I recently held a workshop at the Digital DNA Tourism event in Belfast. The focus of the workshop was to look at ways to find travel bloggers online to identify opportunities to work together. Get in touch if you would like more info on these slides - nial at thetomorrowlab dot com.

1. Travel Bloggers – Friend or Foe

2. TodaysWorkshop
1. Why Consider Bloggers
2. Finding Travel Bloggers
3. Metrics To Consider
4. Generating Content Ideas
5. Contacting Travel Bloggers
6. Why It Works
@nialtoner @TheTomorrowLab

3. About Me
• By day TheTomorrow Lab
• By night Pikalily
• Write about food and travel
• Enjoy all sports
• Married
@nialtoner @TheTomorrowLab

4. WhyTravel Bloggers?

5. Reach Your Audience
Seekers
Joiners
Amplifiers
Buyers
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Looking for information
Return to see
new content
Help to promote and
share your content
The group we spend
most time targeting

6. FindingTravel Bloggers

7. FindingTravel Bloggers
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8. TwitterBios
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9. Twitteris Your Friend
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10. TwitterLists
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11. Travel ListsonTwitter
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12. Travel ListsonTwitter
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13. Travel ListsonTwitter
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14. Travel Blog Exchange
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15. TBEXDublinAttendees
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16. TwitterSearch
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17. Google
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18. Google
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19. Lists
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1
2
3
4
5
6
7
1
2
3
4
5
6
7

20. Lists
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21. Search Smarter
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22. Search Smarter
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23. Search Smarter
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24. Metrics To Consider

25. Create Your List
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Paste the URL’s
into Excel

26. MajesticSEO
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Link Profile

27. MajesticSEO
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28. Citation& Trust Flow
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Citation Flow :
a number predicting how influential a website might be based on
how many sites link to it
Trust Flow:
a number predicting how trustworthy a page is based on the
number or trustworthy sites that link to it

29. MajesticChrome Plugin
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30. Free Chrome Plugins
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31. SocialFollowing
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32. SocialFollowing
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www.twitteraudit.com

33. SocialShares
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34. Blog Comments
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35. Newsletter Signup
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36. Getting ContactInfo
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37. Getting ContactInfo
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38. Generating ContentIdeas

39. Idea Generation
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40. Buzzsumo
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41. 100 Ideas 30 Minutes
• 6 People
• 5 Mins
• 4 Ideas
• 30 Minutes
• 100+ ideas
• @staceycav
• http://thetomorrowlab.com/2014/05/create-100-
content-ideas-30-minutes/
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42. Involve Bloggers
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43. Contacting Bloggers

44. Making Contact
• Read their blog!!
• Interact on Twitter
• Find a name – make it personal
• Have an idea that will interest them
• Take time to make the contact
• Be memorable
• It’s all about the RELATIONSHIP
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45. Good Example
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46. And Another
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47. Bad Example
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Software?? WTF!

48. And Another
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Please give me this great piece with a link for you.
You’ve worked so hard drafting this email!

49. WhyIt Works

50. Why It Works
• #ExpediaExplores
• 16 Weeks travelling around NI and ROI
• 30+ towns and cities
• Social media interaction
• UK and Irish travel bloggers
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Best use of social in search campaign.

51. Why It Works
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52. Why It Works
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53. Why It Works
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54. Why It Works
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55. And This Year

56. SportingExperiences
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57. Recap

58. SportingExperiences
• Your customers interact with bloggers
• Take time to find suitable bloggers
• Get an idea to excite the blogger
• Get to know them and their blog
• Build and maintain relationships
• Promote and share your content
@nialtoner @TheTomorrowLab

59. www.thetomorrowlab.com
Thank you!
Visit our stand for more info
Email: nial@thetomorrowlab.com
Twitter: @nialtoner | @thetomorrowlab