Slide show on how to write a press release

1. [Every press release should begin with
your company letterhead.

2. FOR IMMEDIATE RELEASE
[ If the media can print your news now, use the words,
”FOR IMMEDIATE RELEASE”.
If you’re looking to release your news on or after a specific date,
you can use the phrase, “FOR RELEASE ON” and then include
your date.

3. FOR IMMEDIATE RELEASE
PRESS RELEASE HEADLINE
Make it bold. Make it catchy. And just like the rest of
your press release, make sure it’s newsworthy and
relevant. Make it at least two font sizes larger than the
main body of your release.

4. FOR IMMEDIATE RELEASE
PRESS RELEASE HEADLINE
Subheadline (when needed)
You don’t always need a subheadline for your press
release. But if you do want a subhead, use a smaller font
size than your headline.

5. FOR IMMEDIATE RELEASE
PRESS RELEASE HEADLINE
Subheadline (when needed)
City, State, Date ---- The body of your press release
begins with location and date. The date you use is the
actual date of your release. The city may be omitted if it
will be confusing.

6. FOR IMMEDIATE RELEASE
PRESS RELEASE HEADLINE
Subheadline (when needed)
City, State, Date ---- The first paragraph of the body of your press
release should answer the questions who, what, when, where
and why.
When possible, also answer the question how.
Do not use more than 30 – 50 words for your first paragraph. U

7. FOR IMMEDIATE RELEASE
PRESS RELEASE HEADLINE
Subheadline (when needed)
Your press release can be broken into many paragraphs but do keep it down to one
page.
The first paragraph should sum up the press release, and you can add some
additional content in the next paragraph(s).
Deal with actual facts, events, plans etc. Try to provide maximum use of concrete
facts: This is news!U

8. FOR IMMEDIATE RELEASE
PRESS RELEASE HEADLINE
City, State, Date ----
Subheadline (when needed)
BODY
The last paragraph of your press release contains a standard line of
company and/or contact information.

9. FOR IMMEDIATE RELEASE
City, State, Date ----
PRESS RELEASE HEADLINE
Subheadline (when needed)
BODY
###
End your press release with three pound signs (###)
centered. This is standard for any press release. It also shows a
journalist this is the end page and they’re not missing any part
of your press release. It may look like you’re over-tweeting, but
you’re not. This is how it’s done.

10. FOR IMMEDIATE RELEASE
PRESS RELEASE HEADLINE
Subheadline (when needed)
City, State, Date ---- …………………………………………...
……………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………
………………………………………………………
###