This tip sheet provides well-defined steps for improving the execution and overall performance of your next eBlast or eNewsletter outreach effort across your industry community.
This tip sheet provides well-defined steps for improving the execution and overall performance of your next eBlast or eNewsletter outreach effort across your industry community.
Review the section entitled The Format of a News Release” in the be.docxashane2
Review the section entitled “The Format of a News Release” in the beginning of Chapter 6. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format.
The paper:
Must be one to two double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the
Ashford Writing Center (Links to an external site.)
.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at leaste one scholarly source in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
News
Release
Format
Unlike a novel, where the plot thickens and the climax comes at the end, the essential points of a news release appear right up front—in the first sentence or paragraph(s), commonly referred to as the
lead
. The news release lead—like the lead in a newspaper news story—answers all the pertinent questions that a reader might have, specifically:
Who?
What?
Where?
When?
Why?
How?
In other words, once you’ve read the first paragraph or so in a news release, you know all you need to know about the subject at hand.Everything else is interesting but less pertinent detail. For example, the following is a solid news release lead:
Brooklyn,
NY,
April
28,
2014
—Jay Z and Beyonce announced today that in response to overwhelming demand from their fans, they would depart on a joint “On the Run” tour, covering 16 cities in the U.S. and Canada, between June and August.
Inverted
pyramid.
News
release
format
is
that of
an
upside-down
pyramid,
where
the
most important
facts
come
first
and
less
important facts
appear
in
descending
order.
In about three dozen words, this one sentence answers just about all the primary questions anyone might have about this news event. As the release proceeds, other details—the specific cities, format of the concerts, and so on—might be discussed. The public relations writer attacks the release by answering the relevant questions in descending order of importance—the most relevant first, the less relevant next. In this way, news release writing is less
writing
than it is
selecting
which facts are more important than others. It is the writer’s job to arrange these facts so that the reader understands immediately the significance of the announcement and then learns about the less essential information in the body of the release. This format is known as the upside-down or
inverted
pyramid
, where the most important items are displayed immediately and the facts dwindle in terms of importance as the release approaches its tip.
This wr.
Letterhead Hard copies of news releases are distributed on .docxSHIVA101531
Letterhead: Hard copies of news releases are distributed on organizational letterhead. If you work for a PR firm, a client’s news releases go out on their letterhead, not the PR firm’s. If letterhead is not pre-printed with “NEWS RELEASE,” type that prominently in bold, CAPPED, and left or right justified. Letterhead graphics can take up about the top two inches of the paper.
Within the next two to three inches, provide, in some order:
· All pertinent contact information for you and another person who can speak with reporters about the news release’s subject matter. Include names, titles, office landline and mobile phone numbers, email(s), faxes, etc. It is increasingly popular to include this information again at the very end of the news release as well.
· The release line: Given the non-stop cycle of our media ecosystem, embargoed news releases are largely extinct. In this day and age, it almost goes without saying that as soon as you distribute/publish a news release, journalists, bloggers, et al. will consider it immediate fodder. Nevertheless, always default to established journalistic traditions, so type “FOR IMMEDIATE RELEASE” in this space.
· The date of the release’s distribution. This may be different from the date of the action or news of your news release. That information can be dealt with in the release copy.
You’re probably about one-third to halfway down that first page (the practical effect being that the hard copy of your news release will spill over onto a second page) now. The next element is the:
Headline: This is the title of your news release. It should be:
· concise (eight to 10 words),
· specific,
· written in the active present tense, and
· intriguing enough to entice the reader to read into the copy.
It should be formatted in bold, FULLY CAPITALIZED, and center justified. It may also have a slightly larger (e.g., 14-point) font. There is no underlining in AP style, so refrain from doing so in your headline.
Subheads: This is an optional (but increasingly popular) second headline that amplifies the main headline with more details. It usually Initial Capped, italicized, and centered, in the normal 12-point typeface.
Dateline: This is the first part of the first line of your first paragraph – the lead or lede -- of your news release. It provides the location of the action described in the release, or where the release is originating from (e.g., the headquarters city of your organization).[endnoteRef:1] [1: Historically, the date was included in the dateline because news took so long to travel from the sender or the place of action to the receiver. Some organizations will still include the date in the dateline; others will place the date in the contact information area between the organizational letterhead graphic and the headline. I recommend the latter.]
Follow the AP Stylebook formatting: Typically the city is in ALL CAPS, the state abbreviated using Initial Caps. Be aware, however, that the AP’ ...
This presentation was put together by CommsConsult for the African Economic Research Consortium (AERC) biannual research workshop on Policy Engagement held in Mombasa, Kenya, November 2010.
Hack the Press: How to do PR for StartupsTheFamily
Harness the power of PR and learn how to deal with the press. A presentation by Oussama Ammar, cofounder at TheFamily.
See the whole post: http://bit.ly/1mGEzwo
http://www.koudetat.co/
Surname 1Smarthinking Tutor Response FormYour tutor has writ.docxmabelf3
Surname 1
Smarthinking Tutor Response Form
Your tutor has written overview comments about your essay in the form below. Your tutor has also embedded comments [in bold and in brackets] within your essay. Thank you for choosing Smarthinking to help you improve your writing!
Hello, Natalie! I am Dana B., and I look forward to working with you on this Essay Center Review to improve your writing today. Let's get started!
*Writing Strength:
First, you have a separate body paragraph for each supporting reason for your argument about online journalism. This writing strategy prevents your readers from being overwhelmed and helps in making a more unified and coherent paper. Nice work!
*Natalie 11148009, you requested help with Content Development:
I noticed that some of your body paragraphs lack effective closing sentences. For example, your second body paragraph ends with this statement:
Also, the introduction of Yahoo and AOL portals and their news aggregators led to the introduction of new agencies like the associated press which distributed the digitally suited information for dissemination beyond the limit which the clients could access in the past (Hermida & Alfred 317).
This sentence is not an effective way to end your paragraph because this is a supporting detail. As a result, your readers are not reminded of the key point of the paragraph, and your paragraph is not unified. Ideally, a powerful paragraph ends with one or more closing sentences that wrap up the details, reiterate the paragraph’s main idea, provide a new perspective on the main idea, and/or further support your main claim/thesis. If applicable, closing sentences can also relate the paragraph to the next one. Consider these questions:
· What main idea related to online journalism is discussed in this paragraph? Based on the details in this paragraph, what can be said about the influence of online journalism on the public consumption of news?
Answer these questions in one or more sentences in your own words. Make sure your other paragraphs have effective closing sentences as well. For more information and examples of how to develop strong body paragraphs, you may visit this link: Powerful Body Paragraphs.
*Natalie 11148009, you requested help with Organization:
Your conclusion introduces new and specific information. For example, you wrote the following:
For instance, people who have been working for long hours will always want to get what they want quickly.
This is new and specific information because you do not yet discuss the lifestyles of people body paragraphs and it’s also an example. This information can benefit from being in your body paragraphs. As a result, it may affect the coherence of your paper. Ideally, a conclusion aims to wrap up the major points already discussed in the body, reiterate the significance of the topic, and give a generalization of the topic. What are the major supporting points for your argument about online journalism? Why is this topic impo.
Press release template word - guidelines on putting together a press release including a press release template in word. http://www.prcoach.co.uk/pr-tips-and-resources/press-release-template/
Review the section entitled The Format of a News Release” in the be.docxashane2
Review the section entitled “The Format of a News Release” in the beginning of Chapter 6. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format.
The paper:
Must be one to two double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the
Ashford Writing Center (Links to an external site.)
.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at leaste one scholarly source in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
News
Release
Format
Unlike a novel, where the plot thickens and the climax comes at the end, the essential points of a news release appear right up front—in the first sentence or paragraph(s), commonly referred to as the
lead
. The news release lead—like the lead in a newspaper news story—answers all the pertinent questions that a reader might have, specifically:
Who?
What?
Where?
When?
Why?
How?
In other words, once you’ve read the first paragraph or so in a news release, you know all you need to know about the subject at hand.Everything else is interesting but less pertinent detail. For example, the following is a solid news release lead:
Brooklyn,
NY,
April
28,
2014
—Jay Z and Beyonce announced today that in response to overwhelming demand from their fans, they would depart on a joint “On the Run” tour, covering 16 cities in the U.S. and Canada, between June and August.
Inverted
pyramid.
News
release
format
is
that of
an
upside-down
pyramid,
where
the
most important
facts
come
first
and
less
important facts
appear
in
descending
order.
In about three dozen words, this one sentence answers just about all the primary questions anyone might have about this news event. As the release proceeds, other details—the specific cities, format of the concerts, and so on—might be discussed. The public relations writer attacks the release by answering the relevant questions in descending order of importance—the most relevant first, the less relevant next. In this way, news release writing is less
writing
than it is
selecting
which facts are more important than others. It is the writer’s job to arrange these facts so that the reader understands immediately the significance of the announcement and then learns about the less essential information in the body of the release. This format is known as the upside-down or
inverted
pyramid
, where the most important items are displayed immediately and the facts dwindle in terms of importance as the release approaches its tip.
This wr.
Letterhead Hard copies of news releases are distributed on .docxSHIVA101531
Letterhead: Hard copies of news releases are distributed on organizational letterhead. If you work for a PR firm, a client’s news releases go out on their letterhead, not the PR firm’s. If letterhead is not pre-printed with “NEWS RELEASE,” type that prominently in bold, CAPPED, and left or right justified. Letterhead graphics can take up about the top two inches of the paper.
Within the next two to three inches, provide, in some order:
· All pertinent contact information for you and another person who can speak with reporters about the news release’s subject matter. Include names, titles, office landline and mobile phone numbers, email(s), faxes, etc. It is increasingly popular to include this information again at the very end of the news release as well.
· The release line: Given the non-stop cycle of our media ecosystem, embargoed news releases are largely extinct. In this day and age, it almost goes without saying that as soon as you distribute/publish a news release, journalists, bloggers, et al. will consider it immediate fodder. Nevertheless, always default to established journalistic traditions, so type “FOR IMMEDIATE RELEASE” in this space.
· The date of the release’s distribution. This may be different from the date of the action or news of your news release. That information can be dealt with in the release copy.
You’re probably about one-third to halfway down that first page (the practical effect being that the hard copy of your news release will spill over onto a second page) now. The next element is the:
Headline: This is the title of your news release. It should be:
· concise (eight to 10 words),
· specific,
· written in the active present tense, and
· intriguing enough to entice the reader to read into the copy.
It should be formatted in bold, FULLY CAPITALIZED, and center justified. It may also have a slightly larger (e.g., 14-point) font. There is no underlining in AP style, so refrain from doing so in your headline.
Subheads: This is an optional (but increasingly popular) second headline that amplifies the main headline with more details. It usually Initial Capped, italicized, and centered, in the normal 12-point typeface.
Dateline: This is the first part of the first line of your first paragraph – the lead or lede -- of your news release. It provides the location of the action described in the release, or where the release is originating from (e.g., the headquarters city of your organization).[endnoteRef:1] [1: Historically, the date was included in the dateline because news took so long to travel from the sender or the place of action to the receiver. Some organizations will still include the date in the dateline; others will place the date in the contact information area between the organizational letterhead graphic and the headline. I recommend the latter.]
Follow the AP Stylebook formatting: Typically the city is in ALL CAPS, the state abbreviated using Initial Caps. Be aware, however, that the AP’ ...
This presentation was put together by CommsConsult for the African Economic Research Consortium (AERC) biannual research workshop on Policy Engagement held in Mombasa, Kenya, November 2010.
Hack the Press: How to do PR for StartupsTheFamily
Harness the power of PR and learn how to deal with the press. A presentation by Oussama Ammar, cofounder at TheFamily.
See the whole post: http://bit.ly/1mGEzwo
http://www.koudetat.co/
Surname 1Smarthinking Tutor Response FormYour tutor has writ.docxmabelf3
Surname 1
Smarthinking Tutor Response Form
Your tutor has written overview comments about your essay in the form below. Your tutor has also embedded comments [in bold and in brackets] within your essay. Thank you for choosing Smarthinking to help you improve your writing!
Hello, Natalie! I am Dana B., and I look forward to working with you on this Essay Center Review to improve your writing today. Let's get started!
*Writing Strength:
First, you have a separate body paragraph for each supporting reason for your argument about online journalism. This writing strategy prevents your readers from being overwhelmed and helps in making a more unified and coherent paper. Nice work!
*Natalie 11148009, you requested help with Content Development:
I noticed that some of your body paragraphs lack effective closing sentences. For example, your second body paragraph ends with this statement:
Also, the introduction of Yahoo and AOL portals and their news aggregators led to the introduction of new agencies like the associated press which distributed the digitally suited information for dissemination beyond the limit which the clients could access in the past (Hermida & Alfred 317).
This sentence is not an effective way to end your paragraph because this is a supporting detail. As a result, your readers are not reminded of the key point of the paragraph, and your paragraph is not unified. Ideally, a powerful paragraph ends with one or more closing sentences that wrap up the details, reiterate the paragraph’s main idea, provide a new perspective on the main idea, and/or further support your main claim/thesis. If applicable, closing sentences can also relate the paragraph to the next one. Consider these questions:
· What main idea related to online journalism is discussed in this paragraph? Based on the details in this paragraph, what can be said about the influence of online journalism on the public consumption of news?
Answer these questions in one or more sentences in your own words. Make sure your other paragraphs have effective closing sentences as well. For more information and examples of how to develop strong body paragraphs, you may visit this link: Powerful Body Paragraphs.
*Natalie 11148009, you requested help with Organization:
Your conclusion introduces new and specific information. For example, you wrote the following:
For instance, people who have been working for long hours will always want to get what they want quickly.
This is new and specific information because you do not yet discuss the lifestyles of people body paragraphs and it’s also an example. This information can benefit from being in your body paragraphs. As a result, it may affect the coherence of your paper. Ideally, a conclusion aims to wrap up the major points already discussed in the body, reiterate the significance of the topic, and give a generalization of the topic. What are the major supporting points for your argument about online journalism? Why is this topic impo.
Press release template word - guidelines on putting together a press release including a press release template in word. http://www.prcoach.co.uk/pr-tips-and-resources/press-release-template/
This is an article that can be used as a press release. - This article is about a news release from a company who wants to share the information with other sites on the internet. - The company is called Expand Your Reach and they are an online marketing company. - The company has expanded their reach and shares news releases with the top sites on the internet.
1. bdnaerospace.com
UNDERSTANDING THE NEWS RELEASE
Everything You Need to Know
Most companies would happily pay a king’s ransom for good
publicity. In crisis situations, when survival may be at stake, the
price of a fair hearing, not to mention favorable news coverage,
can be far higher than payment for a mere monarch.
Surprisingly, a basic tool for gaining positive publicity in
good times and bad is the humble news release.
Press releases, invented in the late 1800s when the only news media
were in print, presented apparently conventional news stories that
offered the viewpoints of the organizations that distributed them.
Despite early press skepticism, editors and reporters
quickly accepted releases for what they remain today: a free
news and information source that media can use as they
wish, including facts, quotes and other information, usually
heavily edited, in their stories to add content and color.
The traditional format, a couple of pages with double-spaced text
using wire service spelling and punctuation standards, provided
editors adequate space for editing the text on paper and helped
typesetters follow the flow of individual pages while setting
up copy for print. Many organizations now also send releases
to key stakeholder audiences such as employees, suppliers,
government agencies and investors. Nearly all companies
and organizations feature releases on their web sites.
FORM AND FUNCTION
There’s more to a well-crafted news release
than just format and content. Releases
that generate consistent responses involve
knowledge, skill and serious, critical
thinking, elements of the same strategic
planning shaping successful organizational
plans for reaching vital goals and objectives.
Veteran PR practitioners, teachers and
scholars, including Larry Litwin of New
Jersey’s Rowan University, New York
consultant Jim Lukaszewski, the late
writer and journalist Phillip Ault and many
others have written extensively about news
releases. Drawing from their work, let’s
go through the elements, one by one.
First, some nomenclature; it’s now a news
release, not a press release. Today’s
media are more varied and complex than
newspapers and magazines that rely on
printing presses. Electronic and digital
media have dominated news markets for
years, with more information and larger
audiences than those in print. Calling
CNN or an internet blog the “press” is
inaccurate, and may insult the people
who decide what news to distribute
through these networks each day. Also,
release distribution today is almost always
electronic. Even print media use digital
systems for communication, writing,
layout and printing. While this makes
formatting requirements less rigid, it’s still
important to meet editors’ expectations.
PUBLICITY PITCH
Next, before lots of people see your news
release, you must persuade a small group
of people to read it. Before you actually
prepare a release, you can pitch the idea
with a couple of editors, but be sure you’re
well prepared. News and copy editors are
the first and most critical audience for any
news release, and they must decide to use
your story idea. A bad pitch can be ruinous.
For more advice, check out the Bad Pitch
Blog at badpitch.blogspot.com. If your idea
is well received, the release also needs
to capture editor interest, so content and
writing style are critical. Also, releases
almost never get into print as written.
Editors cut them down, in some cases
selecting just a few pertinent sentences to
incorporate into an article or column. Still, a
few sentences are better than none at all.
FROM THE TOP
A word about timing, if you’re promoting
a meeting or event, distribute the release
ahead of time, but make sure you tell
recipients when to publish it. This is
important to control information for
scheduling or competitive purposes. If
there is no reason to delay, indicate “For
Immediate Release.” If delay is needed,
most editors are cooperative and will hold
information as long as other competing
news outlets don’t have permission to
Understanding the News Release bdnaerospace.com
2. bdnaerospace.com
print stories early. A typical instruction
is “Hold for Release Until, Monday,
Sept. 29, 2014, at 1:00 p.m., EST.”
Because releases are created news
stories, it’s important and useful to
include a headline. Make sure the headline
encapsulates the release’s purpose in
just a few words. Headline writing is
not as easy as it looks. A great headline
will draw the reader into an article.
After the headline comes the dateline,
usually containing the location and date
of an event. Datelines traditionally show
a city in capital letters. Some states or
country names stand alone, consult the
Associated Press (AP) Stylebook for details.
TEXT IS NEXT
Nothing will turn off an editor more quickly
than a great headline followed by poorly
prepared copy. Since first impressions are
long-lasting, the release’s lead sentence
is critical. Make it direct, to the point and
feature the most important and interesting
aspects of the story. For example, “Boeing’s
new aircraft and innovative technologies
attracted thousands of customers, partners,
government officials and media attending
the Paris Air Show.” That sums it up.
Look again at the lead just quoted. It is a
single declarative sentence in active voice
with 20 words. The words contain just
two or three syllables. Avoid passive voice
as much as possible, and use transitive
verbs that convey action from subject to
object. Invariably, good lead and more
generally good release writing relies on
simple declarative sentences that get the
point across quickly without taxing the
reader’s patience or brain power. Mike
Gething, a long-time editor and writer for
IHS Jane’s, the aerospace and defense
publisher, says, “Put the most important
information in the first paragraph, expanding
on factual details in subsequent ones.” A
good way to check the flow of a release is
to read it out loud to yourself or someone
else. Does it make sense? Does it sound
natural and conversational? If so, the
writing probably meets the test. Short
sentences also make for short paragraphs.
Believe it or not, numerous paragraph
breaks make a page easier to read.
Avoid using marketing superlatives.
Adjectives like “new and improved,” “best
ever,” “the greatest” and “amazing” are
hackneyed, and most people don’t believe
them anyway. “Excessive marketing
language only creates more work for editors,
who may be tempted to eliminate your core
message while they’re trimming out the
fluff,” says Elan Head, special projects editor
for MHM Publishing. Don’t try to fill the lead
with every important fact. It is OK to address
who, what when, where and why in a couple
of paragraphs. Amy Butler, senior Pentagon
editor at Aviation Week, emphases this
point and adds, “The why you care bit is
important; otherwise, we may not care!”
A good approach to writing copy is the
inverted pyramid, a method that flows
from general to specific, making broad
statements first, then boring down to
individual facts that support more general
points. Editors like this structure because
they can cut copy easily if space constraints
apply without affecting the accuracy
and validity of material they use from
the release. Gething explains: “Craft the
release so that a journalist or editor can
cut sentences from the bottom upwards,
without losing anything from the story.”
Deal exclusively with facts. Make sure
you can back up every factual assertion
in a release. Unsupported conjecture can
damage credibility and is a sure formula
for losing coverage if it’s discovered. Also,
if there’s a local angle for the home town
media, use it. Significant local coverage
often will generate further interest from
regional or even national news outlets.
VOICES OF AUTHORITY
Releases usually contain quotations from
organization leaders or people pertinent to
the story. Editorial comment and opinions
fit best within quotation marks. People are
entitled to voice opinions, promote their
products and services to customers and
simplify complex issues with analogies and
examples. Quotations should be read out
loud to ensure they sound natural. Simple,
conversational language makes people
seem friendly and approachable. Attribute
quotes to people appropriate to the story
in the release. It’s not necessary to quote
the CEO if he or she has nothing to do
with the release topic. Finally, make the
quote substantive. Vacuous comments
that don’t add to the substance of the
release take up space. Many times,
release writers make up quotes. That’s
fine, but be sure to clear these comments
with the people quoted. Most folks will
readily approve well-written quotations.
THE STYLE FILE
Clear, concise writing also can be elegant
and help to define an organization’s
reputation, especially among the
media. Most editors prefer to use the
AP Stylebook as a guide for grammar,
spelling, abbreviations, punctuation and
sentence construction. The AP Stylebook
has been the bible for newspaper and
magazine writers for decades and it
differs in many important respects
from other standard formats such as
the Chicago Manual of Style. BDN has
developed a complete guide for applying
AP Style to Aerospace and Defense
writing. See the PR Toolkit for details.
SHOW AND TELL
A picture is worth a thousand words,
and including an appropriate photo with
a release can really help. Once again,
Gething offers good advice. “If enclosing
or attaching an image, offer a high-
resolution (300 dots per inch) version or a
web site link to download the photo with
a fully-detailed caption. Remember, not
every journalist is a subject-matter expert,
so a full explanation is very helpful.”
FORMAT FOUNDATION
Although format is not as important now
that releases use digital systems and
can more easily be edited, there are still
many factors that reflect on organizational
professionalism. Double-spaced text is
easier to read than single-spaced text.
Pages with more white space are more
inviting than densely packed pages. Avoid
eye strain with large typefaces. Type
styles are a matter of choice, often based
on personal taste. Editors will probably
change them anyway. In addition, avoid
“widows and orphans,” lines from partial
paragraphs that jump from page to page.
Ending paragraphs at page breaks makes
bdnaerospace.com Understanding the News Release
3. bdnaerospace.com
reading and editing much easier. If the
release is longer than one page, let the
reader know by centering “(MORE)” at the
bottom of the page. Number pages in the
release with sequential Arabic numerals
at the top left or right of each page. Some
releases place an abbreviated headline in
the page header along with page numbers.
On the release’s last page, indicate the
end with “###” or the more old fashioned
typesetter’s indicator “-30-.” The maximum
release length should be no more than
three pages. Two pages are even better,
and the absolute best is a single page
Use a brief, standard paragraph at the
release’s end to describe the issuing
organization. Known as “boilerplate,”
this paragraph usually contains three
or four simple declarative sentences.
Finally, if contact information is not
included in the release’s masthead, be
sure to include the name, office and cell
phone numbers, email address and, if
available, web site for each individual
designated as a contact. Typically, a phrase
such as, “For More Information, Contact:”
identifies contacts for each release topic.
TRUST BUT VERIFY
PR professionals can research, write,
review, edit and distribute releases
directly or through distribution services.
At the same time, organization leaders
should never delegate full responsibility
for news release management without
a final check. Releases can have an
enormous impact on an organization’s
reputation with stakeholders. If releases
contribute to positive images among
important support groups, it is clear they
also can affect successful achievement
of organizational goals and objectives, a
critical issue for long-term growth and
success. Accuracy is paramount.
ABOUT BDN AEROSPACE MARKETING
As the world’s premier aerospace marketing
agency, BDN works with clients to brand and
market their products and services.
Understanding the News Release bdnaerospace.com