The document outlines a marketing plan for a new fruit juice product called Fruitango. It introduces the product as a 95% fresh fruit juice with 5% nectar for preservation. It then discusses the company's mission to provide healthy products, target markets such as kids and teens, and competitive advantages over fruit drink competitors and juice vendors. Finally, it proposes a penetration pricing strategy and promotion through print, radio, TV, and public advertisements to raise brand awareness during the introduction phase.

1. Marketing
Project

3. Agenda
 Our Product
 Mission and Vision
 About the company
 Why this Product
 Target Market
 Competitive Analysis
 Marketing Mix (4 Ps)

4. Our Product
 Our product name is Fruitango which is pure
fresh fruit juice. It is least nectar juice
introduced by us.
 So question is what is Nectar?
 Nectar is a thick juice made from a particular
fruit contains a lower percentage of juice than
pure fruit juice. When two or more fruit juices
are mixed, the drink is called a nectar blend.

5. Our Mission
To provide human being healthy, natural, fresh
and chemical free products

6. Our Vision
 Making people healthy by
giving them healthy products
is our first priority.
 It does not mean that we will
not earn profit but along with
we will provide them healthy
products.

7. About Company
 Our company named SHQ Agro Pvt. Ltd
will produce only nectar free juice.
 It is going to make its position in market
due to best quality regarding freshness,
latest technology and healthy idea.

8. About Company
 And for the satisfaction of customer
we have made seasonal flavors
which will be available according to
season.
 Our main production area will be in
Sargodha and our fruits will be
freshly plucked from our fruit
orchards across the Pakistan

9. Why This Product
 Fresh Fruit Juices
 Nectar Juices
 Fruit Drinks
Products Market share
Fresh Fruit juices 20%
Nectar Juices 20%
Fruit Drinks 60%

10. Why this Product
 So that’s why we decided to introduced our
product which is pure fresh fruit juices
available in Tetra packs.
 In this way people will get fresh juices in best
preserved condition and in best quality
without chemicals and least nectar.

11. Target Market
Primary Market Secondary Market
Kids ( Fond of fresh juices) Travel Industry (such as Airlines,
Trains, Buses etc.)
Teens ( More experimental) Movie cinemas, Theatre,
Youth ( Experimental and strong
buying power)
Educational Instituitions
Working people Hotels and Restaurants
House wives Malls and Parks

12. Competitive Analysis
We have basically strong competition with two
types of businesses.
 Fruit Juices Vendors or Shopkeeper

13. Competitive Analysis
 Nectars and preservatives added tetra pack
fruit drinks

14. Vendors are selling actually germs and unhygienic juices
and made them in unhygienic atmosphere which make people
ill except to make them healthy.

15. We have our own fruit orchards from where we
plucked our fresh fruits and then we made fresh
juices from them. So that’s why we have competitive
lead on vendors.

16. Competitors vs Fruitango
We have some strong examples which shows
the competitive lead of us against our
competitors.

18. Fruit Drinks nectar and chemicals added juices on the
name of fresh fruit juices, we have competitive lead on them.
Because we are providing same flavors, same packing but not
nectar juice rather fresh fruit juices.

22. Marketing Mix (4 Ps)
 Product
 Price
 Place
 Promotion

23. Product
 Fruitango is 95% fresh juice and 5% nectar,
(Only to maintain the shelf life of our product
or to preserve them).

24. Product Life Cycle
Our product lies in introduction where we have
 Low sales
 High cost per customer
 Negative profit

25. Price
 For setting price of our product we’ll use penetration
pricing strategy because our product will be lie on this
strategy with high quality & low price. For introducing
new product price low to capture market share expect
to make profit in volume.

26. Place
 In the beginning we’ll target only some
urban areas and some rural areas.
 Because people belongs to both areas.
 But rural people are not aware from
brands and brand loyalty.
 So we’ll try to introduce in rural areas to
capture that market also.

27. Place
 Our orchards from our fruit will be
plucked in different cities of the
Pakistan.
 Our production will be in
Sargodha.
 Our transport will be road
transport

28. Promotion
 For the promotion we will give a
trial pack to the customers to
taste .
 As per our introduction phase we
have to promote our objectives to
customers for brand awareness.

29. Promotion
 We’ll use print media
 Radio and Television
 Advertisement, hoardings in Public
 Cinemas and Bus stops will be promote
our product.