1. ARVIND SINGH RATHI
Contact: 09917494982, Whatsapp no. - 07351494982 ~ E-Mail: arvind.singhupw@gmail.com
JOB OBJECTIVE
Seeking senior level assignments in Channel & Retail Sales / Business Development with an organization of high reputed
Company.
PROFILE SUMMARY
• A competent professional with 13 years of experience in:
Channel & Retail Sales Office Operations Channel Management
Brand Management Business Development Liaison & coordination
Territory Management Marketing
• Proficient in interacting and presenting new proposals with very senior management of companies.
• Excellent in negotiation on commercials over new proposals with senior management.
• Excellent in handling business operations in line with top & bottom line performances through sales & marketing strategies,
channel & distribution management.
• Demonstrated competency in launching new products for increasing portfolio and effectuating sales promotion as a
part of brand building & market development effort to enhance product awareness.
• Conceptualizing & implementing competitive strategies for generating sales and developing as well as expanding market
share towards achievement of revenue & profitability targets.
• An effective communicator with good people management, planning and problem solving skills.
CORE COMPETENCIES
• Supervising sales and marketing operations for achieving increased growth & top-line profitability.
• Initiating & developing relationships with key decision makers in target organizations for business development
Driving business growth through identification & penetration of new market segments for attainment of targets with a
view to optimize revenue.
• Identifying and networking with financially strong & reliable channel partners for deeper market penetration & reach.
• Working closely with dealers and distributors to assist them for promoting product .
• Mapping client’s, identifying improvement areas & implementing measures to maximize customer satisfaction levels.
• Overseeing profit centre operations & accountable for increasing profitability and achieving business objectives within
budgeted parameters.
• Reviewing & interpreting competition and market information to fine tune marketing strategies for achievement of
sales targets.
• Developing & maintaining relationships with customers to achieve repeat / referral business.
ORGANISATIONAL EXPERIENCE
Since Feb’2014 to till date Joined as a Sales Officer Promoted Area Business Manager working with Shivalik
Communication Pvt. Ltd.
Role:
• Appointing new Distributors.
• Handling Distributors.
• Handling recruitment & training of new employees at DSE & Mis levels.
• Supervising operations of sales force (DSE & office staff) MIS, Marketing and Sales Team.
• Spearheading a team of 10 people (DSE and Mis).
• Developing distributors & dealers in new and existing territory.
• Measuring performance of 10 people at different levels.
• Expanding business in given budget & time.
• Evaluating & analyzing performance of sales people.
• Responsible for marketing brand of our company.
• Handling the sales in the appointed territory.
• Providing Service to the Dealers and the Customers of Handset buyers.
• Taking care of merchandising in the given territory.
• Increasing the motivation of the staff.
• Completion of targets i.e. Value, WOD, AWOD and SPWOD.

2. • Comfortable in ROI calculations and distributor handling.
Highlights:
• Have been awarded as the ‘Best Sales Officer, Meerut Zone’ (Samsung Mobile) for excellent performer .
June’2007-Jan’2014 working with Idea Cellular Limited.
Joined as RDO; promoted as Senior Territory Sales Executive; Sales, Marketing & Business Development with 8
times salary increment and grade promotion with 6 years of working.
Role:
• Appointing new Prepaid Channel Partners.
• Handling Prepaid Channel Partners.
• Handling recruitment & training of new employees at DSE & CCE levels.
• Supervising operations of sales force (DSE, CCE & office staff) MIS, Marketing and Sales Team.
• Spearheading a team of 7 people (DSE and MIS).
• Developing distributors & retailers in new and existing territory.
• Measuring performance of 7 people at different levels.
• Expanding business in given budget & time.
• Evaluating & analyzing performance of sales people.
• Responsible for marketing brand of our company.
• Handling the sales in the appointed territory.
• Handling channel Partner in Prepaid Department.
• Providing Service to the Retailers and the Customers of Prepaid.
• Taking care of merchandising in the given territory.
• Increasing the motivation of the staff.
• Completion of targets i.e. Gross add, net add, primary, tertiary, Sim selling outlets, new retailer addition, increasing the
BTS utilization etc.
• Managing CAF compliance of the distributors.
• Achieving Net setter and Handset targets.
• Comfortable in ROI calculations and distributor handling.
Highlights:
• Have been awarded 2 times as the ‘Best Territory Sales Executive, Meerut Zone’ (idea Cellular Ltd.) for excellent
performer with Certificate of excellence from Prepaid Head.
• Have been awarded 5 Years Service Recognition with idea Cellular Ltd. with Certificate of Long Service Recognition
from COO.
June’2007-Oct’2007 worked with Idea Cellular Ltd. as Rural Development Officer.
Role:
• Handled Prepaid Channel Partner.
• Maintained the sales plans.
• Spearheaded a unit of 4 people at different levels.
• Submitted day end reports to senior.
• Supervised retail base and territory.
• Maintained visual merchandising and promoted activities for market visibility.
• Managed activities of Marketing Team at DSE & MIS Level.
• Communicated regular updates to DSE & MIS.
Highlight:
• Recognized as Best Performer among 3 people.
Oct’2006-May’2007 worked with Idea Cellular Limited, Baraut as Team Leader
Role:
• Headed a unit of 2 people at different levels.

3. • Sales promotion activities with team.
• Managed PCO sales targets.
• Achieved PCO & revenue target.
Highlights:
• Highly Target achieved 270 PCO in 7 months in Meerut zone.
Oct’2003-Sep’2006 working with Bharti Airtel Ltd.
Joined as Field sales Executive; promoted as Team Leader
Role:
• Achieved targets i.e. revenue, activations and new retail appointed.
• Taking care of merchandising in the territory.
Highlight:
• Have been awarded as the ‘Best Field sales Executive (MRT193)’ in Bharti Airtel Limited. UP-West & Uttaranchal with
Certificate of Individual Excellence from COO.
TRAINING
• Successfully completed trainings on Personality Development, Grooming, Communication Skills and Time
Management Skill.
IT SKILLS
• Well versed with MS Office and Internet Applications.
ACADEMIC QUALIFICATION
• 2002 : B.A. from CCS University with 2nd
division (58% Marks).
• 1999 : XII from U.P. Board with 1st
division (61% Marks).
• 1996 : X from U.P. Board with 2nd
division (45.2% Marks).
OTHERS
• 1998: Electronics diploma from D.J. Polytechnic, Baraut with “A” grade.
• Sports: Kick Master Taekwondo Federation of Yellow one with 53% marks.
CARRER OBJECTIVE
To achieve professional excellence in my work through a process of learning combined with experience, wish to contribute
vision, leadership & conceptual skills to my organization & derive a sense of accomplishments in my endeavours.
PERSONAL DETAILS
Father’s Name: Mr. Jahan Singh Rathi
Date of Birth & Place: 05th
May, 1979 (Dhanbad)
Address: House no. 93/4, Street no. 2/1
Colony- Azadnagar, Near Railway Station,
Town- Baraut (Baghpat), Pin-250611
Languages Known: Hindi and English
“I hereby declare that the information given above is true to the best of my knowledge”
Date: 02/04/2016

4. Place: Baraut (Arvind Singh Rathi)