This document provides a summary of Aamir Saghir's professional experience and qualifications. It outlines his educational background, including a Master's degree in Business Administration from Eastern College of Management Sciences. It details his over 20 years of experience in sales, marketing, and business development for various companies, including his current role as General Manager of Sales and Marketing at Shabbir Tiles & Ceramics Ltd. It also lists several professional training programs and seminars he has attended to further develop his leadership and management skills.

1. Aamir SaghirDOB: 22nd Jan., 1970.
Born in Lahore, Pakistan.
Master of Business Administration (Major in Marketing) 1995-96.
From Eastern College of Management Sciences (ECOMAS) in collaboration with Grand
Valley State University, Michigan USA.
Marketing Strategy. 21 to 25 May, 2007.
From Lahore University of management Sciences (LUMS), Lahore.
General Management. 01 to 12 July, 2009.
From National University of Singapore (NUS), Singapore.
Leading Innovation Strategically. 05 to 06 Jan., 2011.
By Karachi School of Business & Leadership in collaboration with Cambridge Judge
Business School, Karachi.

2. PROFILE:
Over 20 years Sales/Marketing and Business Development career
reflects:
 Expertise in developing & driving business projects at its inception,
surveying markets, developing business route maps & sales channels,
establishing brand pull and chalking out MIS reports to monitor strategic
direction for taking appropriate timely decisions.
 Continual advancement in Sales and market share with profitable growth,
 Hands-on people leadership experience, creating & materializing vision
through motivated high performing teams,
 Effective communicator, negotiator & decision maker,
 Trust worthy, highly respected, and interface positively & professionally at
all levels.

3. CAREER HIGHLIGHTS:
 Expanded Dealership/Distributors’ Network in more than 40 cities of Pakistan.
 Enhanced Project Sales pipelines & successfully materialized by winning favorable
deals.
 Negotiated favorable business deals with Armed Forces for consistent supplies
throughout the country.
 Established & managed Stile Emporiums (company owned retail outlets) in big cities –
finalized locations, developed infrastructure, evaluated/hired resources etc.
 Developed and managed Export business line with Afghanistan, Somalia, Yemen and
Spain.
 Developed & launched trade & incentive schemes both for customers & sales staff in
order to promote & achieve sales objectives.
 Earned “Superbrands” status for the company.
 Negotiated, procured allied products from China and launched successfully in all
market segments through Architects, builders/contractors & dealers.
 Ran DIY Road Shows in major cities to spread awareness among Tile Fixers/Layers
and took steady phenomenal growth.

4. PROFESSIONAL EXPERIENCE:
General Manager Sales & Marketing (01-07-2009 to date)
Shabbir Tiles & Ceramics Ltd. Brand: Stile www.stile.com.pk
House of Habib Company. (Superbrands)
• Responsible for sales turnover of Rs. 6.04 billion per annum while achieving SKU wise contribution
margins, inventory levels at all stores and receivables from all sales channel customers. Looking after
following functions:
• Planning and setting sales & marketing budgets in coordination with all other functions and ensuring
achievement by taking vertical and horizontal growth in all three regions-Dealership, Projects Sales
including institutional segment, Company owned Retail business and Exports.
• Sales and Collection operations, development of incentive schemes across all zones and timely
response to market changes in terms of prices, sales/marketing strategies etc.
• Continuously revisiting and improving sales and collection related SOPs,
• Providing sales team tools, solutions in order to achieve their goals and negotiating favorable deals with
top decision makers.
• SKU wise production planning in sync with market demand within inventory level set KPIs.
• Overseeing marketing activities in order to create pull and maintain brand leadership.

5. PROFESSIONAL EXPERIENCE:
• Deputy General Manager Sales & Marketing (01-07-2008 to 30-06-2009)
• Asst. General Manager Sales & Marketing (01-07-2006 to 30-06-2008)
• Head of Sales & Marketing (01-07-2004 to 30-06-2006)
• Responsible for South Regional Sales functions, Exports and procurement & launching of Ceramic/Porcelain
Tiles, Sanitary Ware, Sanitary Fittings from China.
• Regional Sales & Marketing Manager (South Region) (01-10-2003 to 30-06-2004)
• Promoted & transferred to Karachi to look after sales and marketing activities for South region. Revamped
organizational structure in the region, expanded dealers’ network, strategized & started exports to Kandhar
(Afghanistan) and trained sales team (4 Managers, 6 SPOs) to retain zone’s market share. Demonstrated
ability to maximize sales volume with better average sales price (ASP) and transformed the zonal position
from number 2 to number 1 through relationship building, setting individual and zone wide objectives by
providing tools & solutions to meet goals and negotiating favorable deals with decision makers. Devised and
implemented dealers’ incentive schemes to further take growth in zone’s market share.
• Area Sales Manager (Central Region) (01-01-2001 to 30-09-2003)
• Stayed responsible for entire Central Zone’s sales & administrative activities including administration of
zonal accounts and zonal Godown. Expanded dealers’ network from Sadiqabad to Jehlum and from Sialkot
to Gojra along with sales team of 10 (2-Sales Managers, 2 Asst. Managers and 6 SPOs). Developed an
Architect wing and succeeded to incorporate Stile products in BOQs. Allama Iqbal International Airport is one
of the example – J&P a Civil Works sub-contractor of Nespak. Gave a substantial sales growth and
eventually made Central Zone as No.1 zone in comparison to South zone.
• Territory Sales Manager (Central Region) (01-07-1997 to 31-12-2000)

6. PROFESSIONAL EXPERIENCE:
• PakChina Fertilizers Ltd.
• Sales & Planning Officer (01-04-1995 to 30-06-1997)
• MATAG Fertilzer (Pvt.) Ltd.
• Marketing Executive (01-07-1992 to 30-03-1995)
TRAININGS:
• Being Chartered President of Rotaract Club (Rotary), attended President Elect Training Seminar
(Jan., 1997).
• Attended learning program on “7 Habits of most Highly Effective People”. (Jan., 1999).
• “Passport to Success” by Laticrete Asia Pacific Pte. Ltd., Singapore. (20-22 Jan., 2000).
• “Professional Field Sales Management” (09-10 Jan., 2001).
• “Seven Basic Tools of Quality Control”. (Mar., 2001)
• “Internal Quality Auditing for ISO 9000:2000 (QMS). (Apr., 2001).
• “Leadership Grid” (05-09 Dec., 2004).
• “Brand Activation”. (09 Nov., 2006).
• “Balanced Score Card”. (24 May, 2014).

7. THANK YOU.
aamirsaghir@yahoo.com
+92 345 820 1429
https://www.linkedin.com/pub/aamir-saghir/8/574/a00
Ready to relocate anywhere.
GET IN TOUCH: