This document provides tips for digital strategies to get more speaking engagements. It recommends using social media platforms like Twitter, Google, YouTube and LinkedIn to promote yourself and stay top of mind with potential clients. It also suggests creating a content calendar with regular posts, using video, and developing a referral process to earn more opportunities through word-of-mouth. The overall message is that simple, consistent digital strategies can help speakers get more lines in the water and book more gigs.

1. Simple Digital Strategies to Get More Gigs

2. Before We Begin
• Postive:
• IG: @Cperlman
• FB: @Coreyperlman
• LI: Corey Perlman
• Negative:
• myspace.com
• Text SLIDES to 66866 #NSASpeaker

3. The Speaker Journey
• Every path is different
• Take it all in, do 10%
• Every rule is meant to
be broken.
• Why I love NSA
• The Pool

5. Get More Lines in the Water
• Twitter/Google
• Follow-up process
• Referral process
• Article process

9. Should you be on
www.websitesthatsuck.com?

10. 6 Website Pitfalls
• NoVIDEO!
• Critical info not above the
fold
• No Forrest Phrase
• No Social Proof
• Not Mobile responsive
• No Opt-in box

11. Be Clear and Concise
• 5-7 words (55 Characters)
• What you do….
• Don’t be too cute!
• Say it so Forest would
understand it.
• Share it with your neighbor.

12. Make your site mobile responsive.

13. Activity
• Find a partner
• Go to their site.
• How long did it take you to:
• Find Forrest Phrase?
• Phone #?
• Video?

14. Leverage LinkedIn
• Images
• Prof Summary
• Multimedia
• Experience
• Quality Recs

15. 500
YOUtilizeYouTube

17. Step One: Connect
• Friend
• Follow
• Connection
• Like
• Subscribe

18. Stay ‘top of mind’ without
frustration or annoying them.

19. Create a Content Calendar
• Motivation Monday
• Testimonial Tuesday
• WTF Wednesday
• ThankYou Thursday
• FAQ Friday

20. A Content Strategy
• One long-form per week
• Bullets become posts
• Use aVA to syndicate across
platforms

21. Engagement goes both ways

22. Beware the
shiny new social media site.

23. I’m a F.I.L. Fan

24. I’m also a video fan.
• IG/FB Live
• CLIPS
• Professional
• All of the above

26. Build Rapport with Clients

27. Make it Personal
• VIPs
• Privacy Settings
• Mix biz and pleasure

29. Earn Referrals = Holy Grail
• Create a process
• Timing is everything
• LinkedIn is the platform
for testimonials
Never let a verbal testimonial
go unpublished

30. ThankYou!
• Text SLIDES to 66866
• corey@impactsocialmedia.com
• #NSASpeaker @coreyperlman
• Who has the first question?