The document discusses how a mobile app can help increase business for pet groomers. It provides a case study of a groomer who saw increased word of mouth marketing and customer loyalty and retention through the app's sharing features, loyalty program, and ability to send targeted offers. The app allows groomers to send offers, run a loyalty program, and take booking inquiries, helping to attract new customers and increase existing customer spending.
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
Capstone Project includes:
1)Understanding of target consumer
i)Defined the rider target audience for Uber (demographics and psychographics) correctly.
ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
5)Recorded a 1-1.5 minute video summarising the project (tasks and objective, strategy process and steps, main content ideas and channels and key learnings from the project)
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
Capstone Project includes:
1)Understanding of target consumer
i)Defined the rider target audience for Uber (demographics and psychographics) correctly.
ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
5)Recorded a 1-1.5 minute video summarising the project (tasks and objective, strategy process and steps, main content ideas and channels and key learnings from the project)
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
Email Marketing Project includes:
1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
2)Ensures that all the relevant and necessary components, such as subject line, effective copy, CTA, etc. are present in all emails.
3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
As a part of our PG certification program, we were assigned to advertise our blog on Facebook. The objective was to drive traffic to our website and optimize for link clicks. This is a presentation about how the Facebook ad campaign was set up and what were its results.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
Email Marketing Project includes:
1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
2)Ensures that all the relevant and necessary components, such as subject line, effective copy, CTA, etc. are present in all emails.
3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
As a part of our PG certification program, we were assigned to advertise our blog on Facebook. The objective was to drive traffic to our website and optimize for link clicks. This is a presentation about how the Facebook ad campaign was set up and what were its results.
If you are thinking about starting a mobile pet grooming business you should look through the following slide deck for 4 pieces of advice that will help you be successful.
Designed a successful business plan for a dummy pet care shop named "Only Paws" which involved development of objectives, Start-up Requirements, Marketing Strategy, Future Products and Services, Personnel Plan, Customer Relationship Management, Sales Forecast service contract terms, Pricing, Legal & Work Formalities, Proforma of Cashflow and Balance sheet
#Petbusiness is one of the leading businesses in many countries like- UK, USA, India etc. People found it a symbol of status keeping pets at their personal as well as professional places.
This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
A case study and presentation showing how our e-cigarette clients use the technology of mobile applications to increase business and increase average customer spend
A Case study showing how bridal shops use mobile apps to increase business as an effective marketing tool to get a good ROI.With specific ap examples and case study from client included
A caset study and presentation showing how fancy dress retailers for hire and purchase are using mobile application technology for increasing business and increasing customer spend.
5 reasons to implement a loyalty program for your business Loyela
Well-run loyalty programs can work wonders for your business growth. Still, many businesses fail to implement this quick win strategy for their business.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Webinar: Get 50% More Repeat Visitors in Ecommerce Through Marketing AutomationAPPSeCONNECT
Marketing Automation refers to the software that exists with the goal of automating marketing actions. These operations are as important for a business as any other. Without proper marketing and subsequently automated strategies, any business would suffer the loss of running a venture.
To help out our fellow mates on the best practices of marketing automation and how to succeed in business, APPSeCONNECT has recently organized a webinar in collaboration with Betaout.
The pointers covered in the webinar are:
•Ecommerce is used along with other Enterprise Apps (POS, CRM, Marketplaces etc).
•Marketing Intelligence in eCommerce - integration helps prepare Data Sets.
•Connect with your Users (Personalization based on user history).
•Approach at the Right Time.
•Hyper-Targeted Campaigns with a multichannel strategy (owned by you) including Emails, SMS's, Web push, App push.
•Make your Positioning stronger with Relevant Messaging.
•Make "Data" Work for you.
Now, you can easily integrate your business applications like ERP, CRM, Ecommerce Stores, Marketplaces, Shipping and POS Systems under one single platform to automate the business process: https://www.appseconnect.com/integrations/
A Case study showing how Gyms and fitness centres use mobile technology to increase business and also increase customer communication and promote internal services
See how mobile phone repair shops use mobile app technology to increase business, promote services and products and get an excellent return on investment.
A case study example for how nurseries and early educational establishments use mobile technology can help increase enrolments figures and parent communication
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Case Study
The app has been a brilliant addition to our
business. We have used this to send special offers
to new and existing clients and more importantly
get new clients in by our old clients sharing this
out! The built in loyalty scheme has been brilliant
in ensuring our customers keep returning!
Kelly – Waggs Boutique
3. Features Used Impact on Business
- Share facility Increased Word of Mouth
-Loyalty Card Higher retention of customers
-Offers facility Entice new customers
-Offers facility Increase Customer Spend
-Booking EnquiryTake info re booking enquiries
4. Loyalty Scheme
• Exclusive offers to new and existing
clients.
• Buy 2 grooming sessions get 3rd
half price
• Fully controlled by you
• Stamped by you!
5. Share facility
• Allow clients to share
with friends direct to
their phones
• Also share via social
media and email
• Increase word of mouth
recommendations!
6. Offers
• Send offers direct
through to prospective
and existing clients
• Advertise events and
open evenings
• Increase spend per
customer
