This document discusses the transition to intranet 2.0 in organizations, highlighting its importance for improved employee communication, engagement, and productivity. Case studies, particularly from IBM and Sabre, illustrate the positive impact of these tools on employee satisfaction and cost savings. The document emphasizes the necessity of planning, leadership support, and continuous evaluation in successfully implementing and maintaining an effective intranet 2.0 strategy.

1. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Toby Ward, Prescient Digital Media New Dimensions in the Era of Web 2.0 (Intranet 2.0)‏

2. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Agenda Defining 2.0 Hype or Reality? Evidence Case Study Examples Importance of Planning Recommendations

3. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution + Toby Ward CEO, Chief Blogger, Prescient Digital Media Internet & intranet management consultants We build highly effective websites & intranets Clients include:

5. Think about… Becoming an employer of choice Staying an employer of choice

6. Employee benefits: 2-way street “ The solution to the employee benefits's problem lies in a knowledge-centric business model that allows both service providers and employees to meet halfway.” - Ravi Kalakota, Marcia Robinson, e-Business 2.0

7. Typical Communications Environment Communications inconsistently delivered and/or seen as not relevant Senior management not communicating clear strategic vision Line managers have strong team relationships, but unclear what – or how – to communicate Increasingly global, matrixed teams require communications support

8. Communications Impact Lack of shared vision & ways to “ connect the dots“ hinders companies’ ability to compete

9. IBM invests in the intranet

10. Proving intranet value: IBM 80% IBM employees visit w3 at least once per day Productivity savings estimate of $80.6 million 68% view the intranet as crucial to their jobs Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on w3

11. Intranet or Frankenstein’s Monster? Bolted together from various sources It lacks a brain and has taken on a life of its own People run screaming when told to use it People run screaming when told to use it It frightens its creator

12. What / How Employees Want To …. Line managers are preferred 1 st source of information “ Informal sources” (colleagues, rumor) on par with meetings, e-mail and intranet Corporate magazines & senior management next Source: Ipsos Reid Understand/support organization's goals Know how role contributes to company achieving its Have fulfilling role Feel included in the organization Motivated to do my best Proud to be part of the organization Source: Ipsos Reid Company goals Company financials Company news Products and services Competition Industry trends & news Employee recognition, rewards & benefits How to help company reach its goal s Source: Hewitt RECEIVE ENGAGE KNOW

13. The water cooler 'grows' 2.0 brings structure to “informal sources” Expands the water cooler to expose others across traditional boundaries Brings order & a means for 'finding' sources & experts based on context (content)‏

14. Finding information 30% of information workers’ time is spent finding information At a cost of $18K each year per employee in lost productivity Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)‏ Source: Center for Media Research

15. Untapped Expertise 67% believe there are colleagues who can help them do their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek or share knowledge 38% don’t get asked for their help & information Source: Harris Interactive and Tact Knowledge Systems

16. Web 2.0 (thanks to Shel Holtz)‏ Conversation-enabled publishing platforms Blogs, podcasts, Technorati Social networks Facebook, LinkedIn, MySpace Social bookmarking Delic.io.us, Digg, StumbleUpon Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea Presence networks (micro-blogging)‏ Twitter, YouAre Content sharing sites YouTube, Flickr, ePinions.com Virtual networking platforms Second Life, There.com

17. Intranet 1.0 -> Intranet 2.0 Corporate news -> Submit news Executives speech -> Executive blog Taxonomy -> Folksonomy Quick poll -> Discussion forums Annual broadcast -> Regular podcast CMS -> Wikis Directories (A-Z) -> Tagging Sticky content -> RSS

18. Engagement Employee engagement delivers Improved morale Higher collaboration Organization loyalty Faith in management Improved productivity Higher recruitment & retetion

19. Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group)‏ Companies using Web 2.0 tools achieved 18% increase in engagement (Aberdeen Group)‏ Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)‏ Cisco attributes $millions in savings to their wikis (Cisco)‏

20. Intranet 2.0 Tools

21. Wiki use (47%)‏ Enterprise deployment 17% Limited use 30% Not yet… have plans 16% Not yet… considering 28% No plans 10%

22. Forrester Enterprise 2.0 TechRadar

23. Barriers Executive support

26. Best Buy: BlueShirtNation (BSN)‏ Encouraged employees to participate in a video contest that promoted their 401k plans BSN helped increase the number of employees signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10 th increase in employee engagement will increase single store sales $100k

27. Wiki-based intranet: Placemaking

29. BT: 800,000+ wiki pages

32. Rapid adoption 65% of employees join in first three months More than 90% participation rate after 1 yr Frequent use 60% of questions answered within 1 hr of posting Each question posted receives an avg of 9 answers Faster speed-to-market People find information faster New-hires ramp up faster Growing cost savings US$500,000 hard cost savings in yr 1 Social Networking Results

33. Perspective 1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner)‏

34. S T R I C T L Y C O N F I D E N T I A L Intranet Methodology

35. Planning for Intranet 2.0 An intranet is a process, not an event Confirm the need and value Know how to measure within your business It’s NOT “Shoot, ready, aim” Start with a metrics-driven plan Support with strategy and governance Ongoing maintenance You can’t miss what you can’t measure Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

36. 9 Recommendations Leadership – Senior management must set the tone Plan - Planning is an essential requisite for success Benchmark - Understand the ingredients of a good blog, wiki Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes Governance – every tool needs an owner and a policy

37. 9 Recommendations Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs Refresh – keep your content and tools relevant and fresh Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike Measure - Document the link between social media & the business & develop & track KPIs

38. Pilot suggestion Wiki: Create a wiki for organization & industry acronyms and jargon

39. Your homework Are you an employer of choice? Many organizations have or are planning to adopt 2.0 tools – are you behind the compeititon?

40. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Reading IntranetBlog.com Intranet 2.0: Social Media Becomes Mainstream www.PrescientDigital.com Learning CMSWatch.com Consulting Help The Intranet 2.0 Plan www.PrescientDigital.com

41. www.PrescientDigital.com www.PrescientDigital.com

42. Toby Ward, President, Prescient Digital Media [email_address] www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/TobyWard www.Twitter.com/Intranet2 www.Facebook.com (search “Intranet Global Forum”) ‏ 416.986.2226