The document provides details on a proposed fashion business called Rapunzel that sells ladies' accessories and frocks. It outlines the target market as middle to high class people in the local market initially focusing on a shop in Nugegoda. It describes product configurations in sizes, styles, designs, and materials. It discusses maintaining a customer database, advertising strategies, pricing models considering discounts and loyalty incentives, and a business model involving both online and offline sales through a showroom with a focus on expanding the Rapunzel brand regionally and internationally over time.

1. Fashion Quest

2. Product
• Ladies Accessories - Jewellary
Frocks

5. Market
• Segments
o For Both middle and high class people
• Geography
o Local Market
o Initial Shop at Nugegoda
• Age
o For Kids, teenagers, young, middle age and old
women
• Income
o Current market profit percentage is higher than other
industries.
o Easy to enter and gain profit

6. Product Configuration
• Sizes – Kids, Teenagers and Ladies.
• Style – Casual Wear, Office Wear,
Party Wear, Religious Wear.
• Design – Tight, Plaid, Short sleeve, Long
sleeve, Sleeveless, Short, Long.
• Material – Cotton, Silk, velvet ……etc

7. Interesting Information
• Pictures of Various uncommon designs.
• Pictures of Jewellary with frocks.
• Picture of new offers,
• Fit on options to client photos
• Color Selections
• Online Tailoring facilities.
• Shopping Cart
• Online booking gift Vouchers.
• Other Information,
– Discounts.
– Buy 3 & get 1 free.
– Low cost delivery.
– Seasonal offers.

12. Customer Profile
Maintain customer Database
- Contact Details
- Payment Details
- Online visiting frequency
- Most frequent buying design, style color & segment
- Amount they have bought in the life time
We can improve volume of particular design, style color &
segment after analyzing clients’ history
Issue loyalty cards & other facilities to specialized
customers

13. Advertising
• Online advertisements about new offers in other sites.
Eg: In our Web site & Social Media sites
• Telecasting & Broadcasting advertisements
• Paper & Magazine advertisements
• Street advertisements
• Sponsoring for social events.

14. Community
Customer Comments
Add page to give comments about the web site, offers, &
services and complaints & suggestions.
Then we can improve our business after analyzing the comments
Dear Valued Customer Add your Comments, Suggestions and Complaints about our
site and our service
CancelSave

15. Pricing
“Price” is an important attribute of a product
because people buy products looking at the
price and quality.
•High / Low – Based on quality prices get high/
low margins.
•Discounts
Volume - Buying 03 frocks gets 15% Discount
Loyalty / Repeat-offer loyalty incentives as
gift vouchers

16. Market Research
• Marketing research is all about falling into decisions.
• Involves looking at,
Competition , Products, Pricing Functionality
Innovation .
• Through secondary data, personal experience,
word of mouth, benchmarking, primary market
research, internet surveys using cookie
technology.

17. • Competition - Who are our rivals offering frocks for ladies?,
seasonal breakthroughs for New Year,
Christmas and other festivals as a defensive
strategy.
• Pricing - High quality frocks at a reasonable price
• Products - Focus on frock categories which are selling more
and identifying frock categories with lower sales
and take necessary actions.
• Functionality - Always try to keep our online presence very
simple, reliable and eligible.
• Innovation - Images with our latest fashion trends on weekly
basis, attractive online shopping window.
Market Research

18. Business Model

Online and Offline (www.rapunzel.lk) R
– Spacious showroom for offline customers .
– Convenient and spacious trial rooms.
– Frequently updating the site with new arrivals for the
convenience of online customers .
– Both cash and card payments are accepted.
– Availability of shopping carts
– Search Engine

19. Outsource production
Currently we are buying readymade items from.
• Jezza
• Gap
• Next
• Oprah
• Aurora
• Bershka
• Competitors
• Nolimit
• House of Fashion
• Fashion Bug
• Cool Planet
• Odel, etc
Business Model

20. Brand
 Name
Rapunzel-successful commercial image
 Design
R
 Regional
Expanding the brand from Sri Lanka, south Asia to other
European countries.
 Research
Maintaining a R & D center in the future. In future we
hope to create a page to insert customer comments
about new innovations.

21. Thank You
http://simpleitworld.blogspot.com/