URL OF VIDEO OF THIS PRESENTATION: https://vimeo.com/77981830
(please note that this is not a professional production but an informal video recorded for student and should be viewed as such)
This lecture is intended for 3rd year students about to write a literature review or a dissertation. It is intended to remind them about the various ways that they can use quotations and the role they take in academic writing.
Hello feature writers! This powerpoint presentation will give us an overview about feature writing. Included also here are the topics that you may use in creating your own feature article.
URL OF VIDEO OF THIS PRESENTATION: https://vimeo.com/77981830
(please note that this is not a professional production but an informal video recorded for student and should be viewed as such)
This lecture is intended for 3rd year students about to write a literature review or a dissertation. It is intended to remind them about the various ways that they can use quotations and the role they take in academic writing.
Hello feature writers! This powerpoint presentation will give us an overview about feature writing. Included also here are the topics that you may use in creating your own feature article.
How to Write an Effective Press ReleaseSusan McMahon
A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need.
Press releases can be a great, affordable way to get the word out about your local or small business. If you know how to write a press release yourself that are many free distribution tools now a days that allow you to make this form of marketing virtually free. The key is to be able to catch the eye of someone that will write a story about your company. Learn what you should include in your press release, where you can distribute it and how this can help market your small or local business.
MKT100 (Presented by StudentCourse DateRemember to us.docxannandleola
MKT100
(
Presented by:
Student
Course
Date
Remember to use apa
) (
Marketing Plan
Company name
)
Marketing Plan
The marketing plan is a tool used to develop and present a company’s marketing strategy. At minimum, the plan should contain descriptive information on the company, its products or services, target customer, marketing research, advertisement, promotions, and a list of actions items that is supported with a strategy plan for execution.
Directions: Create a fictional start-up company that serves the U.S. market with a product or service.Company Overview
Owner(s):
Company Name:
Product Name:
Location:
History (yrs.):
Section 1: Executive Summary
Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission. This could be written using multiple sentences, but no longer than a single paragraph.
Fayee Designs is Startup Company that can into existence in January 2014. The company deals with the production of design wear for children, women and men. It also specializes in the provision of wedding arrangement services at a highly competitive price. A group of three designers, James Brown, Jack Daniels and Jeff Walters, started the company. The three founders met while in college pursuing major in fashion technology. The business purpose of Fayee design is to make profit while providing high-quality services to its customers. Fayee Designs is on a mission to be among the top players in the fashion industry.
The company provides services in wedding planning. It also offers wedding designs for couples who want to use the same designer to make clothes for the entire wedding. It makes designer wear for children, women and men. It has a trademark that is characterized by a black and sketch of the family that seems to embrace fashion.
t description
Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
You can also include a picture of the product in this section for visual aid.
{This section does not require any references or citations}
Section 2: targeting customers
Consider who your customers are and identify your market segment. Analyze the business customers / clients you wish to target. Your analysis should include, but not be limited to, their demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile (e.g., interests, routine, habits, etc.), profession (e.g., income, occupation, education), geographic location (e.g., country, region, city, rural, urban, climate) and their precise wants and needs as they relate to the products and / or services you offer.
Demographic profile
[Describe your demographic profile.]
Psychographic profile
[Describe your psychographic profile.]
PROFESSION
[Describe your profession.]
geographic LOCATION
[Describe your geographic location.]
...
A complete guide for social media SOP - Divay JainDivay Jain
A standard operating procedure (SOP) offers detailed, written instructions on how to perform a routine business activity and explain the process being described. An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast.
Learn how to grow your Facebook Group membership organically, proper onboarding for new members, and various methods of engaging with your members.
This SOP will teach you how to create and make improvements to your Twitter profile so you’ll increase the chances of appearing in search results and get more followers.
67C H A P T E R 5Conveying the Basics of Your Busines.docxalinainglis
67
C H A P T E R 5
Conveying the Basics of Your Business
Before you can discuss the more complex aspects of your business and the
meatier sections of your business plan, such as marketing strategy or new
technology, you must first inform the reader of the basic details of your busi-
ness. The object of this section is to convey information such as your legal
status, ownership, products or services, company mission, and milestones
achieved to date.
The Company Description may be relatively simple to complete, espe-
cially if you have been in business for some time. However, the simplicity
may be deceptive, particularly if yours is a new company. Many of these
basic issues require a lot of thought and planning. For instance, you may
find yourself spending a great deal of time trying to choose a business name
or deciding on which legal form your company should take.
If yours is a start-up company, you may feel you don’t have the infor-
mation to complete each category. As an example, you may not yet have
rented an office or legally incorporated. In that case, write down what you
intend to do. You might include information about your current situation
as well. Thus, you might say, “Rocket Science Technology will be head-
quartered in Austin, Texas, with a manufacturing facility in Luckenbach,
Texas. Currently, the company’s address is 1234 Bruce Springsteen Street,
San Antonio, TX 78216.”
The most challenging aspect of the Company Description section is
likely to be developing a “Mission Statement,” which concisely describes
the goals, objectives, and underlying principles of your company. A Mission
Statement enables you and readers of your business plan to get a better
Company Description
The reason most businesses fail is that they
don’t understand the business they are in.
067-082_SBP5_Ch05_FINAL.indd 67 7/25/10 3:39 PM
s u C C e s s f u l B u s i n e s s p l a n s E C R E T s & s T R AT E g i E s68
picture of where you intend to go with your business, and it helps you more
clearly articulate exactly what business you are in.
The following topics should be addressed in the Company Description
section of your business plan.
Company name
In many cases, the name of your company or corporation is not the same as
the name(s) you use when doing business with the public. You may actually
have a number of different “names” associated with your business, including:
n Your own name
n The legal corporate or company name
n A “dba”(“doing business as”)
n Brand name(s)
n Model name(s)
n Subsidiary company name(s)
n Domain name(s)
The number and types of names you need depend on the kind of busi-
ness you are in, how you interact with the public, whether you are incorpo-
rated, what kinds of and how many products/services you have, and your
own personal taste.
For instance, a company might list its legal name as AAA, Incorporated,
doing business as Arnie’s Diner, operating the .
Writing A Press Release For Promoting Your Buisness.pdfprnewswireservice1
Are you looking to promote your business with a press release? Writing a press release can be a great way to get free publicity for your business. But how do you write a press release that will actually get noticed? In this post, we'll share some tips on how to write a press release that will grab attention and get results. So if you're ready to get started, read on!
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
Press Release Template
1. Press Release Template
Purpose
Press Releases are the cornerstone of any publicity program. They need to be written well,
with solid and precise information. The purpose of this tool is to help you write an
effective press release that captures the key messages, establishes credibility, and above all
is relevant and interesting to the reader. If you require information on the fundamental
guidelines to spelling, grammar, punctuation and Press Release usage, we strongly
encourage that you review the Associated Press Style Book.
Structure
Contact Information
In the upper-left corner of the press release, include the name, telephone number, and e-
mail address of the media contact person within your company.
For Immediate Release
In the upper-left corner, below the contact information, add in the line: For Immediate
Release
Press Release Title/ Headline
Provide a catchy headline that tells the whole story and will earn the attention of a
reporter who has to wade through hundreds of press releases each day. Keep the headline
brief and ensure it communicates that your release contains news or information
appropriate to your target readership.
2. Dateline
LOCATION (Add in the location from where you are sending the release, or where the
campaign is taking place)
DATE (Add in the date of the press release launch)
Example: Los Angeles, December 15, 2012 – ABC Company announced today…
Lead & Body
Tip: To ensure that the important information stands out clearly, press releases are written
in inverted-pyramid form. The “Lead” is the first sentence of first paragraph and should
summarize the entire press release while the remainder of the first paragraph should be
used to amplify the lead. Each subsequent paragraph will contain less-important
information but should add more detail & color to the release. Remember: news releases
are written in a form that helps reporters spot the vital information.
Example:
Location, Date – [Enter Your Company Name], [Enter Positioning Statement],
announced today that [Enter Client Name] has deployed your solution. Provide
additional information regarding their business challenges, and how your solution
was selected to resolve those challenges. Remember: Do not be too “salesy” this will
turn off reporters. The purpose of the lead paragraph is to present the essential
facts that make your story newsworthy. This is not a positioning statement
(Positioning statements belong in promotional materials). Again, this section (the
lead) will contain the most important material: who, when, where, why, what, and
how.
“Insert a quote from the customer that demonstrates your understanding of their
needs, the expertise of your staff, and the solid delivery of your solution,” says
Demand Metric Research Analyst, Jesse Hopps. “Ensure you provide the client’s
3. name and title to add more credibility and make it ‘real-world.’ Have them
specifically state what business benefits they derived as a result of working with your
organization and implementing your solution. Note: The quote should not repeat
the information that was used in the lead. The quote should add to the material, it
should have substance, facts and should be interesting.”
Provide a brief description of how this client is one of the ‘20,000’ companies of all
sizes, industries, and geographies that comprise your client base as of [enter date].
Provide a recap of the features and benefits of your solution in a bulleted list that
can easily be scanned by those who do not want to read the entire article.
You may choose to provide some more background information about your client,
your company and the industry.
About [Enter Client Name]
This is commonly referred to as the boilerplate. Insert client’s company description.
The description should be about one paragraph, and it should include the
company's name, when it was founded and by whom, and the general business of
the company. Awards and accomplishments can be included. The last sentence of
the "About" section should direct the reader to the company's Web site and media
contact for more information.
About [Enter Your Name]
This is commonly referred to as the boilerplate. Insert your company description. The
description should be about a paragraph, and it should include the company's name, when
it was founded and by whom, and the general business of the company. Awards and
accomplishments can be included. The last sentence of the "About" section should direct
the reader to the company's Web site and media contact for more information.
4. Additional Press Release Writing Tips
Press releases should be no more than two pages. If the press release is longer than one
page, each page should end with a completed paragraph, and “MORE” typed three times
across the bottom of the page. The last page of the press release should end with the
numerals “-30-“or “###” typed across the bottom.
-30-