This document provides tips for recruiting professionals on how to initiate contact with passive talent via social media. It outlines common mistakes like not preparing adequately, not being persistent in following up, and wanting immediate results. The document recommends researching candidates thoroughly, adding them to tracking systems, calling and following up with personalized emails, and repeating contact attempts 5-7 times for best results. It also provides suggestions for learning more about candidates from their online profiles and activities on LinkedIn, blogs, tweets, conferences and more in order to have meaningful conversations.