Raona - How to implement an effective social media strategy - isc_2012
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We all know the standard features that come with SharePoint 2010 but having the right functionalities doesn’t always mean to have the right strategy. In this session we will show you some examples that have been successful across several projects; including some customizations, twitter integration or new concepts that help adoption like “gamification”. Come to join us and let’s get social with SharePoint!
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Raona - How to implement an effective social media strategy - isc_2012
- 1. HOW TO IMPLEMENT AN EFFECTIVE SOCIAL MEDIA STRATEGY Sami Malik Business Development Manager sami.malik@raona.com
- 3. RAONA
- 4. RAONA
- 5. RAONA WHAT’S NEXT SOLUTIONS 2012 Social intranet, workflows, web portals, mobility, governance, user experience
- 6. SOCIAL INTRANET BRINGING MINDS A New Concept of Intranet TOGETHER Discover the Power of Social Media Inside Your Business
- 7. PROCESS AUTOMATION WORKFLOWS Competitive advantage through Process Optimisation and Integration
- 8. BRINGING CORPORATE APPLICATIONS CLOSER TO YOU TOUCH MOBILITY Corporate Intranet and Social Media in your hands - on the go (Metro Windows 8)
- 9. GOVERNANCE SHAREPOINT HARMONISED People, Process, Information and Technology: Business and IT working together In Sync
- 10. USER THE USER AT THE CENTRE EXPERIENCE Every solution designed with multiple user’s input
- 11. WEB PORTALS NEXT GENERATION WEB PORTALS Corporate Web as part of the Digital Marketing Strategy
- 12. HOW TO IMPLEMENT AN EFFECTIVE SOCIAL MEDIA STRATEGY Pablo Peris @pabloperis pablo.peris@raona.com
- 13. WHAT WE USUALLY EXPECT FROM A PRESENTATION WITH SOCIAL IN THE TITLE? Gartner and MySite tour Statistics Forrester quotes
- 14. WHAT ARE WE GOING TO EXPLAIN? 1. Lessons learnt while implementing “Social Intranets” 2. Two case studies 3. A live demo
- 15. WHAT DO WE MEAN BY “SOCIAL INTRANET”?
- 16. WHY DO WE NEED A SOCIAL INTRANET? C-level: Community Manager: Human Resources: Communicate Find Content Engage with employees
- 17. INTERNAL SURVEY 80% use Facebook for personal purposes No Facebook integration 58% use twitter everyday Twitter integration 99% of employees have LinkedIn profiles Using LinkedIn groups
- 18. INTERNAL SURVEY 87% want more technical docs “Gamification” for content creation 63% want to be informed about proposals CRM integration and document rating 71% find Lync the most productive tool Lync everywhere
- 19. DO A PROPER ASSESSMENT Empathy: The more you listen, the better you can respond to specific needs User-centric: Solve real problems users are facing every day Ubiquity: Go wherever your users are
- 20. HOW DO WE IMPLEMENT A SOCIAL INTRANET? SHAREPOINT OOB
- 21. HOW DO WE IMPLEMENT A SOCIAL INTRANET? SHAREPOINT + 3RD PARTY TOOLS
- 22. HOW DO WE IMPLEMENT A SOCIAL INTRANET? NO SHAREPOINT BASED SOLUTIONS
- 23. CASE STUDY: ESADE Client: Esade Business School Before: The Intranet: Lotus Notes with several custom applications The Social Network: Called Nexus, built over Vignette The Notice Board: Based in Moodle
- 24. CASE STUDY: ESADE Goals Reduce email traffic Allow students to create and manage communities Increase visits
- 25. CASE STUDY: ESADE Implementation 100% Based in SharePoint Look&Feel customisation Using MySite Custom webparts : MyHUBs
- 30. CASE STUDY: ESADE RESULTS AFTER 6 MONTHS The use of e-mail has decreased by 25%. More than 45 communities created during the first four months. Visitors per day has increased more than 30%
- 31. HOW EFFECTIVE IS MY SOCIAL INTRANET? Set up achievable goals, for example External Info Internal Info Engagement Area % Tweets /Posts Articles Partners Clients HHRR 5% 60 5 4 26 Finances 5% 60 5 4 26 Solutions 20% 240 20 16 103 IT support 5% 60 5 4 26 Account / Project Manager 20% 240 20 16 103 Engineers 20% 240 20 16 103 Leisure 5% 60 5 4 26 Customer Satisfaction 5% 60 5 4 26 Partners 5% 60 5 4 26 IT news 10% 120 10 8 52 Total 100% 1.200 100 80 515
- 32. HOW EFFECTIVE IS MY SOCIAL INTRANET? THE IMPORTANCE OF MEASURING 1200 tweets /posts during 2012 100 articles +500 people in our LinkedIn groups Increase unique visitors +20% Unique point of information: The Wall
- 33. DEMO
- 34. CONCLUSIONS Don’t change your user habits, reinforce them. Example: If your users are in twitter, go there too. Find your own secret formula for success. Example: Using Lync as the glue that sticks everything together. Don't implement a product, create a strategy. SharePoint + 3rd Party Tools + Customisation.
- 35. Thank you Follow us @raona_uk www.raona.co.uk Questions? Contact us at london@raona.com