Mazhar Mansoor has over 25 years of experience in senior sales and marketing roles, most recently as Head of Supply Chain Management for Al-Hafiz Crystoplast (Pvt) Ltd where he oversees procurement, inventory, and logistics. Prior to this, he held positions such as Head of Sales & Marketing and Director of Sales & Marketing for various companies. He has a strong track record of exceeding sales targets and expanding business networks.

1. Mazhar Mansoor
AREA OF EXPERTISE PERSONAL SUMMARY
Sales and Marketing Strong managerial background with senior level local experience and cross
sector exposure. Good strategic appreciation and vision, above to build and
implement sophisticated plans with a proven track record explicitly supporting
business needs. Self driven and self reliant, sets aims and targets and leads by
example, collaborative approach with good interpersonal skills to engage,
motivate and encourage others through change.
Highly focused with a consistent track record of successfully delivering full
lifecycle implementations to tight time scales and within budget.
Currently look for a rare and exciting / challenging opportunity with an
ambitious organization that requires a highly result oriented individual.
WORK EXPERIENCE
Sep 14 – tilldate Head Of Supply Chain Management (Peshawar based)
Al-Hafiz Crystoplast (Pvt) Ltd.
(A PET Manufacturing Concern)
Responsible for raw material planning according to sales plans, Negotiations
with vendors, sourcing, Total procurement process local and imports, Inventory
Stores, FSD for both Plants and Logistics.
Oct 13 – Sep 14 Head Of Sales & Marketing (B2B)(LHR based)
Al-Hafiz Crystoplast (Pvt) Ltd.
(A PET Manufacturing Concern)
Al Hafiz Crystoplast (Pvt) Ltd is a PET company , involved in a B2B business,
we make PET bottles & preforms for CSD & Non CSD products. Being
Head of Sales & Marketing Department I have the following
responsibilities:-
Responsibilities
• Heading Sales and Marketing
• Make sales targets and distribute and give same nationwide to sales
offices
• Nationwide AR Management.
• Manage and further strengthen relations with CCBPL, Coke International,
Pepsi Cola International and Pepsi System in Pakistan, ABI (Afghan
Beverages International, Gourmet Cola, Pepsi Afghanistan, Coke Qattar
and so many other retail customers.
• Have regular follow-up meetings with Plant planners, purchase and supply
chain departments of the above organization’s to assess their requirements.
• To have a regular follow up of the above parties to assess their future plans
and developments enabling AHCP to plan the way forward for further
developments.
• Assess future changes and developments in the existing process of the
above organization’s to timely equip AHCP for the future challenges.
• Handle after sales issues.
• Accountable for the Nationwide achievement of targets, expense and
revenue objectives and other business measurements.
• Responsible for Nationwide relationship management ,territory
management and control of business objectives for which assigned.
• Provides leadership and guidance to all staff Nationwide to ensure that
business objectives and customer requirements are met.
• Develop business plan.
• Responsible for development and marketing of PET bottles/performs
(Within the country & Exports as well).
• Identify and grab new potential customers
• Identify, assess, develop and launch new products.
Relationship Management
New Business Development
Creating Winning Business Plan
Budget and P&L
Customer Services
Managing Crisis Situation
Leading Change
Negotiating and Closing Deals
General Management
Project Management
Financial Acumen
PROFESSIONAL
MBA
Western International University
USA
PERSONAL SKILLS
Strong Customer Focus
Planning Strategically
Tactful and Articulate
Target Driven
‘Can do’ Attitude
Able to Identify Critical Issues
Decision Making

2. • Determine pricing for the products.
• Co-ordinate with intra-departmental and extra-departmental teams to ensure
that product marketing plans are successfully implemented.
Mar 11 – Sep 13 Director Sales & Mktg.
Master Group Of Industries (Pakistan)
Managing overall Nationwide operation, sales, Exports, Retail Ops., Sales
Planning / forecasting, Production forecasting, budgets, customer services
and Mktg.
Responsibilities
• Annual sales forecast, budgeting and dissemination of targets to All
Zones and Production forecast to factories.
• Plan annual National sales and collection targets
• Development and implementation of Nationwide incentive schemes for
dealer network and sales team
• To ensure coordination between Logistics, Factories and the Central desk
for steady and timely distribution of stocks.
• Supervise Marketing department for ATL and BTL activities i.e.
advertising, sales promotion schemes, POS material and other outdoor
activities
• Manage exports
• Have strong liaison with major corporate clients. i.e. Shifa
International, PIMS, Policlinic, CMH, Air force, Pakistan Army, All
Major Hospitals in Sindh and Punjab, All Major Leather Garments
exporters, All Sports wear manufactures and exporters, All Car
Manufacturers in Pakistan etc.
• Make regular visits to Afghanistan, Dubai and India for business.
• Develop international distributors / Retailers and train there sales team.
• Ensure Sales-Services liaison at all level & and resolve their day-to-day
matters related to after-sales –services and product quality and ensure
coordination with GM Factories respectively
• Coordinate with HRD for developing Succession Plan for all Management
grade employees in the department
• To generate Post Launch reports on new Products and suggest product
improvements
• Regular monitoring and feedback to Chairman and Board Of Directors on
competitor’s activities, their incentive plans, sales volume and other
promotional activities / strategies.
ACHIEVEMENTS:
Achieved record sales growth in 2011 in the history of the group.
• Effectively contributed in companies annual growth by 1.69 billion, while
maintaining an average annual growth of 49% during 2011 and highest ever
growth in spring mattress sales of 62%.
• Expansion of sales branches and dealer network across Pakistan from 2200
to 3000 respectively for deeper penetration coverage and sales within a
span of last 2 years
• Stabilized the price structure and dealer profitability through effective
implementation and introduction of PRICE CONTROL POLICY.
Dec 06 – Feb 11 Vice President Sales based in Lahore (Pakistan)
Responsibilities
• Annual sales Planning, forecast & budgeting.
• Achievement of annual sales and collection targets
• Development and implementation of incentive schemes for dealer network
and sales team
• Appointment of Distributors / Dealers.
• Ensure efficient and effective after sales service and liaison at all level
between sales, service and production.
• Responsible for assessing Manpower requirement and training needs of

3. sales force and arranging training in coordination with HRD
• Coordinate with HRD for developing Succession Plan for all Management
grade employees in the department
• Regular monitoring and feedback to BOD on business activities,
competition and market trends.
ACHIEVEMENTS:
Achieved record sales growth in 2006, 2008 and 2010.
• Effectively contributed in companies annual turnover and increased market
share up to 71% by increasing the reach in 2010.
• Expansion of retail network across Pakistan in Punjab specifically and took
the market share up to 68% in 2008.
• Record highest sales of microwave oven and air conditioners in 2009 and
through study of washing machine market in Pakistan in 2009 and effective
launching of new WM of Dawlance in 2009.
Jan 06 – Dec 06. Zonal Head Sales (Karachi) Pakistan.
Dawlance (Pvt.) Ltd.
Responsible to manage the sales operation of the zone.
2003- 2006 Shabbir Tiles & Ceramics. (HOH Company)
Core responsibilities were Nationwide Sales operations from regional and
territory office through a highly skilled and experienced Managers and
sales force also handle Product Development, costing, merchandising, and
promotional / marketing support to sales force of all three regions i.e.
South, Central and North.
Manage corporate sales by managing all major buyers i.e. Army, Air force,
major industrial / manufacturing concerns, all Govt. Offices and
exports.
1998-2003 Regional Manager (Retail)
Pakistan State Oil Co. Ltd. Pakistan
To Supervise a highly experienced Sales Team and Achieve sale targets of
PG/HSD of the division through retail outlets. New developments / conversions,
financial/ legal matters and manage promo campaigns.
1996-1998 Regional Manager North
Irfan Textiles (Pvt) Ltd. Pakistan
Responsibility was to manage the overall operations of North which included
Sales, Distribution, Financial and administrative issues.
1993-96 Assistant Manager Marketing
Honda Atlas Cars (Pakistan) Ltd. Pakistan
Dealer Development, Sales allocation, Dealer sales staff training, market
survey, documentations, Corporate Sales, Government Sales, Coordination and
financial matters.
ACADEMIC QUALIFICATION
Western International University (USA) 1989-1992
Master of Business Administration
PERSONAL DETAILS
Mazhar Mansoor
House No. 32-Q, Izmir Housing
Society, West Bank Canal Lahore
Pakistan
REFERENCES – Available on request.

4. Tel: +9242-35961971
Mob: +92321-8486706
email:mazhar_omc@hotmail.com
mazharahcp@gmail.com