This document contains the resume of Satish Paliwal. It summarizes his work experience of 14 years in sales, marketing, business development and channel management in the FMCG and healthcare sectors. Currently, he is working as the Area Business Manager for Abbott India Ltd in Rajasthan, leading a team of 3 sales officers, 17 ISRs, 1 BDE and 1 VSR. Some of his achievements include successfully launching new products and brands, revamping distribution networks to increase sales, exceeding sales targets and receiving awards for his performance.

1. SATISH PALIWAL
House No. 97, Sector 3, Malviya Nagar, Jaipur, Rajasthan
Mobile: 09950133777
Email: satish_paliwal2003@hot.com
* Sales & Marketing * Business Development * Channel Management
Areas of Expertise
Sales & Marketing:
 Establishing market efficient qualitative and quantitative selling objectives and appropriate
strategies after analyzing the market growth rate and company’s position.
 Exploring potential business avenues; formulating budget for marketing and sales expenditure and
allocating it to various channels and sales area.
Channel Management:
 Monitoring channel sales and marketing activities; implementing effective strategies to maximize
sales and accomplishment of revenue and collection targets.
 Direct the development of New Channel partners to enhance market reach.
 A part of existing channel staff to enable achievement of sales and revenue targets.
Team Management:
 Recruiting & monitoring the performance of team members, dealers and distributors to ensure
efficiency in sales operations.
 Leading & managing the team members to ensure meeting of individual & group targets.
 Monitoring, developing the team members.
 Create an environment that sustains and encourage high performance; motivate teams in
optimising their contribution levels.
Organisational Scan
Abbott India Ltd Jan ‘10 to till date
AREA BUSINESS MANAGER, RAJASTHAN
Role: Leading the Sales and Business Development activities in the assigned territory of RAJASTHAN.
For brands such as Digene,Brufen and Digene Fizz with a team of 3 Sales Officer 17 ISRs,1 BDE and
1 VSR.
Attainments
 Successfully launched Digene Fizz at 10000 counters Rajasthan market in chemist and General store
outlet and sale highest volume in all india
 Successfully revamped the distribution network which led to increased Primary sales and
Secondary sales .
 Actively involved in Target Setting, Budgeting, and Designing QPS Schemes for Secondary
Growth and imparting training to the channel partners.
*14 years of experience Sales & Marketing, Business Development, Channel Management and Team
Management in the FMCG, Healthcare sector. Presently associated Abbott India Ltd as Area Business
Manager at Rajasthan (Jaipur) with 3 Sales Officer, 17 ISR., 1 BDE and 1 VSR. Well versed with Rajasthan,
U.P, Ludhiana (Punjab), and markets. Significant exposure in implementing competitive sales programs to
increase product awareness and enhance business growth. Demonstrated skills in customer relationship
management with the ability to devise effective strategies to drive customer delight. Adept at identifying
and developing unexplored market segments & organising exhibitions for business excellence and
accomplishment of targets.An effective communicator with strong leadership skills, and analytical abilities
coupled with strong inter-personal skills.

2.  Streamlined invoicing pattern of distributors for logistics ensuring timely and effective distribution
system.
 Awarded in 2015 best Area Business manager all India also maintain top 5 ABM position all
India from 2012 to till Date two time top 5 Best ASE of all over India in 2010 and 2011 year.
And promoted to ABM in span of 24 months.
 Taken growth of 60% in 2013 and 50% in 2014 on Digene brand which leads to the increase
in market share from 52% to 85%
Ranbaxy Global Consumer Healthcare Limited. (OTC) Jun’2006 to
Dec‘2009
Sr. AREA SALES EXECUTIVE, Jaipur & Ludhiana
Role: Leading the Sales and Business Development activities in the assigned territory of Jaipur &
Ludhiana. For brands such as Revital, Volini, Pepfiz, and Chericof with a team of 4 ISRs, 2 MSR and
36 distributors. .
Attainments
 Successfully revamped the distribution network which led to increased Primary sales and
Secondary sales.
 Actively involved in Target Setting, Budgeting, and Designing QPS Schemes for Secondary
Growth and imparting training to the channel partners.
 Streamlined invoicing pattern of distributors for logistics ensuring timely and effective distribution
system.
 Two times Win runner-up award of best ASE all India and promoted to Sr.ASE in span of 20
months.
 One time win quarterly volini king award.
 Sales have more than doubled, as the entire focus is on penetrati on, of the market & to acquire
more shelf space of the outlets.
John Fowler (India) Ltd. (Consumer Product Division) March’ 2006-May’2007
Sales Officer, Lucknow.
Role: Recruiting I.S.R and putting them through training
Installing them into the market by Working in field with them
Selling the FMCG product (Clair - Anti Pollution Gear)
.
Attainments
 Before the launch of product, prepare and analyze retail market for our product (Clair -
Anti Pollution Gear), which include distribution level, stock-holding capacity of retail outlet, sales
per day, visibility of brands, P.O.P. Materials, Scheme operating frequency of supply source.
 After that, we have launched CLAIR (Anti Pollution Gear).
 Successfully opened and run 500 medical counters, 120 two-wheeler accessories, all two-wheeler
show room, and 15 petrol pumps.
 Participate in Lucknow Mahotsav 2006 & mid night bazaar 2006.
The Himalaya Drug Company (Consumer Product Division) Jan’ 2004-Feb’2006
RETAIL SALES EXECUTIVE, Eastern U.P.
Role: Leading the sales team of 55 Beauty advisor .Handling Modern trade business & SIS
sales.
Attainments
 Successfully launched the SIS concepts in the market.
 Actively involved in Target Setting, Budgeting, and Designing sales and incentive programme.
 Allocation of the company budget at various locations according to the magnitude of the business.
 Penetrating in the market with some extra support of my company with the help of local sales officer.

3.  Generating around 35% of sales of eastern U.P. by the means of different activity such as SIS concept.
 Building Company Brand and its visibility in the market in Eastern U.P.
G.M. Pens International Pvt Ltd (Reynolds) 7th June 2000 to Dec’2003
Territory sales in charge-kanpur and up country
Role: Directing Sales and Channel Development activities in the assigned territories of Kanupr and
upcountry carrying around 2200 retailers base & 7 distributors along 7 Sales ISR.
Attainments
 Effectively restructured the coverage area pattern of distributors, developed the main & out skirt
areas of Kanpur with some remarkable appreciations, realigned and redesigned the beats and route
plan resulting in significant growth in secondary sales and retail coverage.
 Actively participated in Festive Melas, running creative schemes in trade, major expansion on
outlets coverage and generation of sales directly to institutions.
 Conducted small training sessions on selling skills and merchandising for distributor salesmen that
enhanced sales/product knowledge/market visibility/efficiency of channel staff.
 Designing the QPS and incentive programme for major distributor & wholesalers.
Scholastics
1999 B.Sc from St.John Colleger,Agra
1996 Senior Secondary from,Orai,Dist Jalon UP Board Allahabad
1994 Higher Secondary from Orai,Dist Jalon UP Board Allahabad
Personal details
Date of Birth : 1st January 1977
Marital Status: Married
Languages : Hindi & English
Interests : Cricket, Travelling & listeningto music
Salary : 11.50 lacs PA