The document provides guidance on writing feature stories and op-eds for public relations purposes. It discusses the basics of features, how to plan and pitch features, different types of features including case studies and personality profiles. The document also covers how to write an effective feature lead and headline, and compares the format and purpose of op-eds to letters to the editor.
The newspaper is the voice of the community. The editorials are the voice of the newspaper. This voice can inform readers, stimulate thinking, mold opinion and occasionally move people to action
Writing an editorial to be worthy of print space, the editorial needs to tell the reader something that would not be discussed in a straight news story. However, the editorial must be researched carefully and just as thoroughly as a news story.
Resume and Cover Letter Workshop - October 2013James Park
This is a presentation that I have prepared for the Korean Commerce Student Association of University of British Columbia, located in Vancouver, BC, Canada. I was the presenter for two career development workshops - Resumes and Cover Letter, and LinkedIn.
The newspaper is the voice of the community. The editorials are the voice of the newspaper. This voice can inform readers, stimulate thinking, mold opinion and occasionally move people to action
Writing an editorial to be worthy of print space, the editorial needs to tell the reader something that would not be discussed in a straight news story. However, the editorial must be researched carefully and just as thoroughly as a news story.
Resume and Cover Letter Workshop - October 2013James Park
This is a presentation that I have prepared for the Korean Commerce Student Association of University of British Columbia, located in Vancouver, BC, Canada. I was the presenter for two career development workshops - Resumes and Cover Letter, and LinkedIn.
Seeking funding for your research project and don't know where to start? Here is a good place. Get introduced to the several funding sources available on campus at UNM and learn helpful strategies to getting your research project funded. This is a presentation developed through the Graduate Resource Center at the University of New Mexico.
Local Enterprise Office Louth "Communications Tools for SMEs" Karen Devine
A presentation made by Karen Devine of WhiteLight Consulting to the Louth Enterprise Week 2014 on the subject of "Communications Tools for SMEs" with a special emphasis on media relations.
Working at a digital agency, it’s easy to get bewitched by beautiful web design, and let quality writing go out the window. Here are a few tips to help anyone from designers to copywriters to better write for the web
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
3. Basics
• Provide additional background
• Generate human interest
• Create understanding in an imaginative way
• Considered “soft” news, not as time sensitive
• They provide more information, a behind-the-
scenes perspective, and generate publicity
• Visuals usually accompany feature releases
4. Let’s Plan Features
• You can pitch features differently.
– Distribute a general feature to several media
outlets
– Write an exclusive feature
– Pitch the idea and help a journalist write it
– Post the feature on your Web site
5. Seven Types of Features
• Case study
– Third-party party endorsement
– Think bloggers
• Application story
– How to use a product or service in a new, innovative
way
• Research study
– Surveys or polls that examine things such as lifestyles
• Backgrounder
– Where is there a problem, and how can your product
or service solve it?
6. Seven Types of Features
• Personality profile
• Historical piece
• Milestones allow reflection on an
organization’s history
7. Writing a Feature
• Headline
– Still thinks about keywords
• Lead
– You don’t need a summary lead, but think about keywords.
– Feature leads pique readers’ interest
• Body
– Features are longer than straight news releases
– They’re meant to be read from beginning to end
– They include quotes, illustrations, stats, description
• Summary
– Call back to the beginning.
8. Let’s write a feature lead
and headline
• The GlousterLivestock Show and Rodeo, a
tradition for 75 years, will begin on March 5
and run through March 12.
9. Let’s write a feature lead
and headline
• The Florida Grapefruit Growers Association
has announced that this year’s crop is larger
than last year’s, and greater availability will
mean lower prices for the consumer.
11. SIX DIFFERENCES WITH AN OP ED
• Allow PR to reach opinion leaders
• Op-ed authors are perceived asthoughts
experts
• Op-eds are exclusives
OP-eds are controlled media.
This is rare in media relations and publicity
12. SIX DIFFERENCES WITH AN OP ED
• These can talk about policy.
• These can promote events more blatantly.
• You’re worried the reporter will screw the
story up.
OP-eds are controlled media.
This is rare in media relations and publicity
13. OP ED FORMAT
• 750 words max for an op ed.
• You need to have one main idea.
– Hit it early, and don’t veer off course.
• Short powerful sentences.
• You need facts to verify your claims.
14. OP ED FORMAT
• Don’t say, “I think.” State it.
– I thinks this is a bad idea.
– This is a bad idea.
• Don’t send out op eds in bulk.
• Do call an editor to see if a paper takes them.
15. LETTER TO THE EDITOR DIFFERENCES
• They are shorter (200-500 words)
• You react to news and should state what
sparked the letter.
• State the theme of your letter after saying
why you are writing
• A letter to the editor is a counter punch. An
Op ed can be an attacking punch.
16. OP ED
A GOOD WAY TO FORMAT
What is the problem?
What is your opinion on the problem?
What is your supporting information?
What is the solution?
Why should the reader care?
18. OD ED
ROOM TO BE BETTER
• Hit harder.
• Short, choppy sentences.
– This is wrong.
– We can do better.
• A letter to the editor should be a slap in the
face and call to action.
19. OP ED
ROOM TO BE BETTER
• In terms of subject matter, think beyond your
organization.
– We are worried about rising energy and food
prices.
– Buying local saves money.
– It protects jobs.
– Our client helps in both areas.
• You can’t do this if you don’t follow current
events.
21. Let’s Talk Media Advisories.
• They tell assignment editors about upcoming
news events,opportunities or local angles
• When you can’t send a personalized pitch
letter, you send these instead.
• When you host a press conference or
event, you send these.
• When or have special availability, you send
these.
22. Formatting
• These are one page
– These are almost always for immediate release.
– Contact Information
– Headline
– Brief paragraph with who, what, where, when
– Logistics
• Where can I park?
• Where do I go when I get there?
23. In Class Assignment
• Identify two examples of an op ed you like.
• Identify two examples of feature writing you
like.
• Email me a short memo explaining why you
picked the articles you picked.