Anoop Kumar Srivastava is seeking a manager-level position in sales, marketing, business development, or channel management. He has 9 years of experience in these areas. He is skilled at developing strategies to generate sales, expand market share, and achieve revenue goals. He is effective at communicating, presenting, negotiating, and managing people. His experience includes roles with Idea Cellular, Perfetti Van Melle India, Cadbury India, Reckitt Benckiser India, and Dorcas Market Makers.

1. ANOOP KUMAR SRIVASTAVA
Contact: +91- 9911005736 ~ E-Mail: anoop4cil@gmail.com
JOB OBJECTIVE
Seeking Manager level assignments in Sales & Marketing / Business Development / Channel Management with an
organization of high repute in Consumer Durables / FMCG industry
PROFILE SUMMARY
• A competent professional with 9 years of experience in:
Sales & Marketing Business Development Channel Management
Key Account Management Branding & Promotion Trade & Merchandising
• Deft in implementing competitive strategies for generating sales and developing & expanding market share towards
achievement of revenue
• Excellent in handling business operations in line with top & bottom line profitability through sales & marketing
strategies, channel & distribution management
• An effective communicator with good interpersonal, presentation, negotiation and people management skills
CORE COMPETENCIES
• Networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach
• Creating dynamic environment that fosters development opportunities and high performance amongst team members
• Implementing long / short term strategic plans & budgets to enhance sales and marketing operations, thereby achieving
increased sales growth across region
• Managing business growth through identification of new market segments for attainment of targets with a view to
optimize revenue
• Increasing and appointing new business partners to expand product reach in the market
ORGANISATIONAL EXPERIENCE
Since July 2015 with Idea Cellular Ltd, Assistant Manager
Role:
• Development of the channel programs and execute push-based strategies to retailers
• Achieving sales and revenue growth.
• Infrastructure growth and Development.
• Develop and maintain relationship within assigned accounts (channel partners & Retailers).
• Improve client utilization and product and service adoption.
• Facilitate all communications and dealings with established retailer.
• Lead the marketing planning process where necessary; conduct post program ROI analysis to gauge effectiveness.
• Communicate channel activities and results to senior management by delivering sales reports.
• Monitor competitor activity within the channel market and to form strategic plans to increase market share.
• Team Management and Motivation.
• Proper MIS Coordination
Since April ’13 Perfetti Van Melle India Pvt Ltd, West Delhi as Distribution & Sales Executive Till June 2015
Role:
• Leading a team of 24 people
• Training &Developing Resource Skills
• Identifying opportunities for maximizing business growth of the section
• Responsible for:
o Achieving primary & secondary sales targets through resources
o Handling entire gamut of confectionary category
o Execute sales & marketing activities for the brand portfolio(ALPENLIBE,CENTER FRESH,MENTOS,CENTER
FRUIT,BIG BABOL,CHLORMINT etc).
• Implementing plan for offering inputs related to right markets, channels, outlets, etc.
• Design activation templates and growth mapping plan by channel.
• Developing & designing systems for accurate forecasting
• Handling trade & consumer promotions and merchandising
• Managing working capital to meet current & future investment needs

2. • Monitoring selling arrangements (Distributors)
• Providing assistance to customers in business development (Market Development Program) and achieving
warehousing efficiency
• Looking after budget administration and optimization of brand input spend
• Understanding industry, market construct, trade & consumer behaviour for formulating effective plans, processes and
work practices
• Accomplishing plan on category visibility, continuous availability & freshness
Highlights:
• Successfully launched Alpenlibe Juzt Jelly,Mentos Flavors,Alpenlibe Flavors in the assigned region with Highest
Numeric & Weighted Distribution.
• Proficiently designed GOTM distribution model for entire Delhi market and became the first DSE to implement it in my
market.
Increased numeric & Weighted distribution of the brand portfolio in my market trough successful implementation of
GOTM distribution model.
• Sept’12-April ’13 Lehar foods India Pvt Ltd Ghaziabad as Area Sales Manager
Since June’11-Sept’12 Cadbury India Limited, Kanpur as Sales Executive
Role:
• Accountable for distribution, sales & promotional activities of Cadbury’s brands of company portfolio
• Planned & forecasted primary & secondary sales
• Observed volume growth and market share trend
• Developed launch plan and implemented the same in coordination with distributor & subordinates
• Monitoring and guiding a team of 3 TSIs,17 PCs and 1 Merchandiser.
• Responsible for recruitment and training of people resources working under me.
• Handling entire channel partners viz distributors, Super stockists and sub stockists in my territory
• Responsible for achieving various leading indicators like EC,MSS,numeric distribution, Weighted distribution etc.
April 09-Jun’11 Reckitt Benckiser India Limited, Patiala as Territory Sales In charge
Role:
• Responsible for generating sales & achieving targets.
• Planned & forecasted primary & secondary sales
• Observed volume growth and market share trend
• Responsible for planning and running loyalty programmes in my territory.
• Monitoring and guiding team of 3 Distributors & Salesmen.
• Responsible for recruitment and training of people resources working under me.
• Tracking competitors and maintaining in store visibility of products.
Responsible for channel management like retail, wholesale and modern trade.
Sep’06-april 09 Dorcas Market Makers Cholayil , Noida as Territory Sales In charge
Role:
• Generating Sales Volume through distribution channel in Selected Area.
• Responsible for merchandising, Activation and Avalibility
• Dealing In Modern Trade
• Responsible for Primary And Secondary sales
• Responsible for planning and running loyalty programmes in my territory.
• Monitoring and guiding team of 4Distributors & Salesmen.
.
IT SKILLS
• Well versed with:
o MS Office (Word, Excel & PowerPoint)
o Internet Applications

3. EDUCATION
• MBA(Marketing) from NIM Pune, Pune University in 2006.
• BA from ,Allahabad University in 2000.
• 12th
from, UP Board in 1997
• 10th
from UP Board in 1995
EXTRAMURAL ENGAGEMENTS
• Actively participated in extracurricular activities during School and College
PERSONAL DETAILS
Date of Birth: 26st
February, 1981
Address: B -34 Gali no 1 Kailash puri Palam New Delhi.
Languages Known: Hindi & English
Location Preference: Northern India