- Stanlly Xavier Mottru has over 26 years of experience in sales and marketing roles across various industries including FMCG and building materials. - He has expertise in handling marketing operations such as sales, channel management, project handling, and market analysis to increase sales and revenue. - Currently serving as Senior Manager of Sales and Marketing for Aparna Enterprises based in Pune, with responsibilities including managing regional offices, sales offices, and field teams.

1. STANLLY XAVIER MOTTRU
Hand Phone: +91 94908 81294
E-Mail: stanlly65@gmail.com (Skype id: stanlly65)
Career Goal: In pursuit of senior/mid-managerial assignments in Sales & Marketing / Channel
Management / Business Development with a growth oriented organization,
CONSPECTUS
 Over 26 years’ of rich blend-experience in Sales & Marketing across the FMCG & Building Material (alu-zink/steel/GI-
GL/modern roofing/uPVC) sectors.
 Proficiency in handling marketing operations encompassing sales & marketing, channel management, Projects
handling, sales planning, & market share analysis.
 Expertise in devising marketing activities for augmented sales & revenue growth.
 Significant experience in maintaining Channel network, Depots, Branches, Modern-trade, Key-a/c, Factories,
Projects, & it’s administrations for Zonal & National level,
 An effective communicator with excellent team & relationship management skills and strong analytical, problem
solving & organizational abilities.
KNOWLEDGE PURVIEW
Sales & Marketing
⇒ Handling sales and marketing operations, thereby achieving increased sales growth.
⇒ Devising strategies to build consumer/End client preference and drive volumes at the Zonal & National level.
⇒ Developing periodic business plans & strategies, in coordination with macro plans of the organization.
⇒ Analyzing market trends, sales performance through direct /or channels, and other critical trends.
⇒ Evaluating the market scenario to interpret the market needs and accordingly plan strategize sales to increment
the market share.
⇒ Collecting & collating feedback from market & end clients to identify areas of improvement in the service level.
Channel Management
⇒ Developing and appointing new business/channel partners to expand product reach in the market.
⇒ Facilitating Product Development initiatives involving mapping & interpretation of client’s business requirements.
⇒ Close interaction with the channel (dealers and distributors)& end-clients to assist them to promote the product.
⇒ Assisting the vendors in routine operations & ensuring quality deliverables in the market.
⇒ Controlling the stock level to ensure seamless availability at each selling point.
Commercial Operations
⇒ Maintaining the ground stocks in all factories/depots/branches/stock points, and ensuring availability of stocks as per
the market demand.
⇒ Planning & proposing effective schemes, cost controlling and its administration for the Zonal & National level.
⇒ Liaising with PMC / EPC, C&FA, C&A, Depots, Modern Trade, Super-stockiest and Stockiest / Distributors to ensure
seamless operations.
Team Management
⇒ Monitoring, mentoring & motivating the sales team for effective functioning & accomplishment of individual & team
goals.
⇒ Preparing schedules of staff to ensure the achievement of the set targets.
⇒ Conducting meetings/training classes for setting up sales objectives and designing or streamlining processes to
ensure smooth functioning of sales operations.
CAREER HIGHLIGHTS
Jan’15 to till date Aparna Enterprises Limited “ Sr.Manager-Sales & Marketing -H.Q PUNE
(Handling two Zones/ Bld.Material/uPVC-Doors & Windows >
Notable Accomplishments
⇒ Successfully handling 2 Regional Offices, 4 Sales offices, 24+ Field force (including 2RBM’s),
⇒ Initiated new systems / controls in Sales & Administration and made communication more effective and firm between
the field force, project client, Key-a/c, and the company.
Apr’09 to Dec’14 Centurywells Roofing India (P) Limited “Sr.Manager-Sales & Marketing
(National-level/Bld.Material/steel/alu-zink/color coated)”
The Career Path:
Apr’09y-Mar’10 BM (Branch Manager-H.Q>Vijayawada),
Apr’10y-Mar’11 SBM (Sr.Branch Manager)
Apr’11y Dec’14 SMSM (Sr.Manager-Sales & Marketing/national level Role-H.Q Mum)
Notable Accomplishments
⇒ Successfully Designed, introduced and handled world class clients (like TATA Projects, Birla Group, Vedanta Group,
GACL, Nuclear power, HPCL, IOCL, Reliance etc, to name few), implemented a cost effective pricing structure to
Trade/market, for the enhancement of product off-take, availability & escalated the ROI.

2. ⇒ Initiated new systems / controls in Sales & Administration and made communication & control more effective and
firm between the field force, direct clients, dealers and the company.
⇒ Successfully handled 2 Factories, 16 Branches / Sales offices, 250+Channel partners, 160+ field forces, in North,
West & East Indian states (partly south).
July’08 to Mar’ 09 Shalimar Chemical Ltd “Regional Sales Manager-south”
(FMCG> Spices & edible oils. H.q> Hydearabad)
Notable Accomplishments
⇒ Successfully appointed and handled 4 SS points, 250 Channel partners/stockiest, handled 90+ field forces, in four
southern states and two islands (Andaman, nicobar & Lakhshadweep) of India.
⇒ Adopted by managing business operations with focus on top to bottom-line operations / performance and expertise
in determining company’s mission, through policies and objectives.
⇒ Being a new launch business (coconut & Mustered Oils), I / we have taken from zero to 130.00Lacs per month sales
within short span of time.
May’04 -June’08 Vidyut Metallics Pvt Ltd. “Regional Sales Manager-south”
(FMCG> Personal care/shaving systems. Hyderabad)
The Career Path:
May’04y-Oct’04 RSDM (Regional Sales Development Manager),
Nov’04y-Jun’08 RSM-cum-South coordinator-for entire south region
Notable Accomplishments
⇒ Successfully designed & implemented cost effective schemes and enhanced the product availability & escalated the
ROI. Achieved an increase of 35% in sales as comparison to the previous years,
⇒ Initiated new systems/controls in Sales & Administration and made communication & control more effective and firm
between the field force, distributors and the company.
⇒ Re-structured & streamlined the regional reporting system, inclusive zonal file and J/C, PJP (Journey
cycle/permanent journey plan), TA /DA rules salary structure etc.
⇒ Successfully handled 5 depots, 130+ field force, in four southern states,
Aug’01-Apr’04 Parichay Foods & Beverages Pvt. Ltd. “Area Sales Manager”,
(FMCG> Snacks /Namkeen & Spices-H.Q>Hyderabad)
Notable Accomplishments
⇒ Mentored sales teams of five Sales Officers and 23 Sales representatives.
⇒ Expanded the existing clientele by appointing 3 C& FA’s & 5 Superstokiest and successfully handled and
controlled 96 stockiest in AP.
Sep’96-Jul’01 Associated Aromatics Ltd., “Senior Sales Officer”
(FMCG>Soaps/Detergents/Fabric whitener-H.Q> Bhopal/Vijayawada)
Notable Accomplishments
⇒ Managed an increase of 150% in Sales by around and transformed Sales Personal into a cohesive, highly motivated
& result oriented Sales Team as a Major achievement.
⇒ Successfully appointed 1 C&FA & 50 plus stockiest in 2 months in AP. Recipient of the Received best sales officer
and attained appreciation from managing director in all India basis.
Feb’89-Aug’96 Brooke Bond Lipton India Ltd., as Territory Sale in-charge
(FMCG>Beverages-Tea & coffee. H.Q> Pune)
Notable Accomplishments
⇒ Accomplished all the given targets by increasing number of stockiest & redistribution and team building.
⇒ Achieved the given targets, making the merchandising effective and set the stockiest issues and climes.
ACADEMIC & TECHNICAL CREDENTIALS
Bachelor of Commerce Poona University 1988
Operating System MS-Office, WINDOWS-08, XP and Internet concepts
PERSONAL DETAILS
Date of Birth: 8th
June 1965.
Languages Known: English, Hind & Telugu
Permanent Address: # 20-6-69/3, Ramalingeswara peta,2nd
Lane,
Vijayawada- 520003. Andhra Pradesh
SALARY:
Present Salary INR.90000+12500=102500/-pm, (CTC.13.04Lacs)
Expected: My expectations are commensurate with my Experience & taking into account of present Market
rates. Given my background and Knowing that I can deliver what you’re looking for, I would be
looking at getting paid in the upper quartile of what the market is paying for the people like me.
AREA PREFERENCE: Current > PUNE-MH / willing to re-locates 100%
If I am given an opportunity to work with your esteemed organization I assure you sir, that I will give my entire
satisfaction to all my immediate superiors.
Thanking you
Yours truly,
Stanlly Xavier M