Whether you’re sending an email newsletter, a special offer or an invitation, email marketing delivers your message and helps your business skyrocket! Email marketing has an average return on investment of more than $44 for every $1 spent!

1. Get your emails right!
Chirayu Akotiya

2.  100% Knowledge. 0% Pitch.
 Anything that would be discussed in this session,
is applicable to both B2B and B2C industries.
 Let’s have a conversation. Ask questions
in case you’ve doubts on the points mentioned.
Disclaimers

3. What we would learn today
 What is Email Marketing?
 Why Email Marketing?
 How to start Email Marketing?
 Tips & Tricks
 FAQs

4. Unlike, one-to-one messages, email marketing entails sending
one to many people with different actions expected.

5. Types of Emails
Promotional
Emails
Transactional
Emails

6. Transactional Emails
Emails sent to an individual based on some
action. It could be:
 an action they took directly
 an action they were the target of or,
 perhaps even a no-action on their part

7. Promotional Emails
Emails sent in “bulk” to your target audience which:
 entails them to open the email.
 acquaints them about the benefits
of the product.
 compels them to purchase.

8.  What is Email Marketing?
 Why Email Marketing?
 How to start Email Marketing?
 Tips & Tricks
 FAQs

9. Presently, there are 3.2 billion email accounts
and 91% of the users check their email once.
Why not grab this opportunity?

10.  95% of online consumers use
email to buy goods and services.
95%

11.  95% of online consumers use
email to buy goods and services.
 77% of consumers prefer
email for communications.
EmailsSocial
Media
SMS Others

12.  95% of online consumers use
email to buy goods and services.
 77% of consumers prefer
email for communications.
 For every $1 you spend, you
get $43 of returns - That’s cheap!

13.  Why Email Marketing?
 How to start Email Marketing?
 Tips & Tricks
 FAQs
 What is Email Marketing?

14. Before you start…
Visit your website Make a purchase Read your blog Sign Up
your email marketing campaigns may target any one or all of the following:

15. Also, make sure…
 you build a sizeable email list.
 your email domain is whitelisted.
 you split your email lists into more targeted groups.
 you use an auto-responder.

16. “3Rs” of Email Marketing
1. Right Message
2. Right People
3. Right Time

17. 1. Right Message
Share the right kind of personalised
message with substitution tags.

18. 2. Right People
Think about who your audience is.
Different recipients require different
content.

19. And this requires segmentation
GenderAge
Purchase Behaviour
Geography
Website BehaviourInterests

20. Segment your audience and structure your email
content as per the readers’ demographics. This
would take you one step ahead in the decision
making process of your email campaigns.
Audience Email Action

21. 3. Right Time
The “Click” and the “Open” rates
are the deciding factors for your
correct time. Higher are the percentages,
correct is your timing.

22. An ideal scenario
Open Rate 37.4% Click Rate 6.2%

23.  How to start Email Marketing?
 What is Email Marketing?
 What is Email Marketing?
 Tips & Tricks
 FAQs

24. 1. Personalize each message.

25. 2. Gather results through trackable links.

26. 3. Always use a CTA.

27. 4. Bullets work best in a plain text mail.

28. 5. Don’t forget the mobile experience.

29. Remember!
3. Always use a CTA.
1. Personalize each message.
2. Gather results through trackable links.
4. Bullets work best in a plain text mail.
5. Don’t forget the mobile experience.

30.  How to start Email Marketing?
 What is Email Marketing?
 What is Email Marketing?
 Tips & Tricks
 FAQs

31. What lies in the future of email
marketing?

32. Should I buy a list just to kick off my
email marketing?

33. How often should I be sending
emails?

34. How do I make sure I don't land in
the spam folder?

35. What do open rates and click
through rates mean?

36. Are there any other metrics I should
be tracking besides those?

37. Recap
 Should I buy a list just to kick off my email marketing?
 How often should I be sending emails?
 How do I make sure I don't land in the spam folder?
 What do open rates and click through rates mean?
 Are there any other metrics I should be tracking
besides those?

38.  How to start Email Marketing?
 What is Email Marketing?
 What is Email Marketing?
 Tips & Tricks
 FAQs

39. Sources:
http://www.slideshare.net/HubSpot/the-science-of-email-
marketng/25-Thank_you
https://www.campaignmonitor.com/resources/guides/why-email/
http://www.cmodigitalforum.com/2016/01/01/infographic-history-
email-email-design/
https://sendgrid.com/resources/what-is-transactional-email
https://www.salesforce.com/blog/2013/07/email-marketing-
stats.html

40. chirayu.akotiya@myoperator.co