Srikar Reddy is a senior retail sales and operations professional with over 22 years of experience in retail across various industries including fresh foods, FMCG, grocery, and wellness. He has a proven track record of achieving revenue, profit, and business growth objectives. He is recognized for his ability to set up retail business operations, achieve operational excellence, manage operational issues, identify new business opportunities, and introduce new store concepts. Currently, he lends his expertise to organizations to help with online marketing, advertisement, online trading operations, and network marketing.

1. SRIKAR R REDDY
E-Mail: srikarrreddy@yahoo.com, srikarreddy35@gmail.com || Contact No.: (+91) 90085 77889, 98858 66400
Date of Birth: 3 May 1971 || Passport No: Z2991107; Valid Upto: Dec 10, 2024 ||
Employment Status: Permanent / Contract || Location: Hyderabad
SENIOR RETAIL SALES & OPERATIONS PROFESIONAL
INTRODUCTION
Arts graduate equipped with a Diploma in Hotel Management with 22 years of progressive experience in Retail
Sales & Operations across Fresh Foods, FMCG, Grocery, Non Food & Wellness merchandize industry. Proven track
record of achieving revenue, profit and business growth objectives within start-up, turnaround and rapid change
environments. Enhanced profitability & customer satisfaction by developing new verticals and deftly managing
existing key accounts and channel operations. Sound business strategies, optimal product mix, resource utilization
and competitive pricing have ensured consistent value in a fiercely competitive environment. Spearheaded
numerous business development and market expansion initiatives. Implement initiatives to make service a
differentiator thereby increasing retention of existing customers. Leveraged strong business analysis & monitoring
skills to understand trends across formats and craft strategies to provide organization a strategic advantage. A
decisive leader with strong passion for & successful history of setting up high performing teams that consistently
exceed revenue targets & customer expectations.
Recognized for outstanding contribution in following areas
 Setting up & managing retail business operations across formats (company outlets, franchise stores, shop in
shop, transport hubs & MBOs) in malls, food courts and high street; with deep understanding of critical
business drivers.
 Achieving operational excellence through deft store management, efficient forecasting & sales planning, data
mining, cost & quality consciousness, stringent systems and processes and capability enhancement.
 Managing operational issues, reversing negative sales trends, streamlining work flows while developing a cost
& quality conscious culture.
 Identifying and nurturing untapped business opportunities and market segments to expand brand presence.
 Introducing new store concepts and sales promotion plans to turn around store efficiencies and industry
benchmarks for critical P&L line items.
 Undertake initiatives to strengthen brand image thereby driving footfall and increasing value per transaction.
 Entering into strategic alliances for space selling & new category development.
 Managing retail price movement and visual merchandizing; managing inventory to minimize wastage &
shrinkage
CAREER CONTOUR
Entrepreneur Since 2012
 Currently lending techno-functional expertise to prestigious organizations to leverage online marketing
and advertisement to fuel organic growth.
 Spearhead online trading operations while skillfully managing the family business.
 Assist organizations in network marketing and customer cash back.
Metro Cash & Carry India Oct 2007 – Dec 2011
Head of Business Monitoring (Senior Manager) Jan 2009 – Dec 2011
 Institutionalized business monitoring (operational monitoring) across all distribution centres (wholesale
outlets) pan India.
 Reviewed all SOPs to ensure stringent internal control were established and implemented; took necessary
steps to minimize deviations.
 Honed skills on Business Monitoring at MCC, Turkey; trained & mentored relevant managers in India for
seamless execution. Reported BM Audit findings to Board of Directors-MCC IN; to recommend corrective
action & to COO-Asia; Corporate Operations Head-Dusseldorf, Germany.
 Conceptualize and implement various strategies to increase revenue and market share across segments
and remain competitive in a highly dynamic environment.

2. Head of Fresh Fruits July 2008 – Dec 2008
 Steered profitable growth of fresh food division including dairy, frozen, bakery and eggs.
 Planned and executed innovative sales & marketing strategies to fuel business growth.
 Enhanced cost efficiency & margins by re-negotiating vendor contracts and agreements.
 Essayed a key role in establishing new stores. Analyzed consumption patterns of region to finalize product
assortments and develop a pool of vendors to meet consumer needs.
General Manager – DC (Ops) Oct 2007 – June 2008
 Deftly managed distribution centre operations across verticals while delivering on key metrics of revenue,
profitability and market share.
 Lend techno-functional expertise to design of innovative product & pricing strategies after analyzing
customer needs, market trends and upcoming business opportunities.
Pantaloon Retail (I) Ltd Aug 2004 – Sep 2007
Profit Centre Head (Area Manager) – East Zone
 Provided leadership & direction to Food Bazaar retail food stores in eastern India, while keeping a sharp
focus on top & bottom line profitability.
 Deftly managed all facets of store operations including procurement, merchandizing, warehouse
management, inventory management, supply chain operations, product management & pricing and
marketing to fuel growth in revenue and market share.
 Achieved organic sales growth of over 40%, display income growth of 60% and net margin growth of 3%
through deft category management, innovative product and pricing strategies and exemplary service.
 Recognized for conceptualizing and implementing FB Festive ChamatCar that fuelled profitability &
market share across the region.
 Optimized inventory utilization by reducing inventory / stock cover from 21 days to 14 days and
eliminating non-performing SKUs.
Foodworld Supermarkets Ltd May 1999 – June 2004
Manager – Distribution & Process Centre (April 2003 – June 2004)
Manager – Operations (May 1999 – Apr 2003)
 Recorded significant growth in IMFL category, increase in employee productivity and achieved the highest
sales in the region, for more than 8 months.
 Appreciated for maintaining lowest shrinkage and operating costs.
 Achieved highest scores in the region for operational excellence, internal process audit & mystery
shoppers audit
 Contributed to revenue growth through space selling and trade load in IMFL Category.
 Implemented several initiatives to improve operational efficiency and service delivery. These include
o Implemented DC Plano-gram that improved service levels from 92% to 97%.
o Recorded reduction in stock days from 9 to 6 through implementation of DC MBQ.
o Appreciated for improving DC employee productivity from 6 lacs to 8 lacs per month.
o Implemented reprocessing of merchandise at store level to control shrinkage and reduce stock
value of damaged / expired products.
 Streamlined operating policies and processes including documentation, MIS and inter department
communication, to ensure smooth work operations.
Previous Experience
Hotel Viceroy Duty Manager July 1998 – Feb 1999
St Mark’s Hotel Lobby Manager Feb 1997 – June 1998
Green Park Front Office Supervisor / Executive Feb 1994 – Feb 1997
ACADEMIA
1994 Bachelor of Arts, Osmania University, Hyderabad
1993 Diploma in Hotel Management, Trade Wings Institute of Management, Hyderabad