Buying 03 frocks gets 15% Discount Loyalty / Repeat-offer loyalty incentives as gift vouchers
- 16. Market Research • Marketingresearch is all about falling into decisions. • Involves looking at, Competition , Products, Pricing Functionality Innovation . • Through secondary data, personal experience, word of mouth, benchmarking, primary market research, internet surveys using cookie technology.
- 17. • Competition -Who are our rivals offering frocks for ladies?, seasonal breakthroughs for New Year, Christmas and other festivals as a defensive strategy. • Pricing - High quality frocks at a reasonable price • Products - Focus on frock categories which are selling more and identifying frock categories with lower sales and take necessary actions. • Functionality - Always try to keep our online presence very simple, reliable and eligible. • Innovation - Images with our latest fashion trends on weekly basis, attractive online shopping window. Market Research
- 18. Business Model Online andOffline (www.rapunzel.lk) R – Spacious showroom for offline customers . – Convenient and spacious trial rooms. – Frequently updating the site with new arrivals for the convenience of online customers . – Both cash and card payments are accepted. – Availability of shopping carts – Search Engine
- 19. Outsource production Currently weare buying readymade items from. • Jezza • Gap • Next • Oprah • Aurora • Bershka • Competitors • Nolimit • House of Fashion • Fashion Bug • Cool Planet • Odel, etc Business Model
- 20. Brand Name Rapunzel-successful commercialimage Design R Regional Expanding the brand from Sri Lanka, south Asia to other European countries. Research Maintaining a R & D center in the future. In future we hope to create a page to insert customer comments about new innovations.
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