This document discusses the implications of Web 2.0 technologies for corporate intranets. It summarizes findings from a study that found growing adoption of blogs, wikis, and employee networking tools on intranets. The document provides examples of companies that have implemented these social media tools on their intranets and offers recommendations for planning a successful intranet 2.0 strategy. Key barriers to adoption include lack of executive support and addressing internal policy concerns.

1. Carmine Porco - Prescient Digital MediaWeb 2.0 Implications for Corporate Intranets

2. Work with clients to plan, deliver & measure successful intranet and Internet sitesWho is this guy?

3. MyWorkspace

4. AgendaAgendaBlogsWikisSocial NetworkingThe Social IntranetPlanning 2.0Q & A

5. What is Social MediaErik Qualman: http://www.youtube.com/watch?v=NhPgUcjGQAw

6. At least one intranet 2.0 toolIntranet 2.0 Global Study 201087%Mashups up 75%Employee networking up 42%

7. Blogs

8. “For companies, resistance to social media is futile. Your competitors are already there.Catch up… or catch you later.” (Business Week, February 19, 2009) Your Competition

9. Blog DeploymentUp 18%Intranet 2.0 Global Study 201053%18% enterprise deployment35% limited deployment8% have no plans

10. http://www.fannysurjana.com

11. ThomsonReuters IntranetCompliments of ThomsonReuters

12. Choose Blogs (subscribe)Compliments of ThomsonReuters

13. ThomsonReutersCompliments of ThomsonReuters

14. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

15. Anyone can blog – Siemen’sMitarbeiter-Weblogs beider Siemens AG, KarsetnEhms, Siemens AG / Corporate Technology, 2007-09-28 http://www.slideshare.net/kpehms/employee-blogging-siemens

16. Find blogs by tag, search or alphaMitarbeiter-Weblogs beider Siemens AG, KarsetnEhms, Siemens AG / Corporate Technology, 2007-09-28 http://www.slideshare.net/kpehms/employee-blogging-siemens

18. IBMStrictly Confidential © 2009 Prescient Digital Media Not For Distribution

19. Wikis

20. Wiki deploymentIntranet 2.0 Global Study 2010Up 4%49%17% enterprise deployment34% limited deployment11% have no plans

21. Strictly Confidential © 2010 ThoughtFarmer Not For Distribution

22. Strictly Confidential © 2010 ThoughtFarmer Not For Distribution

23. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

24. Employee Networking

25. Employee networking Intranet 2.0 Global Study 2010Up 42%27%13% enterprise deployment14% limited deployment19% have no plans

26. EA People – My ProfileBert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA

27. EA People – My ProfileBert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA

28. EA People – My ProfileBert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA

31. Deloitte (Microsoft SharePoint)Source: “D Street Story”, Intranet Insider

32. The Social Intranet

33. The Social IntranetAn intranet that features multiple social media tools for most or all employees Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home pageWoven into most aspects of content consumption

34. http://sharepointdazzle.blogspot.com/

35. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

36. Planning for Intranet 2.0

37. Replacement and ReassessmentIntranet 2.0 Global Study 201057%27% in 6 months30% in 6 months to 1 year12% in 1 to 3 years30% have no plans

38. Overall satisfaction Intranet 2.0 Global Study 2010, Preliminary Data39%18% rate tools as poor / very poor35% executive satisfaction

39. Barriers to entryIntranet 2.0 Global Study 2010, Preliminary Data32% Lack of a business case31% cite executive support 26% addressing internal policy concerns

40. Planning for Intranet 2.0An intranet is a process, not an eventKnow how to measure within your businessStart with a metrics-driven planSupport with strategy and governanceYou can’t miss what you can’t measure

41. Strictly Confidential © 2009 Prescient Digital Media Not For DistributionIntranet MethodologyS T R I C T L Y C O N F I D E N T I A L41

42. 9 RecommendationsLeadership– Senior management must set the tonePlan– Planning is an essential requisite for successBenchmark– Understand the ingredients of a good blog, wiki Engage– gather input and feedback from employees early in the planning process; act quickly on necessary changesGovernance– every tool needs an owner and a policy

43. 9 RecommendationsTechnology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs Refresh – keep your content and tools relevant and freshMonitor – Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike Measure – Document the link between social media & the business & develop & track KPIs

44. www.PrescientDigital.com

45. How to get the report

46. Q & A

47. 47Carmine PorcoGeneral Manager & V.P.Prescient Digital Mediacporco@prescientdigital.comwww.PrescientDigital.comwww. IntranetBlog.comwww.Twitter.com/carmineporcowww.Communexions.com