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1. Building
Shopify Store
Proposal
Project proposal – (proposal_name)
Client – (client_name)
Delivered on – (submission_date)
Submitted by – (user _assigned)

2. 2
Dear (Client_name),
Thanks for reaching to us for the ecommerce needs. We understand to thrive highly competitive market, (Client_name) needs an attractive digital platform. The visitors can get
more insights about (client_name) offerings and buy them. The firm can get more visitor’s attention by customizing ecommerce store. Chances of them becoming lead and
customers is more.
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
o Improving conversion and client engagement by providing beautiful and logical shopping experience
o Revenue generation through cross- selling, strategic selling up, and product recommendation
o Automating of inventory management process
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the brand and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
Cover Letter for Building Shopify Store Proposal

3. Table of
CONTENTS
3
Project Deliverables
o Time frame
o Additional Service Offerings
Your Investment
Company Overview
o Why Us
o About Us
o Our Team
Our Past Experience
o Client Testimonials
o Case Study
Statement of Work and Contract
Next Steps
Overview
o Project Context
o Project Objective

4. 4
Overview
o Project Context
o Project Objective
Table of Contents

5. 5
Project Context for Building Shopify Store Proposal
We have identified that your firm(client_name) is facing some major challenges due to
which your client engagement has been hampered.
Your website is static that doesn’t display engaging photos of your product line and customers require
to pick phone or end email for manually placing orders. This process is not sustainable and brutally
limit your sales potential and ultimately put negative impact on customer experience.
Your firm require a vigorous ecommerce store so that the your customer can directly buy at any time,
anywhere in accordance to their comfort.
There is a need of inventory management in context to order and sales and
business growth.

6. Project Objectives for Building Shopify Store Proposal
Other additional features
Flexible shipping rates Inventory management of
unlimited products
Supporting
multiple languages
Mobile app
Shopify will provide you easy to handle, customized online store which accompanied by secure
online transaction.
We will provide you with full control over look and feel allowing you to manage your products, inventory, tracking
sales and much more.
A multi channel platform will be provided to allow you to sell everywhere on various social media platform.
A hassle-free ecommerce which continuous improvement.
Developing revenue generating solution – We offer turnkey ecommerce solution. We design a fully functional store which
will be ready to process sales with effective categorization and search for enhance
customer experience.
Guiding customer through conversion funnel to complete checkout.
Streamlining (client name)’s online store for convenient usability and updates – Design a store that is easy
to use and modify with firm’s growth.
6

7. 7
Project Deliverables
o Time frame
o Additional Service Offerings
Table of Contents

8. o We will initiate our process with deign phase of the project to strategize effective look and feel for your brand plan hierarchy
for user experience.
o With the aid of retainer contract that allow us in continuous testing and tweaking, we target to grow your monthly sales by
50% at the end of 6 months.
Scope of Services
Setting Up Shopify
At first, we will understand your business, customers and products. We will setup Shopify account after configuring basic
features, support you to select payment gateway and merchant account. It will include
Setup consultation and advice
for new Shopify store
information architecture
Essential Shopify apps
consultation like
accounting, shipping
and configuration
Implementation of SEO
and improved product
discoverability and
performance
Entire Shopify store setup with
shipping options, product
information management, all
configuration, analytics setup and
customizing touch point
Enabling online
payment for events
Content management system
for easy website content
maintenance
Ability to take
payments online for
events
Sitemap We design a sitemap that plan all pages of ecommerce site and product categories.
Project Deliverables for Building Shopify Store Proposal
8

9. 9
Content
We will look out at your product description from existing site and will create new compelling content about your
product for landing pages.
Visual Design
We will build a customize online store which can also easily accessible on mobile devices in order to enrich brand and
customer experience. We will be in regular contact with your during design phase in order to get your productive
feedback before final approval.
Development
We are very well aware of Shopify platform and will use the platform related language Liquid. We will write the code
and test it at various browsers and devices.
Launch
After the successful testing, the ecommerce area and your approval, we will make the Shopify theme live on your
website. Launch time!
Training
We will then train your team on how to handle Shopify.
Project Deliverables for Building Shopify Store Proposal contd…

10. Timeframe for Building Shopify Store Proposal
10
Phase Duration in Week
Project Kickoff and Setting up Shopify 1
Sitemap 2-3
Content development and management 3-4
Presenting visual design 4
Back end code development 5-6
Theme integration 6
Quality testing and review 7-8
Live site deployment 8-9

11. 11
Additional Service Offerings for Building Shopify Store Proposal
Web support
retainer
o On call assistance for Shopify
control panel
o Design enhancement
o Bugs fixation
Setting up advanced
analytics
o Configuring analytics
platform
o Information regarding
highest traffic
Product
photography
o Professional photographs of
product impacting purchasing
decision of user
Marketing
strategy
o Publishing content at regular
basis
o Prospective customer
engagement
Copywriting
o Writing persuasive sales copy
for more conversions

12. 12
Table of Contents
Your Investment

13. Your Investment for Building Shopify Store Proposal
13
Description Price($)
Project Kickoff and Setting up Shopify 2,500
Design 3,500
Front end development 3,000
Back end code development 3,500
Theme integration 1,200
Quality testing and review 500
Launch and training 500
Basic analytics Included
Total (before tax) 14,700
Taxation Rate, 5% 735
Total 15,435

14. Additional Services Price($)
Web support retainer 500
Advanced analytics setup 500
Product photography 1,500
Inbound marketing 5,500
Copy writing 1000
Total XXXXX
Grand Total XXXXX
Your Investment for Building Shopify Store Proposal contd…
14

15. 15
Table of Contents
Company Overview
o Why Us
o About Us
o Our Team

16. We promise to create an online shopping experience which will be easy to handle,
use, appealing to customers and will match your (client_name)’s vision
o Our experts will enhance already extensive knowledge of ecommerce trends, customer behavior, design and functionality.
o Our company(company_name)’s design will work and look great at every platform in order to provide a remarkable
impression on visitors. Responsive and mobile friendly designs to enhance shopping experience.
o Ecommerce store is developed on open source and free software in order to lower down costs.
o The online store is designed in keeping in mind the long run of client(company_name). The designs are based on the
facts of being easy to use and intuitive.
o Add text here
o Add text here
Strengths that will add to your firm
We at (company_name) are experts in providing Shopify solutions to online businesses. We are very well aware
about the platform in terms of design and development. Our Client (client_name) requires a compelling digital
platform for client engagement, lead generation and conversion. Necessities like developing, designing and
launching of online store can be fulfilled by hiring us.
Why Us for Building Shopify Store Proposal
16

17. About Us for Building Shopify Store Proposal
Mission
Growth of customer by digital disruption and become industry most versatile
enterprise solution
Core Values
o Power success of brands
o Customer first
o Think big
o Act with integrity
Vision
We offer cathartic growth through digital excellence
Who We Are
Founded in 2000, we are a firm that believe in creating differentiated commerce experience for
customer engagement
About Us
17

18. Our Team (1/2)
18
Morgan Ryan
Technology Director
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Marquis Salazar
Designer
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Katherine Reynolds
Ecommerce Solutions
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19. Dexter Murphy
Technology Director
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and capture your audience's attention.
Aniyah Peters
Ecommerce Solutions
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and capture your audience's attention.
Our Team (2/2)
19

20. 20
Our Past Experience
o Client Testimonials
o Case Study
Table of Contents

21. Client Testimonials (1/2)
21
Company Name
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audience's attention.
Company Name
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audience's attention.
RowanHooper
Designation
LewisSpencer
Designation

22. Ben Watts Company Name o This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
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audience's attention.
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audience's attention.
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audience's attention.
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Dexter Turner Company Name
Isabella Owen Company Name
“
“
“
Client Testimonials (2/2)
22

23. 23
“(Company_name) has done a remarkable job by significantly
increasing our business metrics. It was amazing to work with
such knowledgeable and dedicated professionals. Our sales
increased by 35% after successful launch.”
– Maria Fletcher (XYZ Boutique)
Project Goals
Firm wanted to start their own fashion boutique.
They already has success selling their clothing label
at other platform but was unaware of their potential.
So they decide build their own branded online store.
They wanted responsive website for customer
engagement and retention
Our Solution
They chose our reliable enterprise ecommerce platform to
grow their business with our transparent pricing and flexible
deign templates. We develop online store customize to cater
unique needs of customers with latest ecommerce tools. The
client engagement increased lead to conversion rate
enhancement lead to increased revenue generated
Results
o Fully functional online store which is
easy to use in long run.
o Achieved 35% more sales with
increased revenue
o Boost orders by 500+
o Increased visitors
Case Study for Building Shopify Store Proposal

24. 24
Statement of Work
and Contract
Table of Contents

25. You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop
and ecommerce platform for the estimated total cost of $XXXX as outlined.
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
Services Rendered
o 3 week opportunity to review our week and provide feedback
o Not liable to the firm and third party for damages
Mutual Cooperation
o We agree to put our best efforts in return we expect your cooperation in providing needed information
regarding to website
Terms of payment
o Fifty percent of initial fees at the point of contract signing and it will act as deposit
o Remaining 50% has to be submitted after project completion
Plans Cancellation
o Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and
expenses
Confidentiality
o All efforts to preserve confidentiality of information
Terms and Termination
o This agreement should commence from (date) and shall continue till termination by either party by
not less than 60 days notice given in writing
Contract
Statement of Work and Contract for Building Shopify Store Proposal
25

26. 26
Table of Contents
Next Steps

27. Signature
Proposal Lead
{user_assigned}, {user_title}
Signature
Default Contact
{client_contact_first}, {client_contact_last} {Client_name}
It is requested to read the contract to get the understanding of the details involved in
working with us. Everything should be fair, transparent and easily understandable at the
beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the
most suitable way to work together.
o Discuss the desired changes
o Accept the proposal
o Sign and finalize the proposal
o Submit an initial payment of 50% of total fee of project
o Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed
contract for your record
o Feel free to contact
o Add text here
o Add text here
Next Steps for Building Shopify Store Proposal
27

28. Contact Us
28
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com

29. Additional Slides
29

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Target Audience
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capture your audience's attention.
Preferred by Many
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Value Clients
About Us
30

31. Our Mission
31
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Vision
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and capture your audience's attention.
Mission
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Goals

32. Roadmap For Process Flow
32
01
02
04
05
03
06
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33. Timeline
33
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2015 2016 2017 20182014
START
2019
END

34. 30
Days
60
Days
90
Days
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30 60 90 Days Plan
34