Understanding The Power of Dynamic Search Ads Cat Birch
In this presentation we look into the advanced ad optimisation strategies and techniques available for brands to take advantage of across multiple ad platforms. Some of the strategies covered include: dynamic search ads, dynamic keyword insertion, ad customers, IF function ads, countdown ads, dynamic remarketing — and much more.
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State of Conversational Marketing 2019 [Free Report]Drift
What does a great customer experience look like today? In a world where we now expect instant responses to our questions, and where we can order just about anything online with a few clicks and have it delivered to our door that same day, how can SaaS and B2B companies up their game in order to meet (and exceed) those new expectations?
At Drift, we decided to team up with our friends at SurveyMonkey Audience to find out.
In our new report, the 2019 State of Conversational Marketing, we explore how and why customer expectations are evolving and highlight key conversational marketing trends and benchmarks that will help your company become more customer-centric (and, in turn, drive more revenue).
To download the full report, go to: https://www.drift.com/state-of-conversational-marketing/
Understanding The Power of Dynamic Search Ads Cat Birch
In this presentation we look into the advanced ad optimisation strategies and techniques available for brands to take advantage of across multiple ad platforms. Some of the strategies covered include: dynamic search ads, dynamic keyword insertion, ad customers, IF function ads, countdown ads, dynamic remarketing — and much more.
5 Prover Customer Acquisition Strategies For B2C StartupsMarketing Masala
When it comes to customer acquisition strategy, most startups struggle with it. Here are 5 proven ways to gain more customers today for your B2C startup.
State of Conversational Marketing 2019 [Free Report]Drift
What does a great customer experience look like today? In a world where we now expect instant responses to our questions, and where we can order just about anything online with a few clicks and have it delivered to our door that same day, how can SaaS and B2B companies up their game in order to meet (and exceed) those new expectations?
At Drift, we decided to team up with our friends at SurveyMonkey Audience to find out.
In our new report, the 2019 State of Conversational Marketing, we explore how and why customer expectations are evolving and highlight key conversational marketing trends and benchmarks that will help your company become more customer-centric (and, in turn, drive more revenue).
To download the full report, go to: https://www.drift.com/state-of-conversational-marketing/
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
Join Kissmetrics and Effin Amazing in this upcoming webinar to learn:
The tool stack that drove record-breaking growth for Effin Amazing's clients
How to integrate your stack for maximum marketing impact and minimum effort
Cool stack use cases including data enrichment, lead scoring, and workflow automation
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Email & Direct Mail Remarketing SolutionsReachDynamics
Identify your anonymous website visitors and follow-up with them through targeted email and direct mail designed to convert. Ideal for e-commerce & lead generation. Learn more at ReachDynamics.com.
Building a Sales Funnel That Sells with WordpressDan Kaufman
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To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Are You Making These Costly Mistakes in PPC Advertising?ProfitInfo.Com
Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!
With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
Join Kissmetrics and Effin Amazing in this upcoming webinar to learn:
The tool stack that drove record-breaking growth for Effin Amazing's clients
How to integrate your stack for maximum marketing impact and minimum effort
Cool stack use cases including data enrichment, lead scoring, and workflow automation
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Email & Direct Mail Remarketing SolutionsReachDynamics
Identify your anonymous website visitors and follow-up with them through targeted email and direct mail designed to convert. Ideal for e-commerce & lead generation. Learn more at ReachDynamics.com.
UK ONLY - Our All In One Marketing System is simple but very powerful. 2 steps - Build A List And Market To The List
Call 07800 501715 for a chat to see if it can help you
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
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Learn about the customer engagement portal and the tips to choose the right one. Go through the feature list and implement all the strategies for business success.
My name is Nathan Holmes, and I am the owner of Flow Catcher Marketing. Whether our clients are looking for a specific marketing strategy for their business, need a proven system and live CRM dashboard to communicate with their leads, or are looking to improve their business's online presence by developing a professional website; our team of 25 experts can create, manage, and maintain the skills necessary to convert online traffic into sales. With constant strategy and competitor research, we make sure every Ad dollar is spent in the right place with a positive ROI. Our company specializes in helping start-up businesses succeed, as well as helping established businesses expand and scale. With our simple onboarding process, each potential client can see exactly what type of system we implement for them, a CRM Live Dashboard, and weekly updates to keep in good communication, along with different options for advertising their business on Google or various Social Media platforms.
Mobile Marketing and Messaging Platform - Product showcase by TTAG Systemsttagnow
Capture the attention you need for a successful marketing campaign with Mobile Marketing and Messaging Platform from TTAG Systems. Immediately engage your customers through text messaging campaigns such us coupons, votes, surveys with no apps or browsing involved.
My name is Nathan Holmes, and I am the owner of Flow Catcher Marketing. Whether our clients are looking for a specific marketing strategy for their business, need a proven system and live CRM dashboard to communicate with their leads, or are looking to improve their business's online presence by developing a professional website; our team of 25 experts can create, manage, and maintain the skills necessary to convert online traffic into sales. With constant strategy and competitor research, we make sure every Ad dollar is spent in the right place with a positive ROI. Our company specializes in helping start-up businesses succeed, as well as helping established businesses expand and scale. With our simple onboarding process, each potential client can see exactly what type of system we implement for them, a CRM Live Dashboard, and weekly updates to keep in good communication, along with different options for advertising their business on Google or various Social Media platforms.
2. We are an ambition inspired company with a strong desire to achieve goals with hard work and determination. We are passionate about
what we do and how we can help small businesses thrive and grow by connecting them to their consumers.
Chris Grosser
3. PerkPanther brings the power of Text Marketing to small and big business alike! We'll help you build your own customer list and market to
them in the most effective ways possible. With new advances in technology, Mobile Marketing is now easy and affordable for businesses of
all sizes. No other form of advertising gets a greater return on investment than Text Marketing!
Reach your customers anytime, anywhere,
with highly effective SMS broadcasts. iPhone,
Android, Windows Phone, or Blackberry; it
doesn’t matter! Nearly every cell pone (even
non-smartphones) can receive SMS messages!
Your customers can fill out a survey right from
their cell phone and give you an instant
response and insight to their recent visit in
real time! Results are then sent directly to one
or more email addresses you specify.
Data is King! Our robust analytical reporting
will provide insights to your customer’s buying
patterns and visit frequency. Leverage this
data to bring your customers back more often
all while maximizing the potential of each visit!
Encourage repeat visits by rewarding
customers for their loyalty! Our feature-
packed touchscreen kiosk offers an easy way
for customers to sign-up and check-in on
every visit. No apps, no cards, no hassle!
Creating Text-2-Win Sweepstakes to produce
an instant win or random winner is one of the
most popular and effective marketing tools.
Our platform is setup to automatically close
the sweepstakes and notify winners and losers.
We’ll create, manage, & promote your
business or organization at events and shows
using this mobile marketing solution. SMS
polling provides clients with inexpensive
research on customer habits and preferences.
4. Our loyalty kiosk and proprietary loyalty software make it easy for your customers to opt in to your loyalty program. A simple two step
process has your guest signed up in 10 seconds or less!
5. Encourage repeat visits by rewarding customers for their loyalty! Our feature-packed touchscreen kiosk offers an easy way for customers
to sign-up and check-in on every visit. No apps, no cards, no hassle!
SIGN-UP @
KIOSK
CHECK-IN @
KIOSK
EARN
REWARDS
REDEEM
REWARDS
INCREASE
SALES!
The entire process is quick & easy. Your customer only needs a valid
mobile number to join your loyalty rewards system. Most of our
merchants offer their customers an incentive to join, such as a one time
discount on goods and/or services. Once they’ve joined, give your
customers a reason to visit your business more often and check-in by
offering loyalty rewards that are available at specific check-in intervals.
Take a look at the loyalty rewards one of our top performing Menchie’s
is offering their customers! You of course have the flexibility to create
any rewards you’d like! PERK TIP: Sign-Up offers yield 90% customer
participation!
REWARD LOYALTY WITH SPECIAL OFFERS
$
5oz FREE
FroYo!
FREE Yogurt
for a Year
SWEEPS
$1 Off
Today’s
Purchase
6. Reach your customers anytime, anywhere, with
highly effective SMS text message broadcasts.
iPhone, Android, Windows Phone, or
Blackberry; it doesn’t matter! Nearly every cell
phone, even non-smartphones can receive SMS
messages!
Your SMS text broadcast can even be
interactive. Would you like to include a link to
your website, list of locations, or simply show
more content? We’ve got you covered!
You can even attach a loyalty reward to a text
message. That reward will be available to your
customer on their next check-in!
PERK TIP: Send targeted text blasts during
peak times when guests are most likely to visit
you or a competitor!
7. There are a number of reasons why a customer may not return to your business. Whatever the reason, once they’re gone, they’re gone.
Right? WRONG! Perk Panther’s automated engagements let you remind your customers how great you are!
The example above demonstrates what you can do with automated engagements. Automatically send text messages to those loyalty subscribers that you haven’t
seen in awhile. You can send them special offers to get them back in to your business or simply ask why they’ve left and haven’t returned. Either way, the
response you get (or don’t get) from these text messages speak volumes about your business.
Oh, and you don’t have to stick to the rigid structure in the example. You can choose any number of days without a check-in, offer whatever you’d like, and have
as many different levels as you’d like. It’s all completely customizable!
SEND SPECIAL OFFERS TO CUSTOMERS YOU HAVEN’T SEEN LATELY
Stop In for
10% off your
purchase
We want
you back!
Take 20%
off
It’s been
awhile…how’s
the free gift
sound?
Tell us why
you left!
We Miss
You!
8. A whopping 98% of all text messages are opened and read! Eye opening huh? Among other very popular forms of digital advertising, we not only have the
highest click through/open rates, but we allow you to engage your customers for a fraction of the cost. Don’t get us wrong: Facebook, Twitter, and Google
all serve their purpose when it comes to bringing your business new customers; but nobody creates repeat business and customer loyalty like PerkPanther!
50¢
10¢
$2.25
$2.16
FacebookPerkPanther Twitter Google
SOURCES: http://www.pennapowers.com/how-much-do-ads-on-twitter-cost/, http://www.adgooroo.com/resources/blog/adwords-cost-per-click-rises-26-between-2012-and-2014/, http://blog.shift.com/blog/2014/10/22/infographic-shifts-
global-facebook-advertising-insights-report-q3-2014, http://www.wordstream.com/average-ctr, http://www.wordstream.com/blog/ws/2013/11/05/twitter-versus-facebook-ad-performance, http://www.mobilemarketingwatch.com/sms-
marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866/
0.4%
98%
3%
2%
FacebookPerkPanther Twitter Google
EMAIL MARKETING
In most cases, emails can
be broadcast to your
subscriber list for around
3¢ each, and open rates
hover around 22%. This
sounds so very enticing
doesn’t it?
Unfortunately, only around
2% of subscribers respond
to an email’s call to action.
The fact remains, most
people have multiple email
addresses but only ONE
mobile number.
9. 133,450 | current mobile subscribers
47,802 | check-ins per month
200+ | merchants use PerkPanther
2,133,928 | text messages sent last year
68% | reward redemption rate
10. Numbers don’t lie! In the month of July 2014, Menchie’s 245 achieved a 521% ROI using PerkPanther vs. only 152% ROI using a popular
coupon book direct mailer!
$7.93
$7.47
Avg. Ticket
Menchie’s
245
Avg. Ticket
PerkPanther
Coupon
$7.31
Avg. Ticket
System
Wide
$8.97
$7.47
Avg. Ticket
Menchie’s
245
Avg. Ticket
Direct Mail
Coupon
Avg. Ticket
System
Wide
$7.31
11. Based on the scenario in the last slide, it cost $5.93 to bring in a new guest with a direct mail ad and only a fraction of the cost to keep them
coming back!
12. This entire presentation is just words on pages if it doesn’t amount to something that drives your business forward. We’ve got some ideas on
how we can put our services to work for you. Of course, nobody knows your business like you! We can build a custom solution that meets
your needs and fulfills your vision.
Reward your customers for
being loyal to you. The
typical guest purchases
FroYo twice per month.
Generating one additional
visit per month from 25% of
your base, will gross an
additional 12.5% in revenue
per year.
Reach out to new guests
soon after their first visit
and give them a reason to
return sooner. Consider
offering a reward in
exchange for their response
on a short survey that may
reveal some key insights.
What’s better than a
walking, talking billboard?
Consider broadcasting a
discount that encourages
guests to purchase branded
merchandise and promote
your product for you!
With the ever-growing self-
serve FroYo craze and
increase competitive
activity, it is more important
than ever to maintain
existing relationships. Keep
constant communication
with those guests and give
them a reason to remain
loyal to YOU.
Our tools aren’t just client
focused. Keep your staff up
to date by broadcasting
important information and
announcements. Short
staffed? Quickly and easily
ask your employees to pick
up shifts.
13. Your monthly subscription gives you access to all of our powerful mobile marketing tools. We even throw in some text messages to jump
start your campaign for the first time. When you’re ready to re-up, purchase à la carte message bundles that roll-over!
1,000 Message Bundle
$99
one-time buy
5,000 Message Bundle
$399
one-time buy
10,000 Message Bundle
$599
one-time Buy
Message Bundles
Roll-Over!
SUBSCRIPTION
$
59monthly
Loyalty Rewards, SMS Broadcast,
Text-2-Win, Text-2-Poll, Text-2-
Survey, Client Loyalty Analytics
Includes:
500 Text Messages
Advertiser Dashboard
Reporting & Analytics
Complete Suite of Mobile
Marketing Tools, Including:
One Mobile Keyword
LOYALTY KIOSK
$
299per kiosk
9.6” Samsung Tablet
Proprietary Software
Proprietary loyalty check-in
software that captures client
retention data & provides
a vehicle for:
Rewarding loyal customers
Engaging customers you
haven’t seen in a while!