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How to Establish Social Proof Using Social Love
The document discusses the concept of social proof, highlighting its importance in influencing behavior and marketing. It provides strategies for capturing and repurposing 'social love' content, including effective outreach and methods to track engagement. Additionally, it emphasizes the need for systems to organize captured content and offers practical tips for utilizing social proof in various marketing materials.
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How to Establish Social Proof Using Social Love
- 1. #CCN15Proof Nathan T. Baker April 11, 2015 How to Establish Social Proof Using Social Love
- 2. Content Marke1ng Specialist @RavenNate I write during the day and play board games at night. Nathan T. Baker
- 3. What is Social Proof?
- 4. Social Proof The concept that you’re more likely to do something if others are doing it, especially if you’re not sure what’s normal behavior in a given situaCon. Tap into the power of social proof. #CCN15Proof
- 5. Why You Should Capture Social Love
- 6. • Turn social love into content. • AEract prospects with your current super fans. • Extend the reach of your advocates. Don’t ignore the benefits of capturing social love. #CCN15Proof
- 7. • How to Capture Social Love • The Art of Reaching Out • Ways to Repurpose Social Love • How to Report on Social Love What We’re Covering
- 8. Have a System for Capturing Love
- 9. • Keep a folder of Bookmarks. • Tag love in Evernote or Pocket. • Create a channel in Slack or Yammer. • Use an IFTTT Recipe. Have a system for capturing love. #CCN15Proof
- 10. The Art of Reaching Out
- 11. • Keep it short and sweet. • Explain what’s in it for them. • Get permission for everything. • Ask for everything you need. • Create a template to speed up your process. Master the art of reaching out. #CCN15Proof
- 12. How to Repurpose Love
- 13. • Case Study • Online Review • Landing Page • Email NewsleEer • Social Media Background Repurpose love so it has reach. #CCN15Proof • Booth Banner • Report for Prospects • AdverCsement • Blog Post • LinkedIn RecommendaCon
- 14. An Inside Look at Team Raven’s Social ReporPng
- 15. • GA Goals • Social Traffic • Engagement Data from TwiEer, Facebook, LinkedIn • Commentary OpPmize your social media reporPng. #CCN15Proof
- 16. Try Raven for free at raventools.com/ccn15. If you decide to use Raven, your first month will be 50% off. Social Media ReporPng @RavenNate