This document provides guidance on effective leadership and team building. It discusses the importance of having a clear mission and vision statements that are purpose-driven and inspirational. It also emphasizes values like communication, collaboration, and feedback. The document recommends building leaders by keeping promises, treating your team well, and committing to growth. Conflict should be addressed by acknowledging issues and finding solutions the whole team can work with. Diversity and an inclusive workplace are important for understanding customers, increasing productivity and innovation. Leaders should empower their teams and bring their full identities to their work.

1. EXECUTIVE COACH
DAVE SWANSON

2. Innovation is Where the Crazy
People Have Stature
• The purpose of a company is to bring a
product vision to life. All the other
components are in service to product.
– Bill Campbell (Trillion Dollar Coach)

3. Breakout
• Star Wars, Star Trek,
DC, or Marvel?
• Why?

4. Introduction

5. Ways of Working
• What do we value?
• How will we behave based on
these values?
– Communicate
– Collaborate
– Metrics
– Feedback
– Decision Making
– Recognition
– Conflict Management
– Prioritize
– Mission Statement
• What commitments can we make
to one another based on this?

6. ABC’s (Always Be Coachable)
• The traits that make a person coachable
include honesty and humility, the
willingness to persevere and work hard
and a constant openness to learning.
– Bill Campbell (Trillion Dollar Coach)

7. Elements of a Mission
Statement
• Purpose
• Capability
• Inspirational
• Clarity
• Legacy
• Focuses Business
(Staff)
• SWOT
• Brand Development
• Examples:
– Tesla - “To accelerate the
world’s transition to
sustainable energy.”
– LinkedIn - “To connect the
world’s professionals to
make them more productive
and successful.”
– Patagonia - “Build the best
product, cause no
unnecessary harm, use
business to inspire and
implement solutions to the
environmental crisis.”

8. Purpose Statement
• A purpose statement is a
declarative sentence which
summarizes the specific topic
and goals of a document. It is
typically included in the
introduction to give the reader
an accurate, concrete
understanding what the
document will cover and what
he/she can gain from reading
it.
• Research Papers
• Personal
• Business
• Philosophical
Heartbeat (HBR)

9. Vision Statement
• A vision statement says
what the organization
wishes to be like in some
years’ time.
– Prime Driver (Ericsson)
– Two Sentences
– Strategic Framework

10. Exercise (Breakout Rooms by
Group)
• 10 Minutes to for the group to work on:
– Mission Statement
– Purpose Statement
– Vision Statement
• Group chooses which one they want to
complete

11. Build Leaders Around You
• HOW DO YOU LEAD?
– Keep promises, period. Never
make promises you're not sure
you can keep
– Dress to influence
– Treat your team as you expect
them to treat customers
– Show your commitment to
personal growth
– Ask, rather than wait for
feedback

12. Conflict Management
• The goal of conflict resolution is not to decide which
person is right or wrong
• The goal is to reach a solution that everyone can work or
live with
• It’s not about your win, its about THE TEAM’s WIN

13. Conflict Management
• Steps
• ACKNOWLEDGE that a difficult
situation exists and state the
problem/scenario of conflict or tension
• SEPARATE the people from the
problem
• GET CURIOUS about feelings and
needs – what’s behind the strategy or
position the person has
• Express COMMON GROUND
• Express your INTENTION

14. Workplace Diversity
• Diversity in the workplace is important
for employees because it manifests
itself in building a great reputation for
the company, leading to increased
profitability and opportunities for
workers.

15. Workplace Diversity
• Improved understanding of
your customer base
• Increased productivity
• Greater innovation and
creativity
• Increased skillset
• Improved employee onboarding
and retention
• A larger talent pool
Workplace Diversity
is important within the
organization as well as
outside.

16. Born to Build
• Builder’s Mindset
– Creating Self-Awareness
– Recognizing Opportunities
– Activating on Ideas
– Building the right team
• Top 10 Talents of Builder’s
– Confidence
– Delegator
– Determination
– Disruptor
– Independence
– Knowledge
– Profitability
– Relationship
– Risk
– Selling

17. Born to Build – Team Makeup
– Rainmaker
• Self-confident
• Profitability
• Persuasive
– Conductor
• Delegator
• Team-Builder
• Self-Assured
• Expert
– Creative
– Independent
– Persistent
Which one are you?

18. Full Identity Front and Center
• People are most effective when they can
be completely themselves and bring their
full identity to work.
– Bill Campbell (Trillion Dollar Coach)

19. Q&A