The document discusses several topics related to enterprise 2.0 including: 1) Social media and networks have passed a tipping point in usage and are dominated by Facebook which has demographic facts in Austria. 2) There is a paradigm shift away from hierarchies towards networks for participation and motivation. 3) Key aspects of enterprise 2.0 include half to a quarter of businesses using it, benefits like innovation and collaboration, and applications in operations, business units, and customer service.

1. Enterprise 2 . 0 © Tom Purves Peter Parycek Donau-Universität Krems

2. 5 IT -Trends 1) Virtualization Cloud Computing Cloud Storage Client Virtualization 2) Workplace Client Mobile Connectivity User Interface Innovation 3) Data, Information & Knowledge Unified Communication Semantic Web Social Media & Networks 4) Security 5) Sourcing Cf. Bruno Messmer, Swisscom IT Services AG

3. 1) Social Media & Networks © Tom Purves

4. http://theconversationprism.com /

5. Enhancer # 1 Internet & Social Media Increased Use & Network Effect

6. 01/10/10 Enhancer # 2 T oo ls

7. Enhancer # 3 Net Generation

8. http://www.personalizemedia.com/the-count /

9. Social Media & Networks have passed the tipping point! http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic

10. World domination of Facebook http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png

11. Facebook demographic facts (Austria)

12. Online social networks, Mar 19th 2008, from The Economist print edition

13. 2) Paradigma Shift © Tom Purves

14. New Paradigm … Nobody owns it Everybody uses it Anybody can improve it

15. Hierarchy vs. Network

16. vs

17. vs

18. vs

19. Motivation for participation … to be up to date social status image altruism fun  01/10/10 Source: The Contribution Revolution: Letting Volunteers Build Your Business, H BR 10/08

20. 3) Enterprise 2 . 0 © Tom Purves

21. Key Data Points ¼  ½ of all businesses use E2.0 Tens of Millions of worker use social media in business context Grassroot is the leading source of E2.0 Reports of ROI from 1% to 40%

22. Potential Benefits of E2.0 Fostering Innovation Information Discovery Maintaining Knowledge Productivity Fostering Collaboration Expertise Location More Transparency Modern Workplace http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032

23. E2.0 Technical Overview http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg

24. Strategic Applications Operations / IT / Back Office Line of Business Customer Service Sales Marketing Product Development Online Community Enterprise 2.0 Crowd Sourcing Crowd Sourcing Cloud API, SaaS Mashups http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223

25. Enterprise 2.0 Landscape http://www.zdnet.com/blog/hinchcliffe/

27. What to consider … Product Availability Tools & Operational Issues Technical Factors Business Domains and Silos Current Collaboration Atmosphere Cultural Factors Job Functions & Roles Access to technology Functional Factors Source: Joey Bernal

28. Phase 1: Communicate Wiki Blog Forum Employees Customers Partners Source: Joey Bernal

29. Phase 2: Collaborate Network Discovery Information Sharing Expert Location Employees Customers Partners Communities Source: Joey Bernal

30. Phase 3: Innovate Reviews Crowdsourcing User Generated Content Employees Customers Partners Communities Support Activities Source: Joey Bernal Feedback & Ideas Tagging

31. Implementation Framework Source: Ross Dawson

32. External Guidelines Be yourself, speak in the first person Respect copyrights & faire use laws Be respectful Don‘t let it interfere with your work Add value, be honest Protect confidential & proprietary information Practice personal responsibility Source: Joey Bernal

33. 4) Enterprise 2 . 0 : Cases © Tom Purves

34. IBM 2.0 ;-) Jams : virtual business-meetings & innovation-groups via Online-Chat (including extern participants) Virtual open-plan office : 320.000 persons connected Fringe social network tool : internal Xing Instant Messaging : integrated in web 2.0 tools Internal Blogs : over 3500 active blogs Wikis : discussion forum & document creation Bookmark Sharing : Dogear Tagging : early identification of trends & of employees’ expertise Social Net Analytics : who with whom what … Allowing „controllable“ chaos

35. Video-training B2B : Employees equipped with camcorders Employees creating short videos Videos instead of internal trainings Internal use & external at customers Source: Service 2.0, H BR 09/2010

36. Community portal: B2B Extranet : closed social network, forums, valuable sales information via video & blogs, ... Goals : sharing knowledge & best practices new ways to help customers (save hours of research) Results : fewer calls to Customer Service & IT Help Desk feedback & ideas about (technology) projects in early stages  reducing development time & cost Source: Service 2.0, H BR 09/2010

37. Community portal: B2C 70,000 ideas have been submitted Ideas in use: Free coffee for Gold Card members on their birthday Starbucks VIP card Splash sticks Buy coffee beans & get a free cup of coffee

38. Collaboration (Models) 01/10/10 Gary P. Pisano, Roberto Verganti : Which Kind of Collaboration Is Right for You? HBR 12/08

39. Source: Mark Fidelmann & Mike Puterbaugh http://www.mindtouch.com/

40. Innovation community (B2C) 01/10/10 one single customer has saved Dell $ 1 million in support costs in 1 year: 10,000 fixes  viewed 2.5 million times 9,000 ideas contributed to Dell Ideastorm 120 ideas put into practice

41. Innovation community (B2C) CSR + Innovation + Participation

42. R&D Innovation mall 01/10/10 200.000 scientists Matchmaking system links experts to unsolved R&D problems Boeing, Novartis, Procter & Gamble, …

43. Collaboration Goldcorp Challenge: 2000: $ 575.000 price money Surprising teams: students, advisors, mathematicians, military, … 110 destinations: 50% not known before ! 80% new destinations = 8 million ounces of gold $10.000 in 1999, which today is $125.000 Source: Wikinomics

45. Dr. Peter Parycek, MSc Center for E-Government, Danube University Krems [email_address] +43 2732 893-2312 http://www.donau-uni.ac.at/egov http://digitalgovernment.wordpress.com/ http://linkedin.com/parycek http://www.slideshare.net/parycek http://twitter.com/parycek 01/10/10

46. References : Books & Articles: The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, 2008 Wikinomics, Don Tapscott, D. Williams, 2007 The Tipping Point: How Little Things Can Make A Big Difference, Malcolm Gladwell, 2001 Linked: The New Science of Networks, Albert-Laszlo Barabasi, 2001 The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yochai Benkler, 2007 Here Comes Everybody: The Power of Organizing Without Organizations, Clay Shirky, 2008 Which Kind of Collaboration Is Right for You? Gary P. Pisano, Roberto Verganti, HBR 12/08 Swarm Creativity: Competitive Advantage Through Collaborative Innovation Networks, Peter A. Gloor, 2006 Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, Jeff Howe, 2008 Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World, Matthew Fraser, Soumitra Dutta, 2008 Implementing Enterprise 2.0: A Practical Guide To Creating Business Value Inside Organizations With Web Technologies, Ross Dawson, 2009. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, Andrew McAfee, 2010 Groundswell: Winning in a World Transformed by Social Technologies, Charlene Li, Josh Bernoff, 2008 Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization, Joey Bernal, 2009 Blogs: Dion Hinchcliffe‘s Web 2.0 Blog: http://web2.socialcomputingmagazine.com/ Longtail Blog: http://www.thelongtail.com/ Wikinomics Blog: http://www.wikinomics.com/blog/ http://www.best-practice-business.de/blog/ Examples: http://www.innocentive.com/ http://www.ideastorm.com/

47. Recommendation s Enterprise 2.0

48. Recommendations Social Media & Networks