The document provides guidance on writing effective press releases. It discusses key components of a press release, including the headline, summary, body, links, and boilerplate statement. The headline should be concise at 60-170 characters and include relevant keywords. The summary is 1-4 sentences that also includes keywords and articulates the content. The body delivers on the promise of the headline, is 300-800 words, and includes a link. The boilerplate restates the company and purpose. Overall, the document emphasizes making the release newsworthy, timely, and concise while including keywords for searchability.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
8 Proven Ways To Recycle Your Content To Boost ExposureHatch
This webinar will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down.
Free Webinar: http://startwithhatch.com/recycle-webinar/
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Simplilearn
This presentation about SEO will explain some of the important ways of finding the right primary and secondary keywords for your website. First, you'll understand why keyword research is important. Second, you'll learn types of keyword research in SEO and a few important ways to do keyword research. Then, you'll come across the Keyword clustering process and finally, you'll learn some of the easiest ways of keyword research using different keyword research tools. Now, let us get started and understand how to do keyword research for SEO.
Below topics are explained in this presentation:
1. Why keyword research?
2. Types of keyword research
3. How to do keyword research
4. Alternative suggestions to keyword research
5. Keyword clustering
6. Tools for keyword research
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data-oriented session will cover unusual strategies on how to get way more from your inbound marketing using pay-per-click advertising! We'll cover unusual white hat strategies for link building, converting blog traffic into 3x more leads, content promotion, YouTube SEO and App Store optimization with as little as $50 dollars. You’ll gain insights into key paid offerings in major platforms like Facebook, Twitter, G+, YouTube, Google Display Network and iTunes, and learn how to leverage them to get more from your non-paid marketing efforts.
Content Marketing Formula: Become A Movement And Achieve Maximum SuccessClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RdoREK
If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing.
Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.
While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.
But content marketing is a complex and broad term that encompasses a number of different strategies and activities.
In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand...
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
Prospects often don't blindly choose the first result in the SERPs. They prefer to select brands they have an affinity for and whose content best serves their needs. Is your brand doing what it takes to earn the click?
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
8 Proven Ways To Recycle Your Content To Boost ExposureHatch
This webinar will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down.
Free Webinar: http://startwithhatch.com/recycle-webinar/
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
Keyword Research | Keyword Research For SEO 2019 | SEO Tutorial For Beginners...Simplilearn
This presentation about SEO will explain some of the important ways of finding the right primary and secondary keywords for your website. First, you'll understand why keyword research is important. Second, you'll learn types of keyword research in SEO and a few important ways to do keyword research. Then, you'll come across the Keyword clustering process and finally, you'll learn some of the easiest ways of keyword research using different keyword research tools. Now, let us get started and understand how to do keyword research for SEO.
Below topics are explained in this presentation:
1. Why keyword research?
2. Types of keyword research
3. How to do keyword research
4. Alternative suggestions to keyword research
5. Keyword clustering
6. Tools for keyword research
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data-oriented session will cover unusual strategies on how to get way more from your inbound marketing using pay-per-click advertising! We'll cover unusual white hat strategies for link building, converting blog traffic into 3x more leads, content promotion, YouTube SEO and App Store optimization with as little as $50 dollars. You’ll gain insights into key paid offerings in major platforms like Facebook, Twitter, G+, YouTube, Google Display Network and iTunes, and learn how to leverage them to get more from your non-paid marketing efforts.
Content Marketing Formula: Become A Movement And Achieve Maximum SuccessClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RdoREK
If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing.
Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.
While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.
But content marketing is a complex and broad term that encompasses a number of different strategies and activities.
In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand...
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
Prospects often don't blindly choose the first result in the SERPs. They prefer to select brands they have an affinity for and whose content best serves their needs. Is your brand doing what it takes to earn the click?
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
Assignment 1What is the assignment aboutAssig.docxsherni1
Assignment 1
What is the assignment about?
Assignment 1
• Analysis of a Marketing News Story (15 per cent.) This is an individual
assignment.
• You are required that you write a 1000-word analysis on a marketing news
story which has appeared in 2014/2015 and was published in English.
ANY NEWS ARTICLE FROM 100 – 500 WORDS IS APPROPRIATE
Assignment 1:
How to proceed
1. Select an appropriate marketing news story which has appeared in 2014/2015. It
might be from the business press, such the Financial Times, the Economist, the Wall
Street Journal, Business Week, Fortune, or Forbes, or the business section of a
national newspaper such as the Daily Telegraph or the Guardian. Of course, other
media sources – including ones available exclusively online – are permissible.
2. What is the marketing new story about? It is about the marketing strategy or tactic
of a single firm? Or does the news story raise an issue with wider marketing
implications?
Assignment 1:
Points to consider in formulating your analysis
1. What marketing issues are at stake? For example, where might the marketing
new story be included in a revised edition of Kotler? Why?
2. Search Business Source Premier to find relevant marketing literature (e.g., the
Journal of Marketing, Journal of Consumer Research, the Journal of Marketing
Management, the European Journal of Marketing, the Harvard Business
Review, California Management Review, Sloan Management Review, or
McKinsey Quarterly) to help put the marketing story in context. Are there other
examples you can cite?
3. Remember that informed analysis is more than just your opinion; references to
literature and examples are deemed as highly appropriate for a full and
complete response.
4. Sources must be acknowledged; a bibliography is required, submissions lacking
either or both WILL be penalised in marks. See the earlier notes on plagiarism
and academic sources and referencing.
Assignment 1:
Notes
• This is an analysis of the article NOT of the marketing of a company or an
industry. You need to analyse the article for the content it has that is related
to marketing and the topics covered within the course.
• You are not required to conduct a SWOT, BCG or any other sort of analysis
unless that it what your chosen article is about.
• The use of tables and bullet points is acceptable as the word count given is
very limited. University regulations allow for a +10% on word count limit to
allow for in-text referencing; work that is over that limit is penalised by the
deduction of 10% subject to a passing grade minimum of 40%, up to a
maximum of being 20% over limit when a ZERO is awarded.
• This assignment carries 15% of the grades.
Referencing and Plagiarism
Evaluation of Sources
• Is it accurate? Does it say what sources the data are based on?
• What authority is it based on? Who wrote the pages? Are they
experts in the field?
• Is it biased? e.g. pressure group ...
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Social Media Copywriting Best PracticesAndrew Zarick
A presentation given by The JAR Group providing copywriting best practices for online content editors. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Wondering if SEO copywriting was a smart strategy for your business? Learn about the seven steps to SEO copywriting success - and discover how to make small changes that can gain big ranking (and revenue) results!
Originally presented at SES Chicago 2009. Learn more at SEOCopywriting.com or contact Heather Lloyd-Martin at heather [at] seocopywriting.com
Keyword Selection for Earning High Rankings with your ContentRosemary Brisco
Everything we do to improve search rankings starts with smart keyword selection.
Drive high-value prospects to your site by identifying optimal keywords.
Your goal is to influence the position a page earns as a result of a keyword search. Consider keywords for which you want to rank with every piece of content you create.
Learn the
How to Write Incredibly Awesome Press ReleasesCision
If you know you need to be issuing press releases, but aren’t sure exactly how to do it, this class will provide the pragmatic steps you’re looking for. From researching a topic, to choosing words to describe your news, to sentence structure and paragraph length, these slides will cover it all in a fun and non-intimidating way. No longer fear the blank white page and have confidence when distributing your press release.
Who Should Read This: Anyone who wants media coverage. Entrepreneurs, Small Business Owners, MidMarket Executives, Executive Assistants, Public Relations Professionals, Marketing Professionals, Social Media Professionals, and Interns.
About the Presenter: Rebecca Bredholt is a Manager of Vocus Marketing Consultants, the parent company to PRWeb. Rebecca helps her clients to grow their marketing, public relations and social media efforts by designing campaigns and creating deliverables. Rebecca focuses on assisting clients make a successful transition from traditional marketing to digital marketing. As her client’s consultant, she works one-on-one with companies and communication professionals to guide them through every step of their online marketing, from strategy to set-up to execution. Please note that PRWeb was acquired in 2006, as Vocus’ online news release service. PRWeb is the leader in online news distribution and publicity. http://service.prweb.com/about/
Quick & Slick: Blogging Tips for BeginnersThe URL Dr.
This Quick and Slick presentation explains why every web site should have a blog and how to start one. It goes over best practices, what to write about, blogging basics, how to promote it, and copywriting tips. Written with the small business owner in mind, it's short, sweet, and to the point. References and bibliography included.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Is it newsworthy? Is it timely?
A good pitch letter or press release answers “so what” and “why is this important to
cover now”. It’s newsworthy and timely.
Common topics that are NOT newsworthy: A new book. Winning an award.
Attending a festival.
To be news, the story has to affect people in some way. It needs to change the
landscape or have an impact on people.
Find the story that makes it news.
5. 1. Headline
A headline establishes the content of the press release.
It’s a promise of what the reader will find out by reading on.
It should include keyword phrases relevant to the content of the press release.
ShortStack Releases New Facebook Marketing eBook for the Holidays
6. What are keywords?
Keyword phrases are the words people type into a search engine in order to find
things on the web.
ShortStack Releases New Facebook Marketing eBook for the Holidays
8. Checklist for Headlines
•
A Headline Should Appear in Title Case
•
Capitalize Every Word Except Prepositions and Articles
•
Aim for 60-170 characters
•
ALL CAPS FOR EMPHASIS SHOULD BE AVOIDED.
•
Include relevant keyword phrases
•
Articulate the content of the press release
•
Provide a good hook (a reason to keep reading)
•
Include the company name
9. Example Headline
Indigo Launches Mobile App for Android
Winners for the 2013 Trillium Book Award Announced
Random House Canada to publish book by Canadian
astronaut Chris Hadfield
10. 2. Summary
The Summary is a synopsis of the information in the release. It follows the headline
and is usually 1-4 sentences only. Sentence case is used for summary text.
Checklist for Summary:
•
•
•
•
•
•
A Summary should appear in sentence case.
Aim for 1-4 sentences
Include relevant keyword phrases
Articulate the content of the press release
Provide a good hook (a reason to keep reading)
Include the company name
ShortStack Releases New Facebook Marketing eBook for the Holidays
Holiday guide from custom app platform offers 39 ways to promote a business on Facebook.
12. 3. Body
Checklist
•
•
•
•
Be on-topic
•
•
•
•
Model the lead paragraph on the summary.
Deliver on the promise established in the Headline
Include relevant keyword phrases
But avoid keyword stuffing—overusing keywords repetitively—which makes
search engines think you’re trying to scam the system.
The lead paragraph is 25 words or less.
Body Copy is 300-800 words.
Always write press releases in the third person. No “I” or “you.”
13. Example Lead Paragraph
ShortStack Releases New Facebook Marketing eBook for the Holidays
Holiday guide from custom app platform offers 39 ways to promote a business on Facebook.
Reno, NV (PRWEB) October 30, 2013
ShortStack, a self-service app building tool, has released "Facebook Holiday Marketing
Ideas," a Holiday eBook for businesses who want to market on Facebook during the
upcoming holiday season. The eBook is available for a free download onShortStack’s
Facebook Page.
14. 4. Links
Links are the currency of the web. They are what we use to endorse content
(retweeting links, blogging and linking to another site). Provide a relevant link in the
first paragraph of your press release.
Search engines look at links pointing at your domain, and a link from a press
release service such as PRWeb.com is a vote of legitimacy.
Providing a link early on in the press release also helps journalists and bloggers
understand where to find more relevant content about this topic. They are also
likely to use the link you provide in their follow-up stories, which means more links
to your domain, and more votes of credibility for your content in the eyes of the
search engines.
15. 5. Boilerplate Statement
The boilerplate statement is the one-paragraph “About Us” snippet at the end of a
press release. Most organizations reuse the same piece of copy for all press releases,
which is a wasted opportunity as this is another place to add keywords and to
establish the “so what?” of what you do.
Boilerplate Checklist:
• Include the facts: company name, location, what you do.
• Include the “so what?”, or the positioning statement: what is compelling about what
you do? Are you the 1st company to do it? Does 80% of the market use your products?
• Remember a press release is no place for a sales pitch, but you can write a compelling,
relevant boilerplate statement that helps reinforce the message you are trying to get
across in your press release.
16. Example
ShortStack is a self-service web app design tool that allows individuals and
businesses to create custom Facebook apps for their Facebook Pages. The dynamic
platform contains more than 40 tools and templates where users can integrate fangates, contests, sweepstakes, RSS feeds, Twitter, YouTube, and MailChimp
newsletter signups that maximize their social media presence and potential. Custom
Facebook apps designed using ShortStack are viewable via a mobile device or PC.
To learn more about ShortStack visit http://www.shortstack.com.
17. Tips for Writing a Good Press Release
• Start Strong: You have a matter of seconds to earn attention.
• Be Newsworthy: The headline, summary and 1st paragraph should clarify the news. The
rest of the release provides the details. It’s not a marketing pitch or advertisement.
• Use Keywords: The headline and summary use keywords people are likely to use when
searching for this type of information.
• Identify Yourself: Identify the company, brand or product in the headline and summary.
• Economize Your Words: Be concise. Aim for 60 characters including spaces for the
headline and 1-4 sentences for the summary.
• Pick an Angle: Make sure your release has a good hook.
• Proofread: No spelling or grammatical errors.
18. Pulling It Together
Headlines:
• A Headline Should Appear in Title Case
• Capitalize Every Word Except Prepositions and
Articles
• Aim for 60-170 characters
• ALL CAPS FOR EMPHASIS SHOULD BE AVOIDED.
• Include relevant keyword phrases
• Articulate the content of the press release
• Provide a good hook (a reason to keep reading)
• Include the company name
Summary:
• A Summary should appear in sentence case.
• Aim for 1-4 sentences
• Include relevant keyword phrases
• Articulate the content of the press release
• Provide a good hook (a reason to keep reading)
• Include the company name
Body:
• Body content is on-topic and delivers on the
promise established in the Headline
• Lead paragraph is 25 words or less
• Aim for 300-800 words
• ALL CAPS FOR EMPHASIS SHOULD BE AVOIDED.
• Include relevant keyword phrases (but avoid
spammy repetition)
• Content is focused on a core message (not trying to
cram in 3-4 ideas)
• Include a link early on in the release
Boilerplate Statement
• Include the facts: company name, location, what
you do.
• Include the “so what?”, or the positioning
statement: what is compelling about what you do?
Are you the 1st company to do it? Does 80% of the
market use your products? Remember a press
release is no place for a sales pitch, but you can
write a compelling, relevant boilerplate statement
that helps reinforce the message in the release.
19. Common Traits: Press Release & Pitch Letter
Headline
=
Email
Subject
Line
• Keyword
Rich,
En1cing,
Makes
You
Want
to
Read
the
Full
Thing)
• 60-‐170
characters
1st
Paragraph
Keyword
Rich,
En@cing,
Makes
You
Want
to
Con@nue
Reading
• Includes
a
link
to
relevant
content
Body
• 300-‐800
words
• Newsworthy,
Timely,
Factoids
that
Provide
Context
to
Bigger
Picture,
Reason
for
Other
People
to
Care
Boilerplate
(Short
statement
about
who
you
are)
Contact
Details
(with
phone
number)
Links
&
ALachments
(Valuable
Content)
*The
pitch
leRer
oSen
links
to
the
full
press
release
as
a
way
to
provide
more
details,
aRachments
that
can
be
downloaded,
etc
20. Press Release Assignment - 10% (DUE Nov 6, 5pm)
• Read the sample pitch letter
• Identify the 3 goals of the press release (what outcome does 49thShelf want
from the release?) What KPIs should they have tracked?
• What news outlets covered this story? List 5 and provide headline, 1st
paragraph and URL. What phrases or talking points are included in the article
that appeared in the pitch?
• Make a list of 5 keyword phrases included in these articles that also appear in
the pitch
21. Outreach Assignment (Nov 8 15) 10%
• This will be submitted as part of Draft 2
• Thinking about Long Gone Man and Cocktail Culture, what existing stories are
covered on this topic or author? List 3 and provide headline, 1st paragraph
and URL
• Make a list of the top 3 keyword phrases included in these articles.
• Revisiting your list of 5 media and bloggers to pitch, how would you revise
your pitch angle to be newsworthy? Updated your 5 pitch angles.
• Submit this component as part of Draft 2 on Nov 15 instead of Nov 8.
22. Readings
How to measure the success of a press release: http://www.bloggingprweb.com/howto-measure-pr-success
Friends with Benefits: Chapters 10-13
Copyblogger, “The Simple 5-Step Formula for Effective Online Content,” http://
www.copyblogger.com/content-marketing-formula/
Copyblogger, “10 Sure Fire Headline Formulas That Work,” http://
www.copyblogger.com/10-sure-fire-headline-formulas-that-work/