#Petbusiness is one of the leading businesses in many countries like- UK, USA, India etc. People found it a symbol of status keeping pets at their personal as well as professional places.

2. So, are you planning to start your
PET Business??
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business?
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3. Introduction
Pet business is one of the leading businesses in many
countries like- UK, USA, India etc. People found it a
symbol of status keeping pets at their personal as
well as professional places. A large amount of
revenue is generated through this business as
people get emotionally attached to the pets and
keep them as their own family member. Thus, gets
ready to spend a lot on them.

4. Define your Business
You must know everything regarding your business
i.e. How you are going to imply. A crisp value
proposition is a good gauge of how clear your idea
is. Frame it in a way if you had to explain in one
minute your whole business to any of the potential
customer of an investor.

5. Develop a Business Model
It is very essential to model your business. It
is where you will find the answer to the
question- How will you make money?
You must have a clear idea about the
following questions-
What are you selling?
• Types of pets: Dogs, Fishes, Cats,
Mice, Guinea Pigs, Hamsters, Lizards etc
• Pet Products: Pet Food, Accessories etc

6. Who are you selling to?
•Marketplace
•Business to Business
•Business to Consumer

7. Market Analysis
There is fact which would make you understand
the importance of Market Analysis-“there
has never been a successful entrepreneur that
didn’t understand his/her market”

8. A profound Market Analysis requires a hardcore
MARKET RESEARCH
The pet market is steadily spreading its market
presence in numerous countries. With growing
trends and modernize population, keeping pets
at home has increased to an extent.
• According to PFMA Commissions, in 2015, the
UK alone have 12 million households that have
pets.

9. • The pet population stands out to be 58 million.
The pets market does not stop here itself rather
it starts at this point-
• Research by Capital One revealed that almost
90% of people spend up to £50 on extravagant
presents for their pets.
• Britain is a nation of animal lovers and they splash
out nearly £6bn a year on their pets.

10. • Even people spent a lot on pampering their pets
as the pet grooming market of the UK alone
accounts for £2.5bn.
• Health is the foremost thing which must be
considered when you are talking about pets. The
amount the British spend on pets hygiene is
growing rapidly and is predicted to grow to
£380m by 2017, according to Pets at Home.

11. Marketing Plan
It is essential for any business to have a proved
Marketing Plan for it to achieve heights. With
rapidly increasing competition, it became
necessarily important to indulge new and savvy
marketing tactics in this business to attract
more and more clients.

12. Marketing Channels you can use to gain the
attention of your customer demographics-
Paid marketing:
• Pet Shows
• Brochures/Flyers
• Car Signs
• Referral Schemes
Organic Marketing:
• Social Media
• Content Marketing
• E-Mail Marketing
• Web Blogger

13. Strength
Pet Friendly Store
Diversified Product
range
Affluent Customer
Base
Weakness
Steep Prices
Lacks Brand Identity
Opportunity
Pets Ownership
Hispanic population
Willingness to pay
Threat
Decline in Children
Household
SWOT Analysis

14. Financial Management
This section is used to forecast the net
income, sales and expenses of your e-
commerce business. You should create a
monthly excel schedule for the following-
•Projected revenue
•Fixed expenses
•Variable expenses

15. You must answer the following questions about
your service offering:
•How much product do you need to sell per year
to meet your income goals for the business?
•What are the margins on your product?
•What is the lifetime value of a customer?

16. •How much can you spend to acquire customers?
•Do you have any big capital expenditures early
on that would require you to need to bring in
investors?
•Can you improve gross margins by making bigger
orders from your suppliers?

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