This document summarizes a presentation by Laurence Hart on integrating social media into business processes. Some key points: - Hart discussed how social media can increase collaboration and knowledge sharing but that only a small percentage of organizations have fully integrated it. - Survey results found that while many see benefits to social, managers and compliance departments have concerns about governance and a lack of records management. - Mobile access was viewed as important by half of respondents but many were unsure how it ties to social media plans. - The presentation concluded with a discussion of how enterprises can better integrate social networks and workflows using tools like Tibbr's social graph platform.

1. Presented November 28, 2012
Social in the Flow –
Transforming Processes and
Sharing Knowledge
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2. About AIIM
AIIM is the Global Community of
Information Professionals
We provide the education, research,
and certification that
information professionals need
to manage and share
information assets in an era of
mobile, social, cloud, and big data.
Learn more about AIIM at
www.aiim.org
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3. About AIIM
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www.aiim.org/videos
With more than 100
Research/Industry watch snapshots on all things
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benefits
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4. Secure Your Success
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Demonstrate your ability to address
and manage today’s information challenges
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5. Follow AIIM on
Bryant Duhon – @bduhon
#aiim Jesse Wilkins – @jessewilkins
#aiimwebinar Nick Inglis – @nickinglis
Dave Jones – @instinctivedave
#aiim13
Doug Miles – @dougmiles00
AIIM Community – @aiimcmty Theresa Resek – @tmresek
AIIM Info – @aiiminfo Beth Mayhew – @bethmayhew
John Mancini – @jmancini77
#ecm
Atle Skjekkeland – @skjekkeland
Laurence Hart – @piewords #bigdata
Peggy Winton – @pwwinton #aiim13
Betsy Fanning – @bfanning
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6. Thank You to the Underwriters of
this Event
TIBBR – www.tibbr.com
IronMountain – www.ironmountain.com
Provides information storage and management services that help lower the costs, risks
and inefficiencies of managing physical and digital data. Records Management, Data
Backup and Recovery, Document Imaging and Information Destruction.
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7. AIIM Presents:
Social in the Flow –
Transforming Processes and Sharing Knowledge
Host: Theresa Resek – Director, AIIM Webinars
Laurence Hart – CIO, AIIM
Ryan Harmon – VP WW Sales & Alliances, Tibbr
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8. Introducing our Featured Speaker
Laurence Hart
CIO
AIIM
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9. What is Social?
The goal of Social is
Communication
Social helps to remove
serendipity from the equation
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10. Intellipedia
[We] are seasoned enough to
know this isn’t just a piece of
software – this could change
the way we’re doing business
- Intelligence Analyst
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11. Who Did We Talk To?
383 Participants
57% from the United States
25% from Europe
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12. Benefits of Social
Increased Collaboration and
Knowledge Sharing are seen
as the biggest benefits of
integrating social into
processes
32% looked to Social to
Improve Customer
Satisfaction
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13. Social Integration Support
Managers favor integrating
social into process by 2:1
CFOs oppose social 8:1
Records Managers and
Compliance Departments
oppose social 4:1
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14. Integration is Lacking
64% of organizations are
using Social but have no
integration to their business
processes
21% are beginning to
integrate social into some
processes
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15. Integration Variation
0% 10% 20% 30% 40% 50%
Do not use
Only just starting to use
Using but not integrated to business processes
Some processes integrated
Integrated into many business processes
Business to Business (B2B) Business to Consumer (B2C)
Government to Citizen (G2C) Government to Business (G2B)
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16. The Governance Question
76% of organizations are not
recording any social content
as records
35% feel that social content
should always be stored
Only 6% have an automated
approach
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17. Mobile Connectivity
50% view Mobile as either
valuable or important
24% don’t know how mobile
ties into plans for social
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18. Remember
 Foundation of collaboration required
 Integrate into your process to achieve maximum benefit
 Governance is critical, integration makes it easier
More Questions?
Reach out to me on Twitter: @piewords
Check-out AIIM’s Social Media Governance Course
http://www.aiim.org/Training/Certificate-Courses/Social-Media/Overview
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19. Introducing our Sponsor
Ryan Harmon
VP WW Sales & Alliances
Tibbr
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20. Ryan Harmon
VP of Sales, tibbr

21. Social Networking Rewired
Communication & Sharing
In Our Personal Lives
© Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.

22. © Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.

23. © Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.

24. Social Networking
within the Enterprise
MUST be Different
© Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.

25. Who knows Whom?
Who knows What?
What is Where?

26. PEOPLE AS AN API
SOCIAL
GRAPH

27. Consumer Enterprise
You follow friends You follow people, processes,
Information & applications

28. Consumer Enterprise
You listen to music You listen for changes in a PO
or pricing document

29. Consumer Enterprise
You share a laugh and send a smile You act on a status update

30. EXPERTISE LOCATION

31. IDEA GENERATION

32. EMPLOYEE ONBOARDING

33. Enterprise Social Graph
People
Dept
Files
Applications
Subjects

34. Contact Us
Ryan Harmon
rharmon@tibco.com
650.846.5714

35. Questions?
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36. AIIM Resources
For the full research discussed
today, download the new
Industry Watch
Social In the Flow
www.aiim.org/research
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37. Survey
This survey will open in a new window.
(or click here)
Tell us how we did today,
and offer suggestions for topics of future events.
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38. Upcoming Webinars
November 29th
Business Process Management and Case Management Systems –
Are They Really Different?
December 5th
Information Security for the Modern Enterprise
Register Today at
www.aiim.org/webinars
View our library of Webinars OnDemand
www.aiim.org/WebinarsOnDemand
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