Ravi Rai is a sales representative with over 3.5 years of experience in FMCG sales. He has worked with Marico Ltd. since 2011 as an Interior Sales Representative managing territories in Uttar Pradesh. Prior to this, he worked with Aircel as a Market Developer from 2010 to 2011. Ravi has a MBA in Marketing and Finance and manages key areas such as market penetration, sales leadership, customer management, and channel management. He aims to drive business growth through strategic planning, business development, and team coordination.

1. Ravi Rai
Varanasi, IN | +91 9839093342 , +91 9807219219 | rai.ravi22@gmail.com
FMCG Interior Sales Representative | 3.5+ Years’ Experience
Lower level sales executive with an entrepreneurial spirit who leads business to growth and market differentiation
with a record of generating new sales opportunities and developing lucrative channel partnerships
Motivational and management style with a proven history of building, guiding and retaining high-performance
through Channel partner to develop and implement strategies for accelerated growth.
Key Areas of Impact:
 Market Penetration
 Sales & Marketing Leadership
 Customer Management
 Customer Care and Interaction
 Key Accounts Management
 New Product Launch & Development
 Channel Management
 Growth Management
 Business Development
 Team Leadership
PROFESSIONAL EXPERIENCE
Marico Ltd since July 2011
Leading FMCG manufacturer, founded in 1971. Headquartered in Mumbai, India with global presence in more than 30
countries.
INTEROR SALES REPRESENTATIVE July 2011 - Present
Management and operational oversight of the company's region based business development operations in order to provide
streamlined operations, reduced operating costs, and greater profitability.
 Territories: Ballia, Mirzapur, Mughalsarai, Ghazipur and Jaunpur
 Sales Management: Handling sales for various FMCG products. Serve as a reliable source of market intelligence
within the territory and be aware of stock levels, prices of own and competitor’s products which help in understanding the
'market dynamics' of the region
 Team Coordination: Working in close coordination with sales team, analysing market trends and implications, and developing
sales and ‘go to market’ strategies to drive growth in targeted market areas. Current team size 5 members – One DSR at each
assigned territory.
 Strategic planning: Staying informed about the market trends in a particular area. Developing strategies for increasing
opportunities to meet and talk to channel partners.
 Business Development: Researching and building relationships with key outlets of area. Identifying opportunities for business,
services and distribution channels and exploring business potential and opportunities to secure profitable business volumes.
Designing and implementing marketing plans for augmenting business volume
 Business Expansion: Maintaining business with existing customers, as well as actively prospecting to develop new business in
the assigned territory; analysing process gaps and implementing efficient way-outs to mitigate the same.
 Business planning: Maintaining relationship with channel partner and securing the efficiency of KPI of all assigned area.
AIRCEL since JAN 2010
Leading TELECOM, founded in 1999. Headquartered in CHENNAI, India’s fifth largest mobile service provider
MARKET DEVLOPER Jan 2010 –June 2011
Management and operational oversight of the company's region based business development operations in order to provide
streamlined operations, reduced operating costs, and greater profitability.
 Territories: Mughalsarai
 Sales Management: Handling sales of telecom products (Sim cards, Recharge Coupons) in assigned area and maintaining KPI
of assigned outlets. Be aware of competitor product information which helps in understanding market scenario.

2.  Team Coordination: Working in close coordination with sales team, analysing market trends and implications, and developing
sales and ‘go to market’ strategies to drive growth in targeted market areas. team size 6 members
 Strategic planning: Staying informed about the market trends in a particular area. Developing strategies for increasing
opportunities to meet and talk to channel partners.
 Business Development: Researching and building relationships with key outlets of area. Identifying opportunities for business,
services and distribution channels and exploring business potential and opportunities to secure profitable business volumes.
Designing and implementing marketing plans for augmenting business volume
I N T E R N S H I P P R O J E C T
• Worked with AIRCEL , ALLAHABAD as Summer Trainee
• Contributing in penetrating the market for selling the product.
C R E D E N T I A L S
• MBA (MARKETING & FINANCE) U.P TECHNICAL UNIVERSITY 2010
• B.COM IGNOU 2007
• INTERMIDIATE CBSE 2002
• HIGH SCHOOL CBSE 2000
IT SKILL
 TALLY CERTIFIED PROFESIONAL from TALLY ACADEMY
 MS OFFICE TOOLS( WORD ,EXCEL,POWER POINT,
ACTIVITIES
 HOUSE CAPTION IN SCHOOL 2001-2002
 Attended national SCIENCE EXBHITION organized by KV SANGTHAN
 Attended national SOCIAL SCIENCE EXBHITION organized by KV
 Attended UP STATE LEVEL SWIMMING CHAPION SHIP
A D D I T I O N A L I N F O R M A T I O N
D.O.B.
Languages
Interests
22-04-1985
English & Hindi
Curiosity to know about every new development in any field, Swimming, listening soft music, global science
development news, and economic and financial news
References Available on request