1. Classified - Internal Use Only
SYED SHAMIM RAHMAN
Regional Supply Chain Manager (Samsung Mobile Biz.)
(E mail – lookoo76@gmail.com; Cell No: 0091 8334856611)
13.5 years experience in Supply Chain Management. Currently working for Samsung India (Mobile business), as Regional
Supply Chain Manager.
Earlier worked with Unilever India, Coca Cola, Dr. Reddy’s Lab, Ernst & Young, in addition to 3 years of experience
working in the gulf (Jeddah, Kingdom of Saudi Arabia).
Competency:
Demand planning, Supply Planning, Logistics, Warehouse management, Freight Negotiation, logistics cost control measures, FG
Distribution Management, Depot Management, Sell out based forecasting, S&OP, Inventory Control, customer service and
people management. Good working knowledge SAP R3 & APO.
Present Status:
Samsung India Electronics Private Limited (Mobile Business), Kolkata Region office. Working as the Regional Supply Chain
Manager (May 2013 till Oct 2015)
Responsible for handling end to end supply chain for the region – entire West Bengal, North East and Assam. Annual turnover
for the region - 2000 cr.
Responsibilities:
 Drive the end to end supply chain for the region – Demand planning to FGavailability as per forecast, across skus and
distribution points and on time basis
 Logistics & WH management: Freight negotiation (Outbound), Warehouse management, Ensure on time delivery as per
defined TAT, FIFO dispatches, Manage write-offs, facilitate audits. Logistics cost control measures by measuring and
improving parameters like cost per unit / cost per unit per KM, contract labor cost per unit, inventory turns etc.
 Drive the rolling weekly AP1 (Advance planning / Demand planning) in collaboration with Sales and national
distributors in line with sale out (actual consumer purchases), tertiary sales, trade stock, planned market support.
Arriving at the consensus number in value and volume terms in line with the company objective / target.
 SOFS : Sale out based forecasting (forecast by retailers at SKU / weekly bucket level). Drive the process and aligning
the same with HO SCM for supplies
 Sales order management: Ensuring the plan is transformed into purchase orders. Achieving the targeted advance order
fulfillment rate.
 Stock distribution management: Ensuring the availability of stocks across DCs as per the weekly plan – work closely
with sales to guard against overselling / underselling Vs the consensus forecast on one hand and with HO SCM for
availability of stocks on the other hand.
 SCR : Stock commitment ratio – It is defined as at any point of time stock at sku level should be equal to or greater than
7 days at ND point. The objective is to be at 85% on a daily basis
 Weekly closing : Closing the primary target for the week by ensuring stock availability / getting the PO from ND’s
(national distributor) as per the consensus weekly plan
 Ageing monitoring and facilitate liquidation.
 KPIs – Forecast accuracy (at weekly bucket), Advance PO accuracy, Order fulfillment rate, AP1- AP2 consensus rate.
SCR & SOFS
Highlights:
 Implementation of SOFS - Retailer based forecasting process
 Was instrumental in the launch of key flagship brands like – S6, Note 5, Note edge, Galaxy Note 4, Galaxy S5, Galaxy Note 3, Galaxy
gear.
 Roll out of Stock commitment ratio across the region

2. Classified - Internal Use Only
Professional Experience:
Basamh Commercial Distribution Company, Jeddah, Saudi Arabia,
Is one of the largest FMCG distributors in the Kingdom of Saudi Arabia having sole distributorship rights in the kingdom for
major multinationals like Nestle, SC Johnson, General Mills & Perrier in addition to their own flagship brand GOODY.
Having an annual turnover of 1500 mil Saudi Riyal and 11distribution points spread across the kingdom.
Worked as Manager – Demand Planning & Distribution - Aug’09 to Sep 2012. Handled entire range of products involving 550 skus
across the kingdom through 11 distribution points.
Hindustan Unilever Ltd
Is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British -Dutch company Unilever
which controls 52% majority stake in HUL. Its products include Home & personal care, foods, beverages, Urban 2 segment
(premium brands). With an annual turnover of 22400 Cr INR, HUL operates through four regional offices at Delhi, Mumbai,
Kolkata & Chennai, with its HO at Mumbai.
Worked as Customer Service Manager, Chennai RO – Planning & Distribution since April’08 to 09. Was responsible for Demand
planning and Distribution function / maintaining the hygiene of the CRS (customer replenishment system) / implementation of new
ways of working for entire south Indian states of TN, Ker, AP & Kr, based out of Chennai RO.
Dr Reddy’s Laboratories, Hyderabad
Mar’06 – Apr’08: Dr Reddy’s Laboratories, Hyderabad, India
Deputy Manager – Supply Chain Management (Branded Formulations)
Hindustan Coca Cola Beverages Pvt. Ltd
Nov’02 – Feb’06: Hindustan Coca Cola Beverages Pvt. Ltd.
Logistics Executive – MIS, Planning and Control (Dasna Plant – Ghaziabad,U.P)
Ernst and Young Pvt. Ltd., New Delhi
Junior Executive - Audit Division Apr’02 – Nov’02
Assam Tea Brokers Pvt. Ltd., Guwahati
Executive Aug’01 – Jan’02
Responsibilities Handled:
 Driving the Demand Planning and Distribution management process (11 branches spread across the Kingdom of Saudi Arabia / 9
distribution points, spread across Tamil Nadu, Kerala, Karnataka and Andhra Pradesh In HUL). The process involved a consensus collaborative
plan where the building blocks (as part of sales & marketing initiatives, promotional programs and market intelligence) are added to the
statistical baseline forecast with the help of SAP APO, generated by the planning team and discussed with sales and marketing team to
arrive at the final consensus forecast. Responsible for meeting the forecast accuracy and CCFOT (customer case fill on time). Was responsible
for entire range of 500+ unilever skus of all categories (HPC/F&B/U2). Work in collaboration with central supply planning team to ensure stock
availability at depots as per set stock norm. Have successfully handled a business worth 5600 Cr INR.
 Driving monthly S&OP (sales & operational planning process). The process starts with arriving at the consensus sales forecast (as explained
above) for the coming time horizon (N+3). Review of the hits and misses of previous month. Expected issues relating to product
availability, Forecast accuracy (analysis and root cause for deviations from target), non moving and slow moving inventory & write-offs.
Estimation of Pending order, LE (Latest estimate) for the year based on the YTD actual and forecast for the BOY (Balance of the year).
 Ensuring Distribution of skus across distribution points based on inventory norms set for each sku based on factors like sales history /
product availability lead time / promotional activity. Co-ordinate with logistics for ensuring on time and in full product availability.
Periodic review of inventory norms. Managing distribution of new products and promotional products. Maintaining the targeted OTIF
level on a every day basis.

3. Classified - Internal Use Only
 Maintaining the hygiene of the customer replenishment system by regular inspection of stock norms set (based on customer sale out
history/promotional activity) at customer item level. Providing uplift / down lift to norms, based on current sales trend / request from sales
team, after giving due weight age to existing inventory at distribution point / considering impact to forecast accuracy. Work closely with IT
team to address hygiene issues in the system (ERP, capturing customer sale out data and closing inventory and linked to SAP R3 - branch
inventory data). Responsible for setting inventory norm for new product and promotional products in collaboration with sales & marketing
team.
 Active involvement in the QGP meets (quarterly growth plan) held at Mumbai HO along with central supply chain team / sales team /
marketing & brand teams to finalize the plan for the next quarter. Was responsible for providing input from a regional perspective on the
forecast, volume impact on planned promotions and trade activities, launch of new products.
 Responsible for minimizing slob (slow & obsolete) stocks at customer point as well as at depots. Done in collaboration with sales team &
brand team through identification, generating the focus of the sales team and seeking trade support from Brand team for liquidation.
 Work closely with depot logistics to manage depot space by managing over stocking and minimizing Slob. Ensuring high standard of
customer CCFOT by ensuring depot stock availability, CRS hygiene, customer payment (credit/overdraft/cash), truck availability and
delivery on time.
 Active member of Accenture Supply Chain Reengineering Project; implemented the proposed processes related to Demand and Supply
Planning in DRL
Major contributions:
 Champion as part of the Core Project Team, involved in design and implementation of key CSE (customer service excellence) projects -
Hub & Spoke with N day servicing, Dynamic Norms (Tool) for U2 business, S&OP - One National WoW (way of working).
 Played an active role in setting up of a new depot at Hubli (handling approx 7500 tons / pm and servicing to 250 odd distributors)
 Implemented Dynamic Norm Tool in the U2 business (Segment comprising of top end products like Lakme, Ponds, etc) – resulted in
improvement of service levels and reduction in NMSM
 Setting up buffer storage at Chennai to minimize service lead time for products produced outside South.
 Streamlined the Direct dispatches of Mass fabric wash (Wheel Bar/Powder) from Mangalore factory – resulted in improvement of
service levels and reduction in logistics cost.
 Reduction of forecast error to 35% from 40% - best in the country.
 Company separation project at Basamh – Workedon BU separation project, Worked extensively in implementing the same in the ERP as well
as setting up operational processes within the department.
 Successfully reduced slow/non-moving inventory by Rs. 1 Crore in 06-07 by taking appropriate actions.
 Played a vital role in new logo implementation i.e. from old logo packing materials to nominal write-offs of old-logo materials by
proper procurement planning.
 Effectively implemented MTO Scenario for Omez & Oncology Supplies for entire export market established robust processes and
ensured proper communication between demand planning, supply planning, logistics, bond-room and production team.
 Instrumental in coordinating for 20 new branded-formulations product-launches
 People development: Lead the team and ensure that potential of each individual is fully utilized
Scholastics
 MBA (Finance) from Tezpur University, a Central University, Assam in 2001.
 B.Com. (Accountancy Honours) from Guwahati Commerce College, Guwahati, Assam in 1998.

4. Classified - Internal Use Only
Other Career Highlights:
 Recipient of Chairman’s excellence award in Dr. Reddys.
 Recognition as a valued contributor in Basamh.
 Recognition as a valued contributor in Coca Cola
 Scored 98% in mathematics in class 10 exam. Distinction in Mathematics & Advance Mathematics in Class 10
 Qualified in the preliminary round of National Talent search examination.
Personal Dossier
Date of Birth : 10th
May 1976
Address : Flat 6/4, Block C
Green Towers
Golf Green
Kolkata
WB, India