SMS/Mobile Marketing Retail Presentation
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This document discusses the opportunities for retail mobile marketing. It notes that mobile devices are ubiquitous and consumers are using them for various activities like text messaging. The document promotes using mobile marketing techniques like mobile-friendly websites and text messaging to engage customers, promote sales and events, and drive traffic. It provides examples of text campaigns retailers can use and cites a case study where a furniture retailer generated over $100,000 in new sales from SMS messages promoting a secret sale.
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The document discusses strategies for leveraging offline customer data and digital marketing channels. It provides an overview of trends in digital media usage and outlines how targeting levels can be applied across channels like the internet, email, mobile, and cable. The key is understanding available customer data and segments to determine the best offers, messages, and channels. Permission-based marketing is important to avoid perceptions of intrusiveness.Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.Energifinal 8 12
Energi Interactive is a digital marketing agency that harnesses energy from brands and consumers to create interactive campaigns. They offer services including mobile app development, eCRM, social media marketing, SEO/SEM, and have experience creating campaigns for clients such as Walmart, the Navy, and the Bermuda Department of Tourism. Their goal is to generate meaningful connections between brands and consumers through strategic and creative digital solutions.
M reach presentation
Mobile marketing allows brands to connect with customers via their mobile phones. It is a powerful tool for customization and personalized messaging. Mobile has three key characteristics - it is location-specific, personalized, and interactive. Consumers are increasingly using their phones beyond calls for content, making mobile data and rich media desirable. The document then discusses various mobile marketing campaigns, formats, trends, and technologies that enable mobile advertising. It also outlines several mobile marketing services offered by the platform m-REACH, including SMS marketing, mobile coupons, picture classifieds, appointment booking, and more.
Mobile Marketing for the Holidays
The document discusses best practices for mobile marketing and commerce for retailers during Black Friday, Cyber Monday, and holidays. It recommends retailers focus on optimizing the mobile customer experience through features like one-click checkout, customized SMS and email campaigns, mobile-specific merchandising like hot deals, and building a loyal mobile customer base through SMS signup and loyalty programs. Retailers who fail to optimize for mobile are missing out on significant sales, as mobile now accounts for over half of all online visits and 16% of 2013 holiday sales.
Texting SMS
Text messaging has become a popular form of communication, with over 3.5 billion messages sent daily in the US. SMS marketing allows companies to reach customers nearly instantly, with open rates around 97% and responses within an hour. When done properly through opt-in programs, text marketing allows businesses to build customer databases and engage customers through targeted offers and promotions sent via short codes. While it requires an initial investment, text marketing can be a cost-effective way for businesses to acquire new customers when supported by traditional advertising.
Key Response Info
Mobile marketing is marketing to individuals through their mobile phones via texting. Key Response LLC is an Arizona-based mobile marketing service provider that enables customers to deliver timely, relevant promotions to over 200 million mobile users in the US. Mobile marketing offers unique targeting abilities and benefits such as immediacy, reach, mobility, affordability, and effectiveness. Key Response's mobile messaging platform makes it easy for businesses of any size to execute mobile marketing campaigns.
Cell tiger covecleaners
Cell Tiger offers mobile marketing services to help businesses reach customers. They recommend using text messaging campaigns, which have open rates of 97-98% compared to 30-40% for emails. Mobile marketing allows businesses to offer coupons, advertise specials and events, and get customer feedback. One example given is a laundromat that advertises coupons and deals via text message using a short code. Cell Tiger's software allows easy setup and tracking of mobile marketing campaigns. They emphasize that mobile is a growing trend that businesses cannot afford to neglect.
Increasing Sales With A Smart Phone
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
Textmunication- Mobile Marketing for UFC Gym
The document discusses mobile marketing and retention solutions. It notes that over 260 million people in the US own mobile phones, which they carry and use for over 16 hours per day. Mobile phones now outnumber other devices. The document then discusses how text messaging is a very effective marketing channel, with over 2 billion texts sent daily in the US and high open rates. It provides examples of how different businesses can use text messaging to engage customers, generate leads, provide information and drive sales. Finally, it discusses the services offered by the mobile marketing company and provides a case study of how one gym client successfully used text messaging to generate new members.
Edifice grouppr0513
Edifice Group is a digital marketing company that markets directly to individuals on behalf of clients to increase sales and revenue. It utilizes email, direct mail, and phone calls, having acquired and built multiple databases and networks. Email marketing is effective for Edifice's clients, allowing immediate customer response from links in emails. Edifice has over 70 million clean email addresses and provides clients with creative content, reporting and analytics to measure campaign success.
go here
- This document discusses using text messaging as a marketing tool to connect with customers, provide benefits through exclusive offers, and gather information by asking recipients to respond with details in exchange for offers.
- It provides examples of how different businesses like radio advertisers, billboard advertisers, and retailers can utilize text messaging to promote specific hours, locations, or limited time offers.
- The costs for outbound text messaging campaigns can range but are typically charged at a flat rate similar to a cell phone plan, making it an affordable marketing channel.
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Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
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- 1. Retail Mobile Marketing Your Audience Lives on Mobile Devices. Your Marketing Can Too.
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