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Enterprise 2.0
Boosting Employee Productivity with Social Media
Gerardo A. Dada
Sr. Director, Product Marketing




                 Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 1
Workplace trends

The Evolving Information Worker
•    Aging populations worldwide are retiring and
    taking key unstructured corporate knowledge
    with them
      • In the US alone, every 10 years 20 million
         experienced workers will leave the workforce




                                  Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 2
The New Generation in the Workplace

As baby boomers retire, 18-24 year olds
are entering the workplace.
The younger generation has different
expectations and different behaviors
regarding how they learn, interact with
people and how they find and consume
information.




                          Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 3
On-boarding – Time to Productivity
•   U.S. businesses spend approximately
    4.3 billion dollars per year on employee
    orientation activities..
•   US average is 45 days to productivity.
    For positions that require higher skills
    ramp-up can be as high as 9 months.
•   Aberdeen surveyed 740 organizations:
    socialization must be a primary
    component of on-boarding




                                Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 4
The problem with Web 1.0 Intranets




       Your Intranet is the key tool to foster information flow
        and collaboration, yet 59 % of employees don’t use
        intranets because they are too difficult or they can’t
                   find the information they need.




                         Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 5
Social Media is Everywhere
facebook                      User Generated Content
           Web 2.0     gadgets
                                                   Communities
      wikis     Enterprise 2.0
                                               blogs      ratings
 Social Networking




                     Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 6
Can Web 2.0 technology help?

 ―Corporate intranets had become irrelevant
 and useless.
 In an attempt to depart from boring phone
 directories and web-pages that only IT could
 update, we saw an uptick in the corporate
 adoption of web-based social software such
 as wikis, blogs and social networking
 profiles, all brought in to make intranets
 better by empowering employees to
 contribute user generated content‖
                 – CIO magazine, Oct 2008




                               Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 7
Solution: Humanize the workplace with Enterprise 2.0 tools


Imagine a tool that
integrates
information, applications, to
ols, and resources into a
single experience where
everything is categorized
based on topic, role and
intent.




                        Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 8
Why Enterprise 2.0?
•   Build communities, enable participation, and encourage online interaction to
    accelerate business, increase loyalty, give employees a voice, and speed
    innovation.
•   Savvy employees use social media tools to enhance their knowledge
    management, create collaborative environments within the firewall and to build
    powerful knowledge hubs


              Enterprise 1.0                                                Enterprise 2.0

• Intranet as a file archive                                 • Intranet as Knowledge Hub
• Information shared mostly around projects or               • Naturally forming communities across
  teams                                                        organizational boundaries
• Little or no re-use of information                         • Sharing, rating, commenting
• Hard to find information                                   • Information is tagged and rated, easy to find
• People connected with Information                          • People connected with people




                                       Confidential For Internal Use Only              © 2009 CONFIDENTIAL & PROPRIETARY 9
Solution: Present global and local processes, tools, and resources
together
 Knowledge retention –
  Information sharing

 Expertise location –
  beyond formal titles

 New employee on-
  boarding, ramp-up

 Millennial-Boomers –
  different needs and goals

 Social eLearning –
  sharing informal videos




                              Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 10
The Enterprise 2.0 Organization
   Wikis to capture knowledge and
    Blogs to streamline project
    management




                                Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 11
The Enterprise 2.0 Organization
   Wikis to capture knowledge and
    Blogs to streamline project
    management
   Ratings, comments and tags for
    intranet content




                                Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 12
The Enterprise 2.0 Organization
   Wikis to capture knowledge and
    Blogs to streamline project
    management
   Ratings, comments and tags for
    intranet content
   Internal Communities




                                Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 13
The Enterprise 2.0 Organization
   Wikis to capture knowledge and
    Blogs to streamline project
    management
   Ratings, comments and tags for
    intranet content
   Internal Communities
   Rich employee profiles –




                                Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 14
The Enterprise 2.0 Organization
   Wikis to capture knowledge and
    Blogs to streamline project
    management
   Ratings, comments and tags for
    intranet content
   Internal Communities
   Rich employee profiles –
   Employee home page




                                Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 15
The Enterprise 2.0 Organization
   Wikis to capture knowledge and
    Blogs to streamline project
    management
   Ratings, comments and tags for
    intranet content                      Top Ideas




   Internal Communities
   Rich employee profiles –
   Employee home page
   Idea management




                                Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 16
The Enterprise 2.0 Organization
   Wikis to capture knowledge and
    Blogs to streamline project
    management
   Ratings, comments and tags for
    intranet content
   Internal Communities
   Rich employee profiles –
   Employee home page
   Idea management
   Video posting capabilities




                                 Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 17
The Enterprise 2.0 Organization
   Wikis to capture knowledge and
    Blogs to streamline project
    management
   Ratings, comments and tags for
    intranet content
   Internal Communities
   Rich employee profiles –
   Employee home page
   Idea management
   Video posting capabilities
   Social Search powered by
    recommendations




                                 Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 18
Case Study: Cohn and Wolfe
Cohn & Wolfe wanted a system through which employees could share
ideas, collaborate on account work, brainstorm and develop new business. The
agency needed something that was appealing, useful and easy to use for all.

Among the key functions of Cohn & Wolfe’s portal:
 • Anyone can create a profile, blog, wiki or discussion forum
 • Staffers can bookmark, tag and subscribe to their favorite content
 • Every office has its own community and homepage
 • Content—including podcasts, articles and blogs—from all over the world




                             Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 19
Case Study: Cohn and Wolfe
Business Goals.



•   The agency’s Web 2.0 tools not only deliver on their original purpose of unity and
    collaboration, but also fuel business productivity.

•   Employees from around the world can instantly access discussion forums, activity feeds
    and articles that nurture existing work and help foster new opportunities and business
    development.

•   Cohn & Wolfe staff can quickly and easily reach out to one another for strategic
    planning and idea sharing, with the ability to see who has the knowledge or experience best
    suited to a client or prospect




                                     Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 20
Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 21
Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 22
tags




       Network activity




                          Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 23
Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 24
Benefits

• Lowering center of gravity for decision making in the organization by
  empowering employees with information
• Natural communities form optimizing the capture and flow of
  knowledge across geographies and business groups
• Improved communications, collaboration and goal alignment
• Easier to find the right and the best resources based on tags, rating
  and comments
• Community-enriched enterprise content
• Increased engagement from younger generation
• Increased retention
• Faster ramp-up for new employees and employees in new positions


                           Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 25
Finding the Right Solution
Enterprise 2.0 meets Governance
• Enforce security and permissions – access policies, rules
   – ―Recent Activity‖ information that is surfaced also takes into account
     security and user permissions; also filters information based on the
     makeup of your personal ―network‖
• Help enforce compliance
   – Retention policies
• Provide powerful search capabilities
   – Findability is key
• Designed as an extensible framework for integration into existing
  systems and has been architected to meet future needs




                           Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 26
Retention Policies
                                                      Features
                                                      Define and apply retention
                                                        policies for all Collaboration
                                                        objects
                                                          • Directly on objects
                                                          • Directly on containers
                                                          • Indirectly on custom types

                                                      Define execution time
                                                          • Based on Creation Date
                                                          • Based on Modification Date
                                                          • Based on Custom Attributes

                                                      Define retention action
                                                          • Delete the object
                                                          • Start a workflow for the object


                                                      Benefits
                                                      Make sure only valuable content is
                                                        kept in your server or
                                                        automatically reviewed

                 Confidential For Internal Use Only                 © 2009 CONFIDENTIAL & PROPRIETARY 27
Auditing Policies
                                                         Benefits
                                                           Protect your
                                                          most secure
                                                          documents
                                                          from undesired
                                                          accesses




                    Confidential For Internal Use Only      © 2009 CONFIDENTIAL & PROPRIETARY 28
Synchronization with Directory Servers
                                                      Benefits
                                                      Dramatically
                                                        improves the
                                                        management of
                                                        access policies
                                                        in Vignette
                                                        Collaboration




                 Confidential For Internal Use Only               © 2009 CONFIDENTIAL & PROPRIETARY 29
Why Vignette?
We are an innovative and
global thought leader
     Launched more than a dozen new products in 2008
     Future-proof solutions that are powerful and flexible
      enough to meet the needs of tomorrow
     The world’s greatest brands trust their business on
      Vignette’s solutions
     Significant experience in inside the firewall
      knowledge management and collaboration solutions
     Recognized by top industry analyst as a leading
      vendor of collaboration and portal technology
     Providing Social Media solutions for
      intranet, extranet and internet




                                 Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 30
Our Journey to Deliver an Enterprise 2.0 Experience

                        Enterprise                   Recommendations,            Social
     Enterprise
                    Collaboration, Con                Video and Mash-       networking, Idea
    Collaboration
                     tent & Blogging                        ups             mgt & Rich Profile

   2002               2005                                2008                   2009




Our journey to deliver an e2.0 experience




                             Confidential For Internal Use Only         © 2009 CONFIDENTIAL & PROPRIETARY 31
Vignette Web Experience Platform

                                  Experience Optimization


                               Rich Media and Video Solutions

          Web Content                           Social                              Intranet
          Management                            Media                               Solutions


Deliver dynamic web              Build communities, enable              Optimize knowledge
experiences that engage your     participation and encourage            management, expertise
audiences with rich content      online interaction with                location and enterprise social
and multi-media across           comments, ratings, tags, blog          media with portal and
any medium.                      s, wikis, forums ,video and            collaboration technologies.
                                 recommendations.




                                   Confidential For Internal Use Only          © 2009 CONFIDENTIAL & PROPRIETARY 32
For more information
http://www.vignette.com/us/Solutions/Intranet

Cohn & Wolfe Case Study
http://www.vignette.com/us/Customers/Services

Enterprise Social Media Roadmap White Paper
http://www.vignette.com/smroadmap

Contact Vignette directly
    Twitter @vignettecorp
      E-mail usinfo@vignette.com
      Phone: +1(512) 741-4300 or (888) 608-9900




                               Confidential For Internal Use Only   © 2009 CONFIDENTIAL & PROPRIETARY 33

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Enterprise 2.0: Boosting Employee Productivity With Social Media

  • 1. Enterprise 2.0 Boosting Employee Productivity with Social Media Gerardo A. Dada Sr. Director, Product Marketing Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 1
  • 2. Workplace trends The Evolving Information Worker • Aging populations worldwide are retiring and taking key unstructured corporate knowledge with them • In the US alone, every 10 years 20 million experienced workers will leave the workforce Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 2
  • 3. The New Generation in the Workplace As baby boomers retire, 18-24 year olds are entering the workplace. The younger generation has different expectations and different behaviors regarding how they learn, interact with people and how they find and consume information. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 3
  • 4. On-boarding – Time to Productivity • U.S. businesses spend approximately 4.3 billion dollars per year on employee orientation activities.. • US average is 45 days to productivity. For positions that require higher skills ramp-up can be as high as 9 months. • Aberdeen surveyed 740 organizations: socialization must be a primary component of on-boarding Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 4
  • 5. The problem with Web 1.0 Intranets Your Intranet is the key tool to foster information flow and collaboration, yet 59 % of employees don’t use intranets because they are too difficult or they can’t find the information they need. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 5
  • 6. Social Media is Everywhere facebook User Generated Content Web 2.0 gadgets Communities wikis Enterprise 2.0 blogs ratings Social Networking Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 6
  • 7. Can Web 2.0 technology help? ―Corporate intranets had become irrelevant and useless. In an attempt to depart from boring phone directories and web-pages that only IT could update, we saw an uptick in the corporate adoption of web-based social software such as wikis, blogs and social networking profiles, all brought in to make intranets better by empowering employees to contribute user generated content‖ – CIO magazine, Oct 2008 Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 7
  • 8. Solution: Humanize the workplace with Enterprise 2.0 tools Imagine a tool that integrates information, applications, to ols, and resources into a single experience where everything is categorized based on topic, role and intent. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 8
  • 9. Why Enterprise 2.0? • Build communities, enable participation, and encourage online interaction to accelerate business, increase loyalty, give employees a voice, and speed innovation. • Savvy employees use social media tools to enhance their knowledge management, create collaborative environments within the firewall and to build powerful knowledge hubs Enterprise 1.0 Enterprise 2.0 • Intranet as a file archive • Intranet as Knowledge Hub • Information shared mostly around projects or • Naturally forming communities across teams organizational boundaries • Little or no re-use of information • Sharing, rating, commenting • Hard to find information • Information is tagged and rated, easy to find • People connected with Information • People connected with people Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 9
  • 10. Solution: Present global and local processes, tools, and resources together  Knowledge retention – Information sharing  Expertise location – beyond formal titles  New employee on- boarding, ramp-up  Millennial-Boomers – different needs and goals  Social eLearning – sharing informal videos Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 10
  • 11. The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 11
  • 12. The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 12
  • 13. The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 13
  • 14. The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities  Rich employee profiles – Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 14
  • 15. The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities  Rich employee profiles –  Employee home page Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 15
  • 16. The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content Top Ideas  Internal Communities  Rich employee profiles –  Employee home page  Idea management Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 16
  • 17. The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities  Rich employee profiles –  Employee home page  Idea management  Video posting capabilities Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 17
  • 18. The Enterprise 2.0 Organization  Wikis to capture knowledge and Blogs to streamline project management  Ratings, comments and tags for intranet content  Internal Communities  Rich employee profiles –  Employee home page  Idea management  Video posting capabilities  Social Search powered by recommendations Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 18
  • 19. Case Study: Cohn and Wolfe Cohn & Wolfe wanted a system through which employees could share ideas, collaborate on account work, brainstorm and develop new business. The agency needed something that was appealing, useful and easy to use for all. Among the key functions of Cohn & Wolfe’s portal: • Anyone can create a profile, blog, wiki or discussion forum • Staffers can bookmark, tag and subscribe to their favorite content • Every office has its own community and homepage • Content—including podcasts, articles and blogs—from all over the world Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 19
  • 20. Case Study: Cohn and Wolfe Business Goals. • The agency’s Web 2.0 tools not only deliver on their original purpose of unity and collaboration, but also fuel business productivity. • Employees from around the world can instantly access discussion forums, activity feeds and articles that nurture existing work and help foster new opportunities and business development. • Cohn & Wolfe staff can quickly and easily reach out to one another for strategic planning and idea sharing, with the ability to see who has the knowledge or experience best suited to a client or prospect Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 20
  • 21. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 21
  • 22. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 22
  • 23. tags Network activity Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 23
  • 24. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 24
  • 25. Benefits • Lowering center of gravity for decision making in the organization by empowering employees with information • Natural communities form optimizing the capture and flow of knowledge across geographies and business groups • Improved communications, collaboration and goal alignment • Easier to find the right and the best resources based on tags, rating and comments • Community-enriched enterprise content • Increased engagement from younger generation • Increased retention • Faster ramp-up for new employees and employees in new positions Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 25
  • 26. Finding the Right Solution Enterprise 2.0 meets Governance • Enforce security and permissions – access policies, rules – ―Recent Activity‖ information that is surfaced also takes into account security and user permissions; also filters information based on the makeup of your personal ―network‖ • Help enforce compliance – Retention policies • Provide powerful search capabilities – Findability is key • Designed as an extensible framework for integration into existing systems and has been architected to meet future needs Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 26
  • 27. Retention Policies Features Define and apply retention policies for all Collaboration objects • Directly on objects • Directly on containers • Indirectly on custom types Define execution time • Based on Creation Date • Based on Modification Date • Based on Custom Attributes Define retention action • Delete the object • Start a workflow for the object Benefits Make sure only valuable content is kept in your server or automatically reviewed Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 27
  • 28. Auditing Policies Benefits Protect your most secure documents from undesired accesses Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 28
  • 29. Synchronization with Directory Servers Benefits Dramatically improves the management of access policies in Vignette Collaboration Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 29
  • 30. Why Vignette? We are an innovative and global thought leader  Launched more than a dozen new products in 2008  Future-proof solutions that are powerful and flexible enough to meet the needs of tomorrow  The world’s greatest brands trust their business on Vignette’s solutions  Significant experience in inside the firewall knowledge management and collaboration solutions  Recognized by top industry analyst as a leading vendor of collaboration and portal technology  Providing Social Media solutions for intranet, extranet and internet Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 30
  • 31. Our Journey to Deliver an Enterprise 2.0 Experience Enterprise Recommendations, Social Enterprise Collaboration, Con Video and Mash- networking, Idea Collaboration tent & Blogging ups mgt & Rich Profile 2002 2005 2008 2009 Our journey to deliver an e2.0 experience Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 31
  • 32. Vignette Web Experience Platform Experience Optimization Rich Media and Video Solutions Web Content Social Intranet Management Media Solutions Deliver dynamic web Build communities, enable Optimize knowledge experiences that engage your participation and encourage management, expertise audiences with rich content online interaction with location and enterprise social and multi-media across comments, ratings, tags, blog media with portal and any medium. s, wikis, forums ,video and collaboration technologies. recommendations. Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 32
  • 33. For more information http://www.vignette.com/us/Solutions/Intranet Cohn & Wolfe Case Study http://www.vignette.com/us/Customers/Services Enterprise Social Media Roadmap White Paper http://www.vignette.com/smroadmap Contact Vignette directly  Twitter @vignettecorp  E-mail usinfo@vignette.com  Phone: +1(512) 741-4300 or (888) 608-9900 Confidential For Internal Use Only © 2009 CONFIDENTIAL & PROPRIETARY 33