Kaushik Roy has over 15 years of experience in business development, distribution, and product promotion in industries including liquor, beverages, FMCG, and dairy. He currently works as an Area Sales Manager for Zydus Wellness Ltd, where he manages a team and is responsible for business development, key account management, and product promotions. Previously he held sales roles at companies such as Mother Dairy, Varun Beverages, and Jagatjit Industries. He has a Bachelor's degree in Commerce from Calcutta University and is located in Kolkata.

1. Kaushik Roy
Mobile: 9831119606/9830317770, Email: Kaushikroy_rai@rediffmail.com/ kaushikroy_rai@yahoo.com
MANAGERIAL ASSIGNMENTS
Sales & Marketing – Business Development – Channel Management
In Liquor – Wine/Beverages/Fmcg/Frozen& Fresh Dairy
• A dynamic professional with more than 15 years rich experience in
Business Development, Distribution, Product Promotion.
• A Keen implementer with proven abilities in following up strategies to
augment business, streamline distribution networks, promote products
for business excellence.
• Strong business acumen with skills to remain on the cutting edge; drive
new business through conceptualizing strategies, augmenting &
streamlining channel networks, implementing product promotions etc.
CORE COMPETENCIES
• Business Development
• Channel Management
• Distribution
• Key Account Management
• Product Promotions
• Executive Leadership
MANAGEMENT SKILLS
• Excellence in Analysis &
Problem Solving
• Sound Judgment &
Decision making skills
• Strong Influencing skills
• Achievement Oriented
Team player
• Persuasive Communicator

2. • Active participation, in managing products with skills in image & brand
building launches, growing & managing associates and client
relationships.
• The stints in diverse sectors have sharpened abilities in identifying
potential, deconstructing complex situations and further conceiving &
implementing streamlined solutions that have led to increased
revenues, profitability & overall success.
Proficiency Forte
Strategy Planning
• Helping the superior in conceptualizing & implementing long term strategic business plans in tune with
market trend, competitive scenario, macro business opportunities & channel readiness.
• Core team member to conduct business strategy planning & Analysis for assessment of revenue
potential and opportunities so as to tap new business sources to achieve planned targets.
Business Development
• Identifying & networking with prospective clients, generating business from existing accounts and
achieving profitability & increased sales growth.
• Analyzing marketing trends & tracking competitor’s activities and providing valuable inputs for product
enhancement & fine-tuning sales and marketing strategies.
• Implementing service plans/policies for the organizations, ensuring accomplishments of business goals.
Key Accounts Management
• Initiating and developing relationships with key decision makers in corporate for business development.

3. • Assessing requirements and conducting negotiations for delivering need based products to key clients.
• Ensuring speedy resolution of queries and grievances to maximize client satisfaction level.
• Maintaining excellent relation with clients to generate avenues for further business.
Product promotion/Launches
• Devising and implementing the marketing plan & activities with the team for successful launching of
new products.
• Providing suggestions to execute promotion/launches in sync with local characteristics to the
merchandisers.
• Active participation in arranging for marketing collaterals for the branding of the new product and
prepare plan, and executing the launch of the product.
• Ensuring maximum brand visibility & capture optimum market share through proper distribution.
Team Player
• Creating an environment that sustains an d encourage high performance, motivate team in optimizing
their contribution levels.
• Coordinating activities with the team member to ensure maximum output.
CAREER HIGHLIGHTS
ZYDUS WELLNESS LTD
AREA SALES MANAGER(WEST BENGAL,SIKKIM & BUTHAN)) Since Dec’ 2013
• Looking after the entire business of GENERAL TRADE,MODERN TRADE & HORECA & INSTUTATIONS.
• Steered diverse responsibility pertaining to business development, Key Accounts Management,
Relationship Management, Customer support operations, Technical Services, Administrations.
• Primary challenge entails sales focus, Product Knowledge.
• Strategized the most appropriate methods for escalating business.
• Work with Regional team / Co pack to understand regional product Opportunities.
• Develop regional consumer understanding.
• Tracking Competition closely.
• Build appropriate distribution & visibility infrastructure, processes & systems.
• Train, motivate and develop distributor’s sales teams to achieve volume targets within focus vicinities
and the balance of market.
. Handaling a team of 20 Executive, 10 Psm’s & 25 Dsr’s and a range of CFA and Distributors in the allocate
area.
. Monitoring CFA and distributors,along with marketing activities,brand building etc.

4. . Formulating strategies and policies for different markets.
MOTHER DAIRY FRUIT AND VEGETABLE PVT LTD Since Oct’ 2012
AREA SALES MANAGER(WEST BENGAL,ODISHA,BIHAR ,JHARKAND & PARTS OF NORTH EAST).
. Looking after entire east business (IFP DIVISION &FRESH DAIRY).
. Looking after GENERAL TRADE, MODERN TRADE, HOPRECA & INSTUTATIONS.
. Handaling a team of 10 Executive and a range of CFA and Distributors in the allocated area.
. Monitoring CFA and distributors,along with marketing activities,brand building etc.
. Tracking competition closely.
. Formulating strategies and policies for different markets.
. Build appropriate distribution and visibitity infrastructure, processes and system.
. Tracking the primary & secondary targets on a daily basis.
• Maintain and analyze market data on distributor & executive performance to maximize sales and
market results.
• Work with Regional team / Co pack to understand regional product Opportunities
VARUN BEVERAGES PVT LTD ( PepsiCo India Holdings Pvt Ltd) Since May’ 2009
Senior Customer Executive
. Handaling a team of 5 executives and 20 dsr.
. Looking after 4 distributors & 10 sub distributors.
. Looking after entire south Kolkata GENERAL TRADE,MODERN TRADE & INSTUTATIONS.
• Steered diverse responsibility pertaining to business development, Key Accounts Management,
Relationship Management, Customer support operations, Technical Services, Administrations.
• Primary challenge entails sales focus, Product Knowledge.
• Strategized the most appropriate methods for escalating business.
• Establish channels for different target markets & aim for efficiency, control and adaptability of
distribution network across Kolkata market.
• Monitor C&F and distributors, along with marketing activities, brand building exercise/event
sponsorship etc.
• Formulated strategies and policies for different markets.
Indage Vinyards Ltd (Champagne Indage Ltd ) Since April’ 2008 – May’2009
Senior Customer Executive
• Steered operations with focus on driving business operations and operational effectiveness.
• Involved in monitoring and developing wine markets in Kolkata, suburbs and north bengal.
• Facilitated distributor handling, collection of payments and arranging permits and coordination with
winery for smooth dispatches along with marketing activities, brand building exercise/ event
sponsorship etc.

5. Jagatjit Industries Ltd (Liquor Division) Since May’ 2001 – April’2008
Field Sales Officer
• Work with Regional team / Co pack to understand regional product Opportunities.
• Develop regional consumer understanding.
• Tracking Competition closely.
• Build appropriate distribution & visibility infrastructure, processes & systems.
• Train, motivate and develop distributor’s sales teams to achieve volume targets within focus vicinities
and the balance of market.
• Responsible for implementing approved programming with key on and off-premise accounts within the
designated geographical area and predetermined focus vicinities.
• Maintain and analyze market data on distributor & executive performance to maximize sales and
market results.
• Ensures accurate and timely communication of changing field conditions that effect volumes, staffing of
distributors and competitors to management, while managing all economic budgets that may be
assigned on behalf of the company.
EDUCATION
B.COM
Calcutta University in 1998
Computer Proficiency
MS Office
Personal Vitae’
Date of Birth : 27th
Nov, 1975
Address : BF-1/11, Deshbandhunagar,
Bandhan Apartment, Flat No. 1B
Baguiati, Kolkata – 700059
Location Preference : Kolkata
Current CTC : 7.50 LACS
Expected CTC : NEOGATIABLE

6. Jagatjit Industries Ltd (Liquor Division) Since May’ 2001 – April’2008
Field Sales Officer
• Work with Regional team / Co pack to understand regional product Opportunities.
• Develop regional consumer understanding.
• Tracking Competition closely.
• Build appropriate distribution & visibility infrastructure, processes & systems.
• Train, motivate and develop distributor’s sales teams to achieve volume targets within focus vicinities
and the balance of market.
• Responsible for implementing approved programming with key on and off-premise accounts within the
designated geographical area and predetermined focus vicinities.
• Maintain and analyze market data on distributor & executive performance to maximize sales and
market results.
• Ensures accurate and timely communication of changing field conditions that effect volumes, staffing of
distributors and competitors to management, while managing all economic budgets that may be
assigned on behalf of the company.
EDUCATION
B.COM
Calcutta University in 1998
Computer Proficiency
MS Office
Personal Vitae’
Date of Birth : 27th
Nov, 1975
Address : BF-1/11, Deshbandhunagar,
Bandhan Apartment, Flat No. 1B
Baguiati, Kolkata – 700059
Location Preference : Kolkata
Current CTC : 7.50 LACS
Expected CTC : NEOGATIABLE