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Social media marketing final presentation catholic charities of atlanta
- 1. Catholic Charities of Atlanta Sudesna Baral, Tiffany Flores, Shariah Copeland, Hon Ly, Sheena Patel by Superior Solutions
- 2. Overview ● History of CCA
- 3. Digital audit of competitors and market Spyfu
- 5. How SEO fits in the picture ● creating unique and accurate page titles ● making the site easier to navigate ● offer quality content and services ● write better anchor text ● optimize the use of images ● use heading tags appropriately ● guide mobile users accurately ● promote the website in the right ways.
- 7. Results Vimeo: 6 followers Pinterest: 155 followers Instagram: 423 followers Twitter: 1313 followers Facebook: 2233 likes on the page, 2175 people follow TOTAL: 4130
- 8. Objectives and results did not align… ● abundance of information ● hard time putting out media content effectively across all channels ● Strategy recommendations will be discussed later Results
- 10. Recommendations for the brand and the plan Questions from Ray: ● Are there better times during the day that are best to post items? What would be the best avenue for posting these items? ● Would it be the better interest of the organization to have one person assigned from each program to represent on social media?
- 11. Recommendations for the brand and the plan Questions from Ray: ● Lots of questions about posts and the “right type” of posts. For us being a nonprofit- what type of posts would drive up engagement? Are we formatting our posts and making the most out of the posts that are out there? ● Is it in our better interest to focus on certain ones or keep all of the platforms up and running?
- 12. Recommendations for the brand and the plan Questions from Ray: ● Is it best to have one person strictly focused social media? ● Ideas on ways to boost people to our social media and, in turn, to our website?
- 13. Solutions ● Hootsuite ● one person to strictly focus on the social media ● capture a trending hashtag Recommendations for the brand and the plan
- 14. Recommendations for the brand and the plan cont’ Sample Social Media Marketing Plan Monday Tuesday Wednesday Thursday Friday Saturday Sunday Veteran Services Family Stabilizati on Education Services Case Support Counseling Services Refugee Services & Immigration Legal Services Housing Counseling Twitter Few tweets at noon, 3 pm or 5-6pm Few tweets at noon, 3 pm or 5- 6pm Few tweets at noon, 3 pm or 5- 6pm Few tweets at noon, 3 pm or 5-6pm Few tweets at noon, 3 pm or 5-6pm Few tweets at noon, 3 pm or 5- 6pm Few tweets at noon, 3 pm or 5-6pm LinkedIn Postings about volunteers wanted, job openings and networking at 7-8 am, 12 pm or 5-6pm Postings about volunteers wanted, job openings and networkin g at 7-8 am, 12 pm or 5-6pm Postings about volunteers wanted, job openings and networking at at 7-8 am, 12 pm or 5-6pm Postings about volunteers wanted, job openings and networkinga t 7-8 am, 12 pm or 5-6pm Postings about volunteers wanted, job openings and networking at anytime of the day Postings about volunteers wanted, job openings and networking at anytime of the day Postings about volunteers wanted, job openings and networking at anytime of the day
- 15. Facebook Create event pages if applicable, posts helpful links and announcements at 9 am, 1 pm or 3 pm Create event pages if applicable, posts helpful links and announceme nts at 9 am, 1 pm or 3 pm Create event pages if applicable, posts helpful links and announcements at 9 am, 1 pm or 3 pm Create event pages if applicable, posts helpful links and announcements at 9 am, 1 pm or 3 pm Create event pages if applicable, posts helpful links and announcements at 9 am, 1 pm or 3 pm Create event pages if applicable, posts helpful links and announcements at 9 am, 1 pm or 3 pm Create event pages if applicable, posts helpful links and announcements at 9 am, 1 pm or 3 pm Instagram Post your BEST photos, for any purpose such as recapping of past events, upcoming events for promotion (i.e. flyer) or announcements at 2 am, 8-9 am and 5 pm *Keep in mind that your most creative and visually appealing content would best fit here! Post your BEST photos, for any purpose such as recapping of past events, upcoming events for promotion (i.e. flyer) or announceme nts at 2 am, 8-9 am and 5 pm *Keep in mind that your most creative and visually appealing content would best Post your BEST photos, for any purpose such as recapping of past events, upcoming events for promotion (i.e. flyer) or announcements at 2 am, 8-9 am and 5 pm *Keep in mind that your most creative and visually appealing content would best fit here! Post your BEST photos, for any purpose such as recapping of past events, upcoming events for promotion (i.e. flyer) or announcements at 2 am, 8-9 am and 5 pm *Keep in mind that your most creative and visually appealing content would best fit here! Post your BEST photos, for any purpose such as recapping of past events, upcoming events for promotion (i.e. flyer) or announcements at 2 am, 8-9 am and 5 pm *Keep in mind that your most creative and visually appealing content would best fit here! Post your BEST photos, for any purpose such as recapping of past events, upcoming events for promotion (i.e. flyer) or announcements at 2 am, 8-9 am and 5 pm *Keep in mind that your most creative and visually appealing content would best fit here! Post your BEST photos, for any purpose such as recapping of past events, upcoming events for promotion (i.e. flyer) or announcements at 2 am, 8- 9 am and 5 pm *Keep in mind that your most creative and visually appealing content would best fit here!