Ben Woodward lead attendees at the Influencing with Integrity workshop in Wellington through the ins and outs of maximising content. For more information on this workshop head to http://www.colliderwgtn.com/
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
Design Better Products and Services with DataJenny Shen
The work of a UX Designer is to optimize the experience for users. But how can we determine if our designs are truly better? Unless we measure data, we can’t. In this talk, Jenny will share how she uses data to design products and services around the world.
She will discuss:
* Why designers should embrace data
* Qualitative v.s. quantitative data
* Why A/B tests alone is not enough
* How to use data in design
* Case study: building a UX community with data
This talk was presented at UXDA Chiang Mai, sponsored by Punspace
I share how I got started in UX, along with debunking myths to become a UXer, and tips and resources to get started in one's UX career. This talk was presented at Ladies that UX Taipei on October 26, 2016.
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
The document discusses how empathy can empower women and change the world. It notes that women help others more but benefit less, and highlights quotes from women who found the online community Dreamers // Doers gave them confidence to start businesses by providing examples and connections that made entrepreneurship seem attainable. The document advocates taking action today to empathetically change the world through community and connection.
A landing page is a front door to the business. Unfortunately, a lot of them suffer from low conversions and poor visitors engagement. What are the strategies for improvements? What can you do right now? We will give you the answers. Our approach is to remove as much unnecessary information from the talk as possible and give you a solid cheatsheet (will be shared via e-mail) to follow.
Outline:
1. Background information, stats.
2. Reasons why landing pages don't convert
3. Strategies to improve the landing page
4. Summary, cheat-sheet
5. Question & Answers
Design Thinking—the secret sauce to growing our niche group to the largest wo...Jenny Shen
Design thinking is familiar to many designers as a framework in a product development process. Did you know that design thinking can help community managers solve their toughest challenges? From growing the membership base to standing out among hundreds or even thousands of other communities, to sustaining the community with sponsorships or monetization, design thinking is the secret sauce to growing our niche community. In this talk, you’ll learn how we overcame the biggest challenges for 'Ladies that UX Amsterdam' with design thinking, and how to put design thinking into practice.
This document provides an overview of developing an effective social media strategy. It discusses key components of a strategy including goals, accountability, metrics and procedures. Goals should define the target audience, messaging, platforms and intended outcomes. Accountability addresses posting cadence, content, voice and community engagement. Metrics determine what success looks like and the timeframe to measure. Procedures cover moderating participation, responding to comments, and adjusting if goals are not met. The strategy framework helps organizations be intentional, efficient and effective in their social media efforts.
The document discusses the importance of social media for real estate professionals. It notes that 3 out of 4 Americans use social technology and that visiting social sites is now the 4th most popular online activity. It then provides statistics on the growth and usage of various social media platforms like YouTube, Flickr, Twitter and Facebook. The document concludes by offering advice on where to begin with social media, including using Facebook, blogging, Twitter, video platforms and real estate search sites. It emphasizes staying active on social media.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
Design Better Products and Services with DataJenny Shen
The work of a UX Designer is to optimize the experience for users. But how can we determine if our designs are truly better? Unless we measure data, we can’t. In this talk, Jenny will share how she uses data to design products and services around the world.
She will discuss:
* Why designers should embrace data
* Qualitative v.s. quantitative data
* Why A/B tests alone is not enough
* How to use data in design
* Case study: building a UX community with data
This talk was presented at UXDA Chiang Mai, sponsored by Punspace
I share how I got started in UX, along with debunking myths to become a UXer, and tips and resources to get started in one's UX career. This talk was presented at Ladies that UX Taipei on October 26, 2016.
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
The document discusses how empathy can empower women and change the world. It notes that women help others more but benefit less, and highlights quotes from women who found the online community Dreamers // Doers gave them confidence to start businesses by providing examples and connections that made entrepreneurship seem attainable. The document advocates taking action today to empathetically change the world through community and connection.
A landing page is a front door to the business. Unfortunately, a lot of them suffer from low conversions and poor visitors engagement. What are the strategies for improvements? What can you do right now? We will give you the answers. Our approach is to remove as much unnecessary information from the talk as possible and give you a solid cheatsheet (will be shared via e-mail) to follow.
Outline:
1. Background information, stats.
2. Reasons why landing pages don't convert
3. Strategies to improve the landing page
4. Summary, cheat-sheet
5. Question & Answers
Design Thinking—the secret sauce to growing our niche group to the largest wo...Jenny Shen
Design thinking is familiar to many designers as a framework in a product development process. Did you know that design thinking can help community managers solve their toughest challenges? From growing the membership base to standing out among hundreds or even thousands of other communities, to sustaining the community with sponsorships or monetization, design thinking is the secret sauce to growing our niche community. In this talk, you’ll learn how we overcame the biggest challenges for 'Ladies that UX Amsterdam' with design thinking, and how to put design thinking into practice.
This document provides an overview of developing an effective social media strategy. It discusses key components of a strategy including goals, accountability, metrics and procedures. Goals should define the target audience, messaging, platforms and intended outcomes. Accountability addresses posting cadence, content, voice and community engagement. Metrics determine what success looks like and the timeframe to measure. Procedures cover moderating participation, responding to comments, and adjusting if goals are not met. The strategy framework helps organizations be intentional, efficient and effective in their social media efforts.
The document discusses the importance of social media for real estate professionals. It notes that 3 out of 4 Americans use social technology and that visiting social sites is now the 4th most popular online activity. It then provides statistics on the growth and usage of various social media platforms like YouTube, Flickr, Twitter and Facebook. The document concludes by offering advice on where to begin with social media, including using Facebook, blogging, Twitter, video platforms and real estate search sites. It emphasizes staying active on social media.
Social media marketing final presentation catholic charities of atlantaccatlfall17
This document provides an analysis of Catholic Charities of Atlanta's social media presence and recommendations for improvement. It finds that while the organization has over 4,000 total followers across platforms like Facebook, Twitter, Instagram and Pinterest, the objectives and results of their social media efforts did not align well. It then provides a sample social media marketing plan with recommendations for when and how to post on each channel each day of the week to better engage audiences. It also recommends designating one person to strictly manage social media and using Hootsuite to schedule posts.
SearchLove San Diego 2015 | Marli Mesibov, 'Make Magic with Anticipatory DesignDistilled
Every user wants to be Batman, with Alfred the butler anticipating their wants, needs and preferences. Thus, for anyone hoping to increase customer retention, the ability to anticipate the user’s every need is vital. This talk will explore the magic behind creating anticipatory design and content, including how to incorporate anticipatory design in your marketing materials, and a case study of how it can be done successfully.
Planning for Platform: Targeting Social Media Messages Across Different ChannelsOnline News Association
Social media gives you the unique opportunity to reach a variety of audiences on multiple platforms. Get tips on what plays well on Instagram, Facebook, Twitter and others, and how you can tailor your messaging to resonate with readers based on where they’re seeing your content, while still preserving your unique voice.
Make Magic with Anticipatory Design - SearchLove 2015 Conference - Marli MesibovMad*Pow
This document discusses anticipatory design and how to anticipate users' needs like Alfred from Batman. It provides steps to take such as stakeholder research, participatory design sessions, and spreadsheet tracking. A case study describes implementing anticipatory design by asking questions about user actions, triggers, and priorities to develop business rules. The overall message is that anticipatory design can improve customer retention by understanding users before they do.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
The document outlines 11 steps for a successful social media strategy: 1) Create a committee, 2) Start with people, 3) Define goals, 4) Identify strategies, 5) Choose channels, 6) Create policies, 7) Listen, 8) Create and curate content, 9) Get visual, 10) Work smarter using tools, and 11) Measure and improve. The key aspects are getting the right people involved, defining goals and strategies based on the target audience, choosing appropriate social media channels, creating policies, consistently creating and sharing visual content, and measuring results to improve over time.
The document discusses using social media to promote Comic Con events. It provides tips on engaging audiences, listening to customers, choosing the right platforms, and developing a launch plan. Key metrics on major platforms like Facebook, Twitter and blogs are presented. The importance of authentic engagement over pitching is emphasized. Resources for social media strategy and tools are provided at the end.
Social Signals: How to Use the Most Important Convergence of Search and SocialJD Rucker
As Google and Bing continue to integrate social media into their search ranking algorithms, the need for dealers to get their Google +1s, Facebook Likes, and Retweets up is growing tremendously.
Finally, the ability to kill two birds with one stone is a reality as dealers can benefit their website rankings, traffic, and social relevance with the same actions and by posting the same content.
The merging of the two disciplines is expanding. In this webinar, JD Rucker goes well-beyond the basics and shows dealers some of the techniques and strategies they can use to make their websites more sharable. Now that “sharability” is so important for both search and social, this truly is a webinar that no dealer can afford to miss.
In this presentation, that I initially delivered to #SheffieldBiz2018, I talk about what 7 deadly sins that business owners may be committing when it comes to Social Media. Since I returned to the UK, 2 years ago, I became more focussed, I stopped committing these sins and my business has grown, my sales have increased and I have gained my publiciTEA and influence in the tea industry. How are YOU doing Social Media?
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Does Free Content Cannibalize Your Paid Consulting?Jay Baer
The document discusses how technology is shifting power away from traditional media elite and gatekeepers to empower ordinary people. It also discusses how both professional services companies and media companies are increasingly creating similar types and quality of content, blurring the lines between them. Finally, it discusses metrics for measuring the success of content marketing strategies, including consumption, sharing, lead generation, and sales metrics.
QUT Social Media Workshop (School of Design)Bluewire Media
This document discusses the truth about social media for business. It covers various social media platforms like Twitter, Facebook, blogs, email, LinkedIn and YouTube. It discusses developing a social media strategy for businesses as a beginner by setting up pages, securing URLs, publishing content and enabling sharing. It also discusses strategies for more intermediate levels. The document provides statistics on returns from social media marketing and questions for the audience.
The document discusses emerging social media trends and provides strategies for social media marketing. It includes a quote from Avinash Kaushik about how social media is like teen sex in that everyone wants to do it but nobody knows how. It then discusses the importance of listening, participating, and leading on social media without becoming a spammer. Examples are provided of case studies in social outreach and lead generation through social media curation and using tools like hashtags and QR codes. The presentation emphasizes becoming part of the conversation rather than just pushing products or services.
Build bridges, not walls—Design for users across culturesJenny Shen
Want your product to dominate the world? Here several case studies will show why you need more than translations to break into new markets.
As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.
To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences, there's a big danger where we think our work is great, but users in other countries finds it terrible, or worse, unusable.
Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.
In this talk you will learn key insights including:
- How culture affects design, UX and front-end
- Case study of cultural differences: Germany v.s. Netherlands
- UI patterns comparison of the East and the West: Mozilla Firefox homepage, WeChat and Chinese app interfaces
- Design for culture, not stereotypes
- Research local mobile device usage
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
How to Establish Social Proof Using Social LoveRaven Tools
When customers say nice things about you on Twitter, it’s a good thing. Attracting even more customers using that love is a GREAT thing.
Learn how to store social love, reach out for more information, and repurpose love on your website and landing pages. The added social proof will encourage others to take the next step with your brand.
Startup PR: how to pitch your startup to the worldSilvio Gulizia
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
Doing customer development (and stop wasting your time) - StartupBus editionHans van Gent
Why would you bother to talking to people while you actually could be building your product?
Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track while being on a moving bus.
Social media marketing final presentation catholic charities of atlantaccatlfall17
This document provides an analysis of Catholic Charities of Atlanta's social media presence and recommendations for improvement. It finds that while the organization has over 4,000 total followers across platforms like Facebook, Twitter, Instagram and Pinterest, the objectives and results of their social media efforts did not align well. It then provides a sample social media marketing plan with recommendations for when and how to post on each channel each day of the week to better engage audiences. It also recommends designating one person to strictly manage social media and using Hootsuite to schedule posts.
SearchLove San Diego 2015 | Marli Mesibov, 'Make Magic with Anticipatory DesignDistilled
Every user wants to be Batman, with Alfred the butler anticipating their wants, needs and preferences. Thus, for anyone hoping to increase customer retention, the ability to anticipate the user’s every need is vital. This talk will explore the magic behind creating anticipatory design and content, including how to incorporate anticipatory design in your marketing materials, and a case study of how it can be done successfully.
Planning for Platform: Targeting Social Media Messages Across Different ChannelsOnline News Association
Social media gives you the unique opportunity to reach a variety of audiences on multiple platforms. Get tips on what plays well on Instagram, Facebook, Twitter and others, and how you can tailor your messaging to resonate with readers based on where they’re seeing your content, while still preserving your unique voice.
Make Magic with Anticipatory Design - SearchLove 2015 Conference - Marli MesibovMad*Pow
This document discusses anticipatory design and how to anticipate users' needs like Alfred from Batman. It provides steps to take such as stakeholder research, participatory design sessions, and spreadsheet tracking. A case study describes implementing anticipatory design by asking questions about user actions, triggers, and priorities to develop business rules. The overall message is that anticipatory design can improve customer retention by understanding users before they do.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
The document outlines 11 steps for a successful social media strategy: 1) Create a committee, 2) Start with people, 3) Define goals, 4) Identify strategies, 5) Choose channels, 6) Create policies, 7) Listen, 8) Create and curate content, 9) Get visual, 10) Work smarter using tools, and 11) Measure and improve. The key aspects are getting the right people involved, defining goals and strategies based on the target audience, choosing appropriate social media channels, creating policies, consistently creating and sharing visual content, and measuring results to improve over time.
The document discusses using social media to promote Comic Con events. It provides tips on engaging audiences, listening to customers, choosing the right platforms, and developing a launch plan. Key metrics on major platforms like Facebook, Twitter and blogs are presented. The importance of authentic engagement over pitching is emphasized. Resources for social media strategy and tools are provided at the end.
Social Signals: How to Use the Most Important Convergence of Search and SocialJD Rucker
As Google and Bing continue to integrate social media into their search ranking algorithms, the need for dealers to get their Google +1s, Facebook Likes, and Retweets up is growing tremendously.
Finally, the ability to kill two birds with one stone is a reality as dealers can benefit their website rankings, traffic, and social relevance with the same actions and by posting the same content.
The merging of the two disciplines is expanding. In this webinar, JD Rucker goes well-beyond the basics and shows dealers some of the techniques and strategies they can use to make their websites more sharable. Now that “sharability” is so important for both search and social, this truly is a webinar that no dealer can afford to miss.
In this presentation, that I initially delivered to #SheffieldBiz2018, I talk about what 7 deadly sins that business owners may be committing when it comes to Social Media. Since I returned to the UK, 2 years ago, I became more focussed, I stopped committing these sins and my business has grown, my sales have increased and I have gained my publiciTEA and influence in the tea industry. How are YOU doing Social Media?
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Does Free Content Cannibalize Your Paid Consulting?Jay Baer
The document discusses how technology is shifting power away from traditional media elite and gatekeepers to empower ordinary people. It also discusses how both professional services companies and media companies are increasingly creating similar types and quality of content, blurring the lines between them. Finally, it discusses metrics for measuring the success of content marketing strategies, including consumption, sharing, lead generation, and sales metrics.
QUT Social Media Workshop (School of Design)Bluewire Media
This document discusses the truth about social media for business. It covers various social media platforms like Twitter, Facebook, blogs, email, LinkedIn and YouTube. It discusses developing a social media strategy for businesses as a beginner by setting up pages, securing URLs, publishing content and enabling sharing. It also discusses strategies for more intermediate levels. The document provides statistics on returns from social media marketing and questions for the audience.
The document discusses emerging social media trends and provides strategies for social media marketing. It includes a quote from Avinash Kaushik about how social media is like teen sex in that everyone wants to do it but nobody knows how. It then discusses the importance of listening, participating, and leading on social media without becoming a spammer. Examples are provided of case studies in social outreach and lead generation through social media curation and using tools like hashtags and QR codes. The presentation emphasizes becoming part of the conversation rather than just pushing products or services.
Build bridges, not walls—Design for users across culturesJenny Shen
Want your product to dominate the world? Here several case studies will show why you need more than translations to break into new markets.
As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.
To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences, there's a big danger where we think our work is great, but users in other countries finds it terrible, or worse, unusable.
Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.
In this talk you will learn key insights including:
- How culture affects design, UX and front-end
- Case study of cultural differences: Germany v.s. Netherlands
- UI patterns comparison of the East and the West: Mozilla Firefox homepage, WeChat and Chinese app interfaces
- Design for culture, not stereotypes
- Research local mobile device usage
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
How to Establish Social Proof Using Social LoveRaven Tools
When customers say nice things about you on Twitter, it’s a good thing. Attracting even more customers using that love is a GREAT thing.
Learn how to store social love, reach out for more information, and repurpose love on your website and landing pages. The added social proof will encourage others to take the next step with your brand.
Startup PR: how to pitch your startup to the worldSilvio Gulizia
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
Doing customer development (and stop wasting your time) - StartupBus editionHans van Gent
Why would you bother to talking to people while you actually could be building your product?
Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track while being on a moving bus.
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.
Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.
Beyond the Business Card: Networking in a Digital AgeAliera Peterson
The rules of Professional Networking have changed! Come and spend an insightful & educational evening with your IMPACTjax peers while enjoying a presentation by representatives from Thomas Marketing Consulting and Dalton Agency. Arm yourself with tips, best practices and learn what pitfalls to avoid to take your networking to the next level!
Beyond the Business Card: Networking in the Digital AgeJessica Thomas
The document outlines a plan for using social media. It discusses the evolution of social media and critical questions to consider, such as what to share, who to share it with, and why others should care. It then provides tips for seeking out audiences, observing conversations, creating and implementing action plans, and analyzing effectiveness. Specific advice is given for using Facebook, Twitter, LinkedIn, and Foursquare to develop influence and network.
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013 iheartcities
Getting Social: Public Engagement and the Use of Digital Tools Workshop by Tracy Vaughan and Amanda Mitchell at the CIP Infuse 2013 Conference in Vancouver, BC.
The purpose of the workshop was to introduce how social media and online tools can be used in planning and public engagement. Drawing on case study examples from the City of Vancouver, a range of social media and online tools will be demonstrated and discussed.
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
I) The document discusses strategies for using Instagram and Facebook to engage different audiences for nonprofits. The community are those directly connected, the network can be reached through the community, and the crowd is everyone interested that lives outside the network and community. Reach the crowd through ads and seek to understand the community and give them reasons to share.
II) The document advises that bragging about your nonprofit does not work and instead focuses on making supporters feel fulfilled, inspired, and valued through the nonprofit's messaging.
III) It recommends stopping posting content and starting to tell stories by including relatable problems and payoffs that invite participation and include calls to action. Stories should be told deliberately over time across all
Review of interesting Social-Local-Mobile services, with ideas on top. Talk given at KR8V.Asia in February 2012 in Singapore, Kuala Lumpur, Jakarta and Manila.
Social media can impact the economy of an entire country. Costa Rica aims to use platforms like Facebook and Instagram to promote and sell its coffee internationally. However, accurately measuring social media's effects remains challenging. Building an online audience requires careful planning, creative content, and engagement with followers through comments and replies. It is also important to verify information from social media accounts to avoid spreading misinformation from fake or automated accounts. While attention on social platforms can drive economic gains, it also enables the spread of propaganda and false narratives that influence public opinion.
The Mom Test or How to Ask Better Customer Dev QuestionsJeff Costa
The document provides guidelines for conducting customer development conversations to obtain useful feedback rather than false positives. It advises asking open-ended questions focused on customers' specific experiences and problems rather than opinions. Customers should be asked to show or explain problems in the past rather than make hypothetical claims. The goal is to learn concrete facts about customers' lives rather than generic praise that lacks commitment.
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
Networking is a top skill required for any professional/ business owner in today's world. This presentation shares some simple and effective tips on networking better.
The presentation focuses on:
1. Identify the mindset of a networker.
2. Observe the prerequisites of effective networking
3. Communicate for effective networking.
Like every other skill, the ability to network, connect and influence others positively is a slow and long process.
Like someone said " You're network is you're net worth"!
2010: NJ GMIS: Getting Your Message OutCarol Spencer
Carol Spencer outlines Morris County NJ's automated social media process. When the Public Information Officer issues a press release, it is uploaded to Scribd and blogged about, which notifies subscribers via RSS feeds and email. It is then tweeted using Hootsuite and posted to Facebook via Ping.fm. Flickr photos and YouTube videos are also shared across platforms. Tools like Hootsuite, Ping.fm and Blogger allow the county to efficiently cross-post updates to multiple social networks to engage citizens. Spencer also provides tips for setting up accounts and tools like YouTube channels for governments.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
Brand Council Presentation - How to Build A Successful Facebook Pagetamuwww
This document provides guidance on building a successful Facebook site. It emphasizes that the planning stage is most important and that sites should have a clearly defined purpose and goals. It also stresses that Facebook is a social medium, so sites should include engaging content that allows users to interact in ways that are authentic to the platform, rather than just promotional marketing. Analytics tools like Google Analytics should be used to monitor traffic and interactions, as fan count alone does not provide useful insights into how the site is actually being used. The focus should be on driving repeat visits and interactions through social content and applications.
The document provides tips for making content social and engaging audiences on social media. It recommends starting with clear goals for what you want people to do after reading content, such as taking action or sharing. It also suggests understanding the target audience by finding what issues are most important to them. Additionally, the document offers ideas for social elements to include like headlines, images, factoids, and calls to action that make content more shareable. Metrics and engaging in conversations on social media after publishing are also discussed.
This document provides an overview of different social media platforms and tips for using social media for organizations. It discusses the key aspects to consider when developing a social media strategy including identifying your goals and target audience, determining what content and messaging is appropriate, assigning roles and responsibilities, and integrating social media across an organization. Tips are provided for platforms like Facebook, Twitter, Pinterest and establishing metrics to measure success. The document emphasizes starting with understanding your audience and having a clear purpose before engaging on social media.
Similar to Maximising content | Influecing with integrity | Collider, The Residents, Founders Central (20)
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
9. What am I posting?
Who do I want to reach?
What do I want them to do?
When are they online at a time that they’ll do it?
Have I made it as easy as possible for them to do it?
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