The document discusses implementing an Intranet 2.0 system within an organization. It recommends starting with a metrics-driven planning process to select appropriate social media tools like blogs and wikis. It also stresses the importance of leadership support, governance policies, ongoing maintenance, and measuring business impacts.

1. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Toby Ward, Prescient Digital Media Intranet 2.0 ‏

2. Prescient Digital Media We build highly effective websites & intranets Aligning business with the web & intranet Strictly Confidential © 2019 Prescient Digital Media Not For Distribution

3. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Agenda Blogs Wikis Social Networking Planning 2.0 Recommendations

4. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Blogs

5. Your competition “ For companies, resistance to social media is futile. Your competitors are already there. Catch up… or catch you later.” (Business Week, February 19, 2009) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

6. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution + Blog deployment Up 10% 15% enterprise deployment 35% limited deployment 7% have no plans Intranet 2.0 Global Study 2010, Preliminary Data

7. Idea Management - Oce

8. IBM Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

9. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Wikis

10. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution + Wiki deployment Up 5% 15% enterprise deployment 34% limited deployment 10% have no plans Intranet 2.0 Global Study 2010, Preliminary Data

11. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

12. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

13. Employee Networking Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

14. Demand 39% of employees under the age of 25 would consider leaving their job if their company banned tools such as Facebook (Telindus, Social Media Study, 2008) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

15. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution + Employee networking Up 20% 11% enterprise deployment 12% limited deployment 22% have no plans Intranet 2.0 Global Study 2010, Preliminary Data

16. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution +

17. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution +

18. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Rapid adoption 65% of employees join in first three months More than 90% participation rate after 1 yr Frequent use 60% of questions answered within 1 hr of posting Each question posted receives an avg of 9 answers Faster speed-to-market People find information faster New-hires ramp up faster Growing cost savings US$500,000 hard cost savings in yr 1 Social Networking Results

19. Communexions.com For discussion & links to the slides

20. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

21. Planning for Intranet 2.0

22. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution + Overall satisfaction 20% rate tools as poor / very poor Intranet 2.0 Global Study 2010, Preliminary Data

23. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution + Barriers to entry 30% cite executive support 29% addressing internal policy concerns Intranet 2.0 Global Study 2010, Preliminary Data

24. Perspective 1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner) ‏ Strictly Confidential © 2009 Prescient Digital Media Not For Distribution +

25. Planning for Intranet 2.0 An intranet is a process, not an event Confirm the need and value Know how to measure within your business It’s NOT “Shoot, ready, aim” Start with a metrics-driven plan Support with strategy and governance Ongoing maintenance You can’t miss what you can’t measure Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

26. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution S T R I C T L Y C O N F I D E N T I A L Intranet Methodology

27. 9 Recommendations Leadership – Senior management must set the tone Plan - Planning is an essential requisite for success Benchmark - Understand the ingredients of a good blog, wiki Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes Governance – every tool needs an owner and a policy Strictly Confidential © 2009 Prescient Digital Media Not For Distribution +

28. 9 Recommendations Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs Refresh – keep your content and tools relevant and fresh Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike Measure - Document the link between social media & the business & develop & track KPIs Strictly Confidential © 2009 Prescient Digital Media Not For Distribution +

29. www.PrescientDigital.com www.PrescientDigital.com

30. Communexions.com For discussion & links to the slides

31. Toby Ward, President, Prescient Digital Media [email_address] www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/TobyWard www.Twitter.com/Intranet2 www.Facebook.com (search “Intranet Global Forum”) ‏ 416.986.2226 Coming next week: Communexions.com