This document is a resume for Mahtab-ud-Din summarizing his professional experience and qualifications. He has over 9 years of experience in sales, marketing, operations, and distribution for FMCG and FMCH industries. His most recent role was as a Senior Territory Sales Executive at GSK Consumer Healthcare Pakistan from 2014 to 2016 where he was responsible for business development, marketing strategies, sales target achievement, and customer management. He holds a Bachelor's degree in Commerce from the University of Punjab in Pakistan.

1. MAHTAB-UD-DIN
Mobile: +92 300/312 942 8482
Lahore- Pakistan Email: maahtabgsk@gmail.com/mahtab.uddeen@gmail.com
Profile:
I have worked with GSK (Consumer HealthCare) Pakistan as a Senior Territory
Sales Executive. I have more than 9 years experienced in FMCG & FMCH
industries as Order Taker, Merchandise Executive, Key Account Executive
(Modern Trade) & Senior Territory Sales Executive. Good knowledge in all
major process of Sales, Marketing, Operation, Coordination, Distribution, Sub
Distribution & Supplies of FMCG & FMCH Industries.
Objective:
To take a challenging & high performance oriented role in the field of Sales, Marketing & to be
an active participant in the development of Trade as well as Organization.
Professional Experience & Skills:
Sales & Marketing:
 Able to effectively communicate benefits and value of a company’s products or
services to partners and potential customers.
 Experience of professional presentations to customers.
 Excellent communications skills to build relationship with potential new customers
and to reinforce ones with existing customers.
 Experience of business development and customers.
 Strong business communication & decision making abilities.
 New product Launching Techniques compatible with the market.
Career History:
Sr. Territory Sales Executive: GSK Consumer Healthcare Pakistan.
(September 2014- February 2016)
Responsibilities:
 Led business development and marketing efforts, which expanded the customer base
and introduced products in the markets.
 Involved in the development of marketing strategies for the company.

2. 2
 Ensure effective spend of trade budgets to maximize sales.
 Well manage Primary & Secondary Sales of OTC & FMCG Brands in Lahore.
 Additional Assignment of SD’s (District Kasur & Sheikhupura) Primary Sales.
 Additional Assignment of New Business Development of COSMETIC CHANNEL in
Lahore.
 Build and Align PJP & DSF wise SAF (Shop Attendant Form) of COSMETIC
CHANNEL.
 Allocating Territories for the Sales Staff to maximizing the sales opportunities.
 Providing leadership and on job training to the sales team.
 Restructuring the PJP along with mapping of DSRs areas.
 Ensure 100% Achievement of agreed Sales Target & KPIs of assigned Zone.
 Implement & distribute Sales Plan of assigned Zone.
 Well manage Distributor, Customers and their Operation.
Key Account Executive: GSK Consumer Healthcare Pakistan.
(January 2012- August 2014)
Responsibilities:
 Well manage Modern Trade (Both IMT’s & LMT’s) Business in Lahore.
 Also manage CSD’s (Zonal Depot & Super Market) Business in Lahore.
 Design, Arrange & Execute JBP’s with LMT’s Customers.
 Design & Execute JBP’s with Chain Pharmacies of Lahore.
 Manage the Merchandiser & Brand Ambassador Team.
 Take initiatives of In-Store & Outside-Store Branding.
 Coordinate with Advertising Companies for Billboards, POSM Materials and Shop
Fascia.
 Plan & Execute BTL Activities.
 Take initiatives of In-Store & Outside—Store BTL Activities.
 Deployment of Kiosks, Podiums & FSUs according to Plan.
 Execute launches of new products and re-launch brands as per plan.
 Deployment of merchandising assets as per plan.
 Ensure proper record of assets deployed in the market.
 Ensure effective spend of trade budgets to maximize sales.
 Ensure Customer Wise (LMT’s) Targets and Investments Plan.
 Timely identification of issues hampering the business growth for further action.
 Liaise with National Key Account Manager (Head Office) regarding market issues
& provide solutions.
 Report submits on weekly/daily basis to National Key Account Manager
regarding market feed backs & competitors activities.

3. 3
 Maintain Customer wise Brand wise and SKUs wise Target vs. Achievement report
on daily/weekly basis & submit to National Key Account Manager.
 Correspond with Operation Manager for the status of Customers/ Distributions
Claims.
Merchandise Executive: GSK Consumer Healthcare Pakistan.
(February 2010- December 2011)
Responsibilities:
 SKU wise stock taking at store & Warehouse level.
 Display SKU wise stocks on assign shelves.
 Display SKU wise stocks on assign shelves.
 Intimate the concern person to generate order of stocks out & near to stock out.
 Deals with customers & consumers at store level.
Sales Executive Wali Oil Mills [Pvt.] Ltd.
(August 2006- January 2010)
Responsibilities:
 Deal as Order Taker for one year in GT & Key Accounts.
 Deal as Sales Executive in Lahore surrounding (Shahdrah, Muridkay, District
Kasur, District Okara, and District Sheikhupura for one year.
 Ensure Primary & Secondary Sales of Lahore surroundings Cities.
 Ensure 100% Achievement vs. Targets of the Distributions.
Academic Details:
 Bachelor in Commerce from University of the Punjab, Pakistan.
Technical Qualifications:
 Two days Training Session of Psychotherapy in Sun Fort Hotel.
 Networking on MCSE Track.
 Command on Microsoft Office.
Personal Details:
Date of Birth : September 15th 1985
Place of Birth : Lahore, Pakistan.
Nationality : Pakistani
Marital Status : Married
Passport Number : AH 0174831