The document discusses the challenges that small businesses face with traditional marketing methods and how mobile marketing can help address these challenges. It notes that mobile marketing through text/SMS provides high open rates, engagement, and measurability compared to other channels. The document provides examples of how businesses can use text messaging to reduce no-shows, drive foot traffic, manage inventory, and increase average order value. It also offers tips for crafting effective text messages and guidelines for when to send messages to avoid being pushy.