Maruthi Vara Prasad has over 15 years of experience in sales, marketing, operations and business development. He has worked in leadership roles for companies like Dabur, Hindustan Unilever, Gillette, Colgate, Mars and Future Group. He is skilled in developing new markets, managing client relationships, and achieving business goals through strategic planning and people management.

1. Maruthi Vara Prasad.P
LinkedIn: Maruthi Pusapati, Email: maruthiurs@gmail.com, Mob: +234 8089222057
Objective:
A Management Professional seeking strategic & leadership roles focusing on overall
Operations with ROI Accountability, Business Development, Client Relationship
Management, Channel Management with a reputed organization.
Summary
Successful at various levels in SALES & Trade Marketing with 15+ Years FMCG experience
Domestic & International arena. I believe in sustainable progress with SYSTEMS & PROCESS in
place with out of box thinking. Know as an adaptable person by building & winning confidence
of team at all levels. Matrixing with cross functions adapting to geographical & organizational
culture is my strength.
SYNOPSIS
 A competent professional with over 15 + years experience in managing
operations encompassing marketing, customer relationship management
and team management.
 Experience in professional organizations like Dabur, FVRL HUL,
GILLETTE, and COLGATE & MARS Intl.
 Extensive experience in exploring and developing new markets,
accelerating growth & achieving desired goals.
 Proficient at analyzing market trends to provide critical inputs for business
development initiatives and formulation of marketing strategies.
 Successfully completed projects like New Product Launch campaign – Top
end PONDS, DOVE, LUX, SUNSILK, LAKME, BRAUN, ORAL B Power
Tooth Brush, MARS Chocolates.
 Learned the Future Group Retail – Operations dimension of the FMCG
business
 Excellent communication and management skills with the ability to relate
to people at all levels
 Consistent Motivation to Team Members to Train & develop them to the
next level
Career Contour
5+ yrs of RM/RSM/TAM roles in Dabur Group Ltd. Jan’11 to till date
Jan ‘16 to till date African Consumer Care Ltd Head of Sales - NG
• Delivered 4% YOY Vol Gr (2 +Bn $ per month) by leading S&D PAN Nigeria.
• Development through CHANNEL & PORTFOLIO MIX across categories ORAL, HAIR,
SKIN, HOME portfolio of product – Domestic /Imported.
• Instrumental in setting & driving RTM & GTM – SUPER DB PAN NIGERIA model for GT
& Modern Trade by motivating 4 AH’s; 2 ASE, 16 SO’s & 120 ISR’s *.
• Influential in stabilizing ORS business model PAN Nigeria. ( Importers , Stockists )
• Planning & conducting FF training modules OFT & OTJ
Strategic / tactical
Planning
Profit Centre
Management
Sales & Marketing
BD
Budgeting
New Set Ups
Channel &
Distribution
Management
Account Management
Team Building &
Leadership

2. July ‘14 to DEC’15 African Consumer Care Ltd RSM (SW – GT & MT - PAN Nigeria)
• Heading S&D Operations of South & West Nigeria based at LAGOS. (60% Contribution)
• Instrumental in setting & driving RTM & GTM model for GT South & West NIGERIA &
Modern trade NIGERIA.
• Influential in stabilizing ORS business model PAN Nigeria. ( Importers , Stockists )
• Planning & conducting FF training modules OFT & OTJ
May ‘13 to June’14 Dabur India Ltd. Regional Sales Manager – RSM (AP)
• Heading S& D Operations of AP NON Metro
• Streamlined business and delivered YTD 18% against YTD 7% GOLY against tough
SOCIO & Geographical scenarios.
• Successful in motivating biggest Team SIZE including RTM of FEM Parlour team.
• Been best AREA’s of SOUTH region for driving Season brands Growths, stabilizing
company SYSTEMS.
Jan’11 to April’13 Dabur India Ltd. Trade Activation Manager – TAM (South)
Successful in maintaining Growth leadership in South by laisioning with all functions
like Sales, Marketing, Commercial & COP etc for delivering the South Branch ABP at
regional & Head Office Level.
• Effectively Planned Prominent activities in gaining MS and ND on KEY pillar
brands
• Project GREEN in Strengthening Vatika Hair Oil in AP ( YTD growth of 21% )
• Project BLACK * ( Black is Beautiful) to kill VDD & Shanti aggressive moves
in TN ~ Helped in sustaining high growth DAHO in TN ( 41% YOY)
• Project RED ~ Objective to building RTP as alternative STAR brand for South
NO 1 brand in declining Hair Oil Category contribution scenario and also
attacking SALT . ( 36% Growth across Markets & POP stata).
• Project PURE ~ Sabarimala activity which South property in bring high
Visibility of HONEY through innovative POS elements like “customized
BRANDED back lit Flute Box “, GATES, banners etc in regional language across
South.Well appreciated by senior management and agreed permanent
approval to execute every year during Pooja Season.
• Execution of trade related activity and Customer delightment/Focus.
o Planned activities in creating excitement among Category selling parties across
channels and ensured high growths – Vatika Super Achiever Club , Glucose
Elite Club , KHAZANA for Juices etc with clear Channel focus.
o Successful productive utilization of negotiated SOUTH budgets created high
awareness /visibility through various elemnets/mode like Wall painting, Gates,
Banners, Flute Boxes, Flanges, and Flute Board etc.
• Eg: - Never before in South approx 22.5 Lacs Sq ft of Wall painting in rural of Hair Oils
• Sales Team motivation & Launch of NPD plans.
o Designed sales contest like “DHOOKUDU - SO“, “The BUSINESSMAN for TM“,
“SINGAM “etc as per the need of business demand and ensured 100% results.
• Analytical & Quality inputs in FC, SNOP etc.
o Ability to integrate thinking on customer, category and shoppers to identify and set
customer performance targets and practices to improve in-store presence.
o Effectively monitor performance against KPIs and track trade spend AND
EXPERIENCE

3. April 10 to Dec ‘10 Future Group India Pvt Ltd. Area Sales Manager (South)
• Heading the BDS - South Operations & profit centre management.
• Successfully established the RTM, GTM, WMS & TMS designs of BDS – South.
• Delivering the ABP with Team of 4 KAE , Commerical,WS & TS team
• Played prominent role is finalizing the powerful brands and Key Account and increased
the Turn Over and Customer delightment.
• Handled Launch and Sales development plans for brands, same later replicated PAN
India level.
• CAT Mgt, Negotiations, TOT finalization of brands in across MT – Chain stores.
Sept 2008 to Jan 10 Mars International India Pvt Ltd. ASM (TN & Kerala)
 Successfully established the Premium Range of Mars Chocolates by setting up a field force
and sales and distribution system from ground zero level.
 Efficiently heading a team of 1 KAE, 5 TSIs, 2 PSRs, 1 Assets Controllers, 2 Depot
Operators, 4 Exclusive Distributors and 6 Sub Distributors.
 Drive channel strategy implementation across the region ( MT,GT,Insti & W/s)
o Exploring the Channels potential Insti: SBH, Nandhi Sweets, MGM, Vega land
o Organized training programs for the Field Force in Division Level through in house
training aid developed with the team and well complimented by NSM.
 Improved the productive collage by 35% in last quarter by regular follow - up of coverage
control.
 Took lead in ensuring NATIONAL tie up with Apollo, MGM by highlighting cost effective
benefits for the customers, in tough conditions.
April 06 to Aug 2008 Hindustan Unilever Ltd. KAE
• Heading the Marketing operations of U2 Division in the entire Tamil Nadu.
• Designed highly effective Promotional activities in various channels of sales like Modern
Trade, Retail & Corporate
• Attaining the high-pressure distribution & volume drives in my territory.
• Customers handling both internal & external. (RS, Key a/c’s handling etc)
• Effective marshalling of the resources resulted in overall growth of 67%,64% & 54 %.(All
India NO1. 2008,2007 & 2006)
• Attained expected result by effective coordination with internal dept’s. Like. Stock
planning, Depo etc.
• Brand visibility & space is the foremost in the business / TOT negotiations.
July’03- April 06 Gillette India Ltd. BDE
• Heading the Marketing operations of Oral B in the entire Tamil Nadu & Kerala
• Guiding and mentoring a team of 7 Oral B Specialty Distributors.
• Heading 14 front line Sales Executives with 3 SEFF and 2 JPRI.
• Attaining the high-pressure distribution & volume drives in my territory.
• Designed highly effective Promotional activities in various channels of sales like Modern
Trade, Retail & Corporate.
• Effective marshalling of the resources resulted in overall growth of 20%.
• Attained expected result by effective implementation of all the promotional activities,
Launches.

4. Jul 01- Jun03 Colgate Palmolive India Ltd. (Off Roles) Zonal In charge
• Responsible for BTL execution for the South Region
• Sales Promotion activities - Managing Product launch events and Promotional events
• Training & Development to Dealers/End users
• Competition analysis and MIS Updates
Commenced career with Chennai Petroleum Corporation Ltd. as Project Trainee from
August 2000 – June2001
• Trainee to study and develop the “Implementation of ISO 14001 in CPCL.”
• Computerized the entire ISO training Process.
• Actively participated in ISO documentation process.
Academic Qualifications
- (EPSM) Executive Program in Sales and Marketing, (72%)
1 Year program from Indian Institute of Management Calcutta (IIM – C), 2008
(M.B.A) Master of Business Administration (68%)
- Marketing & HR as specialization from Sri Sai Ram Engg. College – Chennai, 2001
(B.B.M) Bachelor of Business Administration (65%)
- S&D and HR as specialization from T.J.P.S College, Guntur1999.
Extra Curricular activities:
• Represented the University level Cricket, Chess and Cultural tournaments.
• Active Participation in Inter-college Meets
Personal Profile
Date of Birth: 25 April 1979 Languages: English, Hindi, Tamil and Telugu.
Address: S/o. P.H.Rao.Flat No: S2, Sri Duatta Apts. # 5/24/42, Brodipet 6/12.Guntur - 02
(A.P)