The document outlines a business plan for 'Minsa Garments', a retail shop offering fashionable clothing and accessories for women and children, located in Lahore. The plan includes details on marketing strategies, product offerings, pricing tactics, and competitive analysis. Financial projections are provided, alongside a description of the team structure and operational strategies aimed at enhancing customer experience and brand reach.

1. Business Plan

2. Our Group Members
• Muhammad Atif Rehman
• Asad Rehman
• Abdul Maroof
• Abdul Saboor
• Nabeel Kashif
• Noshee Munir
• Sumbal Masood

3. Introduction
• According to the trend of this era, as I see the
public in the latest fashionable clothes wearing
in different locations according to the place.
• So I decided to start the business of garments
in which children and ladies are include:
• According to this I choose the name for my
shop which is Minsa Garments

4. Our Mission
Our mission is to offer our customers the
highest quality garments products.
Business Summary
1.Minsa garments will offer all verity of
top brands and all ladies accessories.
2.We believe that with
1. our resolve to be the best.
2. willingness to try new things.
3. explore new opportunities.

5. Marketing
In marketing there are three things, which are very
important for every business.
•Place
•Product
•Price
•Promotion
Marketing Objectives
•Increase marketing efforts.
•Expand market reach.
•Brand recognition.
•Increase telemarketing efforts.
•Online marketing priority.

6. Place
Place of our company outlet is located at
LIBERTY in Lahore.
Products
•Ladies Accessories like
•Jewelry
•Sandals
•Cosmetics
•Kids dresses

7. Pricing
“Price” is an important attribute of a product because people
buy products looking at the price and quality.
•High / Low
 Based on quality prices get high/
low margins.
•Discounts
 Buying 03 frocks gets 15% Discount
Promotion
•Online advertisements about new offers will be on our
website.
•Advertise also on Social Media sites
•Telecasting & Broadcasting advertisements
•Paper & Magazine advertisements

8. • Pricing - High quality products at a reasonable price
• Products - Focus on Maxi/Long Dresses Party Dresses
categories which are selling more and
identifying frock categories with lower
sales and take necessary actions.
• Functionality - Always try to keep our online presence very
simple, reliable and eligible.
• Innovation - Images with our latest fashion trends on
weekly basis, attractive online shopping
window.
Market Research

9.  Outsource production
Currently we are buying readymade items from:
• Maria.B
• Sana Safinaz
• Gul Ahmed
• Khaddi
• Nishat linen
 Competitors
• House of Fashion
• Fashion Bug
• Fation Quest
• Minhas garments etc
Business Model

10. Product Configuration
 Sizes
• Kids, Teenagers and Ladies.
 Style
• Casual Wear,
• Office Wear,
• Party
• Wear,
• Religious Wear.
 Design
• Tight, Plaid, Short sleeve, Long sleeve, Sleeveless, Short, Long.
 Material
• Cotton, Silk, velvet ……etc

11. Interesting Information
• Pictures of Various uncommon designs.
• Pictures of Jewellary with frocks.
• Picture of new offers,
• Fit on options to client photos
• Color Selections
• Online Tailoring facilities.
• Other Information,
– Discounts.
– Buy 3 & get 1 free.
– Low cost delivery.
– Seasonal offers.

12. Finance
Investor Sumbal Masood 3500000
Sr. No. Expenses Costs
1 Shop Advance 200,000
2 Shop Rent 35,000
3
Shop's Improvement (paints, carpets, repairing, racks,
counter etc)
42,500
4 Advertising for Opening (channel & boards) 1,00,000
5 Basic Facilities (lights, fans & A.C) 125,000
6 Basic Website 21,000
7 Visiting Cards 4,500
8 Purchases (radiate dresses) 20,00,000
9 Accessories (shoes, bags & sandal) 1,00,000
10 Internet/Telephone 5,500
11 Travel 25,000
12 Security System Installation & PC 36,500
13 Machinery 7000
Cash in hand 2,00,000
Cash at bank 6,00,000
Total Fixed Costs 2,900,000
Budget of MINSA Garments 2017

13. Online business
• Online business will be through our business
website.
• Online advertisements and new offers will be
advertise on our website.

14. We will allow our customers to order us online,
according to their necessity.

15. Customer Comments
Add page to give comments about the web site, offers, & services
and complaints & suggestions.
So that we can improve our business after analyzing the
comments.
Dear Valued Customer Add your Comments, Suggestions and Complaints
about our site and our service
CancelSave
Community

16. Human Resource
• Investor is Sumbal Masood
• CEO is Muhammad Atif Rehman
• Accountant is Asad Rehman
• Dealer is Nabeel Kashif
• Distributers are Abdul Maroof & Abdul Saboor
• website controller will be Noshee Munir
• 3 Workers

17. Thank You