The document provides an agenda and information for an event hosted by DeWaardeFabriek titled "The Taste of Innovation". The agenda includes an introduction to DeWaardeFabriek's concept of a "ValueFactory" and a master program for building a 10x ValueFactory in 90 days. Presenters Erik van Wijk and Bart Jansink will discuss elements that make a ValueFactory successful. Attendees will leave with practical insights to apply directly. The event aims to give participants a taste of the elements in DeWaardeFabriek's program to build high-value organizations.

1. Taste of Innovation | Beyond Performance Experience
Howtobuildyour
10X-ValueFactoryin90days
That's one small step for [a] man,
one giant leap for mankind
— Neil Armstrong

3. Programma
14.30 uur | Inloop deelnemers
15.00 uur | Welkomstwoord
15.15 uur | The Taste of Innovation door
DeWaardeFabriek
17.45 uur | Samenvatting
18.00 uur | Borrel
Ca. 18.30 uur | Einde bijeenkomst

4. The Taste of Innovation
How to build your 10x-ValueFactory in 90 days (introduction)
• Uw eigen WaardeFabriek?
DeWaardeFabriek gunt iedere organisatie haar eigen
WaardeFabriek, waarin het gezamenlijk op zoek gaan naar EN het
realiseren van de waarde voor morgen centraal staat.
• Samen met DeWaardeFabriek laten wij u tijdens deze
bijeenkomst proeven van de elementen die uw eigen
WaardeFabriek succesvol maken. Deze elementen in deze
bijeenkomst vormen onderdeel van een master-programma “How
to build your 10x-ValueFactory in 90 days” dat speciaal voor
Flevum-leden in januari 2016 van start gaat.
• Na afloop van deze bijeenkomst gaat u naar huis met praktische
inzichten die u direct in de praktijk kunt brengen

5. DeWaardeFabriek
Inleiders
• Erik van Wijk, founder & CEO DeWaardeFabriek. Erik
heeft een technische, bedrijfskundige en psychologie
achtergrond.
• Bart Jansink, co-Director Culture Design van
DeWaardeFabriek. Hij is Registerpsycholoog NIP / Arbeid
& Organisatie en beschikt over een European Certificate
in Psychology.

6. Taste of Innovation | Beyond Performance Experience
Howtobuildyour
10X-ValueFactoryin90days
That's one small step for [a] man,
one giant leap for mankind
— Neil Armstrong

7. John German
Co-lead of the International Council on Clean
Transportation (ICCT) a small nonprofit
organisation dedicated to helping to reduce vehicle
emissions and has an annual budget of just $12m.

8. Olaf Lies
Volkswagen board member and economy minister of
Lower Saxony has told Newsnight some staff acted
criminally over emission cheat tests.

10. It’s your perspective that
influences your observation.
WHAT’S YOUR PERSPECTIVE?

11. Discover or Deliver ?
Start-Up
Grow
Mature Decline
•Develop & Launch
new business idea
• Scale
• Build processes
for consistent &
systematic exec’n
• Exploitation • Harvest
• Discovery Skills • Delivery Skills • Delivery Skills • Delivery Skills

12. Today, the product-of-today is important.
Tomorrow that is the product-of-tomorrow.
When will tomorrow be?

15. 50
40
30
20
10
10 20 30 40 50
29 34 35 39 40 44 45
29
34
35
39
40
44
45

16. Verklaarder Creator
OntwikkelaarDoener
Denkstijlen inzetten voor betere &
meer innovatieve oplossingen

17. Verklaarder Creator
OntwikkelaarDoener
“WAT KENMERKT JULLIE ‘GROEP’ ?"
“WAT IS GROTE KRACHT?"
“WAT IS BIJDRAGE VAN DEZE DENK-
AFFINITEIT AAN HET INNOVEREN?"

18. Verklaarder
Doener
Creator
Ontwikkelaar
The DWF-TEAM

19. It’s your perspective that
influences your observation.
WHAT’S YOUR PERSPECTIVE?

20. The
Marshmallow
Challenge

21. Challenge: Build the highest FREE-STANDING STRUCTURE using provided
materials with the marshmallow on-top, in 12 minutes.
In Teams of 4:

23. Discover Realize Scale Ta-da!Oh-Oh!
0 12
Minutes

25. Discover Realize Scale Ta-da!
0 12
MinutesCreate RealizeCreate

26. Prototype
Refine
Prototype
Refine

27. 75
50
25
Business
Grads Lawyers Kinder-
garten
Arch.&
Eng. CEOs
CEOs &
Exec.
Admin
Specialised Skills
Facilitation Skills
Success
+
=

28. 75
50
25
$10,000 software bonus reward
high stakes = high impact

29. 75
50
25
Repeat after 4 months
(Informed Attempt)

30. Talent wins games,
but teamwork and intelligence wins championships.
-- Michael Jordan

31. 10%
30%
60%
Why do companies fail?
No vision
Lack of partnerships
Missing KnowHow
Source: Prof. P. de Blot SJ

32. I don’t focus on what I’m up against.
I focus on my goals and try to ignore the rest.
-- Venus Williams

33. What’s your
MARSHMALLOW …?

34. 10%
1000
%
We choose to go to the moon.We choose to go to the moon in
this decade and do the other things, not because they are easy,
but because they are hard, because that goal will serve to
organize and measure the best of our energies and skills,
because that challenge is one that we are willing to accept, one
we are unwilling to postpone, and one which we intend to win,
and the others, too.

35. Scoping your Challenge …
A B A B’
B

36. DESIGN
thinking
Desirability
Viability
Feasibility

37. DISCOVER CREATE REALIZE SCALE-UP
“Stakeholders”
“Stakeholders”
“Stakeholders”
“Stakeholders”
Validating
Issues &
Priorities
Validating
Solutions w.
Stakeholders
Validating
Implementation
Design Thinking Approach

38. Taste of Innovation | Beyond Performance Experience
Howtobuildyour
10X-ValueFactoryin90days
That's one small step for [a] man,
one giant leap for mankind
— Neil Armstrong

39. Whatisitanentrepreneurwants?
Engaging
Culture
Co-worker
engagement
Increasing
client
engagement
More profit

40. Business Environment
Company Management
Company Structure
Company Culture
Stable & Predictable Highly Unpredictable
Maintaining Stability Visionary Leading
Strong Hierarchy Flexible & Self-Managing
Surviving the Hierarchy
Company Strategy Exploitation
21
Need Seeking & Solving
Innovation & Collaboration

41. 65% 65% 60%84%
65% of respondents
say that CURIOSITY is
essential to discover
new ideas.
65% of respondents say
that they feel unable to
ask questions on the job.
84% of respondents say
that their employers
encourage curiosity.
60% of respondents say
they encounter barriers to
display curiosity at work.
Source: Merck KGaA study among workers in 16 industries.

42. Business Environment
Company Management
Company Structure
Company Culture
Stable & Predictable Highly Unpredictable
Maintaining Stability Visionary Leading
Strong Hierarchy Flexible & Self-Managing
Surviving the Hierarchy
Company Strategy Exploitation
21
Need Seeking & Solving
Innovation & Collaboration
Business Reality
Need for Change
3

43. Stages in the Development of Organizational Consciousness
Positive Focus / Excessive Focus
Financial Stability
Shareholder value, organisational growth,
employee health, safety. Control, corruption, greed, …
Belonging
Loyalty, open communication, customer satisfaction,
friendship. Manipulation, blame, …
High Performance
Systems, processes, quality, best practices,
pride in performance. Bureaucracy, complacency, …
Continuous Renewal and Learning
Accountability, adaptability, empowerment, teamwork, goals
orientation, personal growth
Building Corporate Community
Shared values, vision, commitment, integrity,
trust, passion, creativity, openness, transparency
Strategic Alliances and Partnerships
Environmental awareness, community involvement, employee
fulfillment, coaching/mentoring
Service To Humanity And The Planet
Social responsibility, future generations, long-term perspective,
ethics, compassion, humility
Service
Makingadifference
Internal Cohesion
Transformation
Self-esteem
Relationship
Survival
“I”
focus
“WE”
focus
“US”
focus

44. Stage of
Development
(Level of
Consciousness)
What a Sales Rep at this level
looks like:
The Challenge/Opportunity: How to coach:
7 Serving
(Service)
Doesn’t look to “sell” anything. Knows
their customers have problems and only
seeks to serve them by bringing the
capabilities of the company to bear on
helping them.
This rep wants to build a better world for
future generations. Old frameworks lose
relevance – finding a better way is the
opportunity.
Continue to develop intuitive insight as a
vehicle for bringing new ideas and concepts
to fruition.
6 Integrating
(Making a
difference)
Collaborates with customers to build plans
together to solve problems. Pulls together
other suppliers and manufacturers to build
integrated solutions. Helps customers build
stronger businesses.
This rep wants to leave a legacy but may
not know how to do that. This rep will not
respond to fear-based motivational tactics.
Encourage this rep to leverage their impact
in the world by forming alliances with others
who share the same values, and a similar
purpose.
5 Self-actualizing
(Internal
cohesion)
Always wants to understand why a
customer wants to do things. When they
understand the why they can be a better
voice inside the company. Creative
solutions emerge.
This rep is a trust builder and often a
respected leader in your company. Often
blind to the potential that exists for them
to have a larger impact on others.
Encourage this rep to lead a values- and
purpose-driven life that is meaningful and
supports the organisation in meeting its
objectives. Mentoring other reps could
provide a source of fulfilment.
4 Individuating
(Transformation)
Loves to take new things to their
customers. Needs to be learning new
things to be of value to their customers.
Doesn’t have all the answers but builds
reputation by learning as they go.
This rep may need help understanding the
context – they love challenge and learning
and that could be focused more on a more
meaningful end-result.
This rep needs to learn to ask “Why”.
Digging deeper into understanding the
underlying motivation behind a customer
request will help them to be more focused.
3 Differentiation
(Self-esteem)
Motivated to be on the podium, top of the
charts. Wins business so that people know
how good they are or so that they are first
in line for promotion.
This rep is more focused on their own
success than the success of the customer
and a high personal drive could damage
trust. Blames others when things go
wrong.
Sometimes these reps upset other staff
inside your company and they need to learn
to be better team players. They also need to
challenge themselves to learn and grow in
new directions.
2 Conforming
(Relationship)
Wins business because they have loyal
customers. Sees their role as relationship
manager and does everything to keep the
customer happy.
This rep would be unlikely to take new
products to your customers for fear that
the relationship could be harmed if
everything doesn’t go as promised.
This rep will ride the good and bad years that
are driven by customer buying cycles.
Encouragement to develop a pattern of
success supported by trying new things.
1 Survival
(Survival)
Needs the sale because they have bills to
pay or are afraid that they will get fired.
This rep could do damage to your brand
because their fear and short term focus
could lead them to misrepresent your
company or sell a product that is not really
right for the customer.
In order to limit the potentially limiting
behaviours the manager has to provide an
environment that reduces fear and
encourages longer term thinking like
relationship building with customers.

45. Average annual return over 10-year period of top-40 best places to work companies (USA) and S&P500.
Best-place-to-Work
companies Average
Annualized
Return 16,39 %
S&P500
Average
Annualized
Return 4,12 %

46. The Top 40 Best Companies to Work For (USA)
Adobe Systems Inc.
Aflac Inc.
Amazon.com Inc.
American Express Co.
Autodesk Inc.
Build-A-Bear Workshop Inc.
Capital Trust Inc. Class A.
Chesapeake Energy Corp.
Devon Energy Corp.
Dreamworks Animation SKG Inc.
EOG Resources
FactSet Research Systems Inc.
General Mills Inc.
Goldman Sachs Group Inc.
Google Inc. Class A.
Hasbro, Inc.
Intel Corp.
Intuit Inc.
Marriott International Inc.
Mattel Inc.
Medical Properties Trust Inc.
Men’s Wearhouse
Microsoft Corp.
National Instruments Corp.
NetApp Inc.
Nordstrom Inc.
Novo Nordisk, A/S ADR
Nustar Energy, L.P.
Publix Super Mkts, Inc.
Qualcomm Inc.
Rackspace Hosting Inc.
Salesforce.com Inc.
Southern Michigan Bankcorp.
St Jude Medical, Inc.
Starbucks Corporation
Stryker Corporation
SVB Financial Group
Ultimate Software Group, Inc.
Umpqua Holdings Corporation
Whole Food Markets, Inc.

47. Our vision
Every company a place to unlock the available genius - Your own 10X-ValueFactory.
Our mission: unlock the global genius to solve the challenges mankind encounters.

48. Organizational Culture =
KEY to Predictable Success

49. Summary of today
1.Be aware what makes you think what you think …
2.Balance Discover & Deliver Skills
3.Build heterogeneously thinking teams
4.Test assumptions
5.Think BIG
Try spending 15 to 30 minutes each day writing down questions
that challenge the status quo in your company.

50. Master Program
Howtobuildyour
10X-ValueFactoryin90days
That's one small step for [a] man,
one giant leap for mankind
— Neil Armstrong
www.dewaardefabriek.nl
service@dewaardefabriek.nl