A seasoned professional with practical experience and solid understanding of a diverse range of sales and marketing product and service management including market analysis, sales and marketing , team building and sales development. Demonstrated ability to select train and retain self motivated, customer oriented employees. High-caliber presentation, negotiation and closing skills.

1. Hiran Wijewardene
113 Kynsey Road Colombo 8 Sri Lanka Mobile : +94772994455/+94768209591
E-mail: Hiranwije@gmail.com /hw8607@att.net
Objective: A challenging position where I am able to utilize my experience combined with my skills to
prosper in a growth oriented organization.
Professional summary:
A seasoned professional with practical experience and solid understanding of a diverse range of sales and
marketing product and service management including market analysis, sales and marketing , team building
and sales development. Demonstrated ability to select train and retain self motivated, customer oriented
employees. High-caliber presentation, negotiation and closing skills.
I am a US/Sri Lankan citizen with over 15 years experience in sales management.
Occupational Strengths:
• A visionary leader experienced in strategic planning and execution.
• Experience in formulating policy, and developing and implementing new strategies and
• procedures.
• Ability to identify and secure revenue sources.
• Highly networked with officials at all the levels in government and private business partners
• Ability to motivate teams and simultaneously manage several projects
• Ability to deal with different situations spontaneously.
• Handle stress well. Dedicated to customer satisfaction
• Highly experienced in all Sales, Marketing and Management aspects.
• Good organizational skills.
Work Experience:
Senior Vice President Business Development & Sales – January 2019 to date
Promoted to the above position
Responsibilities include expanding existing relationships while attracting new business to existing and new
business lines within the Informatics products & services platform and any affiliate products. Responsible
for creating compelling sales strategies and form key partnerships with both national accounts as well as
Enterprise Solutions and Services. Ensure Profitability & Oversee Pricing and Forecasting. Inspire
Innovation & Excellence while providing Visionary Entrepreneurial Leadership. Create value through
trusted client relationships. Recruiting, building and providing team leadership and serving as a key
resource to a high-performing sales team for operational excellence and business service
Head of Operations Enterprise Business, /Head of Sales – Enterprise Solutions & E Identity/Head
Strategic Partner Development & Affiliate Channels Informatics (Pvt) Ltd/ Informatics International
Limited October 2010 to date
- Lead the development, execution, monitoring, and refinement of programs and initiatives related to the
Partner & Channel strategy
- Handled day-to-day partner, and affiliate related communication
- Managing reporting to track program effectiveness of channel partner & distribution strategy; evaluated
and developed recommendations for change. Lead implementation of program enhancements
- Worked closely with other members of the, Sales, Marketing and Customer Management to develop
offers that meet business and market changing needs and provided strategic business & project planning
guidance for members of the sales team
- Visited customers, distributors and partners locally& internationally to enhance relationships, in order to
build loyalty through customer relationships
- Tracked and evaluated competitive activity trends in order to enhance strategic direction and focus
- Prepared top-level assessment and reporting to inform top management of activities and progress related
to partner and distributor activities
- Managed effective relationships across business solutions and technology groups.
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2. - Provided leadership through an expert understanding of business objectives and KOI
- Successfully managed the expectations of the end customer, distributor & partner
- Contributed to, managing, and review of all business
- Identify and solve functionality, and gaps on business processes
- Maintaining responsibility for and making presentations to the board of directors
Chief Executive Officer/Commercial Director – Moota Telecom (Sri Lanka) January 2010 to
September 2010
Developed a strategic plan promote revenue, profitability and growth of the Sri Lankan office.
Oversaw company operations in Sri Lanka to insure production efficiency, quality, service, and cost
effective management of resources.
Approved operational procedures, policies and standards.
Reviewed activity reports and financial statements to determine progress and status in attaining objectives
and plans in accordance with current conditions
Evaluation of the performance of a team of software/network engineers for compliance with established
policies and objectives
Represent the company at various forums and at formal functions.
Actively promoted sales & marketing activities.
Directed and lead planning and project management activities between Norway Headquarters and Sri
Lanka
Sales Manager – North East Region: at&t (USA) - March 1999 to September 2009
Financial Accountability – Consistently continue to achieve sales objectives including activation’s,
accessories, enhanced services and revenue goals. Tracking and measuring retail store performance.
Preparation of sales projections, management reports and retail store correspondence. Responsible for P&L
including: Effectively managing multiple store/kiosk payrolls including overtime and multiple store/kiosk
operating expenses. Preparation of sales projections, management reports and retail store correspondence.
Monitoring operations for regular compliance with policies and procedures. Developing, implementing and
evaluating local sales incentive programs for sales representatives. Establishing, implementing and
evaluating regular store visit program and activity forms for feedback to upper management.
Human Resource Management – Recruitment, selection and training of personnel. Assisted Managers in
recruitment, selection, development and training. Documenting and managing Performance Improvement
Plans. Guiding and evaluating management performance by providing timely feedback. Provided
management with support during peak periods or when scheduling conflicts arise.
Customer Experience – Ensuring that the sales and service standards are followed to assure that the
customer has a World-Class experience. Effectively communicated with other departments on behalf of
customers or employees. Focused on retaining customers, by providing updated product and promotional
information. Handled customer escalations.
Operational Compliance – Responsible for visiting stores/kiosks on a regular basis. Sales and agent
commission reconciliation. Responsible for daily financial, accounting and inventory controls. Develop and
continue to execute selling strategies that impact the sales for the channel. Strategic involvement with local
marketing initiatives and securing new locations. Developed and maintained an effective relationship with
all distribution channel principals. Function as the Interface between National Retail accounts and
Company departments to enhance communications and expedite processes.
Self-Development- Became involved with community programs and activities that impact Company goals
in a positive manner
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3. Personal Achievements
• Increased month over month revenue and new activations, and was successful in increasing branch
sales by 45 % over the prior year
• Year 2000 sales performers club.
• Personal achievement of 1000 Value Added Services (features) in 12 months
• Churn buster award for saving accounts
• Leadership award for overall performance in sales, customer service, Administrative and operations
work
• Leaders Club award for sales performance – 2nd
quarter 1999
Retail Sales Manager: Metrocall Inc., (USA) June 1996 to February 1999
Responsible for achieving Company objectives and executing initiatives, programs and procedures to
ensure complete compliance and achievement in the areas of store financial results, customer service,
operations, merchandising, marketing and staff training and development.
Duties & Responsibilities
• Lead in maximizing positive results in the area of Company change and growth through ongoing,
proactive and effective downward communication.
• Fostered an environment of open and upward communication with all staff to insure positive employee
morale, effective conflict resolution and upward flow of creative ideas for the benefit of the Company
and its employees.
• Attained and exceeded financial goals by directing employees in their efforts and execution of
individual store financial goals and attainment of all Company sales initiatives.
• Developed and lead personnel to be proactive in new business development, sales process execution,
customer service, cost control and their ability to properly analyze and take corrective measures in all
areas.
• Taught, lead and coached direct reports to increase their effectiveness, efficiency and productivity.
Personal Achievements
• Trained in the New Base ACCLIVUS management-coaching program in 1996.
• Ranked among the top 10 sales performers in the United States.
• Nominee for the National Achievement award, for top performers who achieved 120% of quota.
Communications Consultant: Metrocall Inc., - September 1995 to May 1996
• Member of the outside sales team, of a large nationwide paging company.
• Gained experience in cold calling and personal selling.
• Serviced established accounts; contacted and sold new accounts.
• Trained on the ACCLIVUS personal selling training program.
Sales and Marketing Manager: Teletronics Ltd. (Sri Lanka) - June 1994 to July 1995
• Set up the overall sales and marketing operation for a new telecommunication and cellular company.
• Responsible for all sales and marketing activities including Recruitment and training of fourteen sales
consultants and many distributors for managing and achieving sales and marketing goals of Cellular
and communications equipment.
• Coordinated customer quotations and assigned account responsibilities.
• Established and maintained communication between sales, marketing and other personnel as well as
customers and vendors.
• Developed marketing strategies that included planning, implementing, and controlling, to gain a 20%
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4. market share within one year while achieving over 120% quotas
Divisional Manager: Forbes (Ceylon) Ltd. - March 1992 to May 1994
• Took charge of a non-profitable division in cellular communication equipment and turned it into a
profitable operation.
• Recruited and developed a new sales team and a distributor network to implement aggressive
• marketing and advertising strategies based on a concentrated teamwork environment.
• Researched potential products that would attract the local market.
• Identified vendors and was successful in obtaining their dealerships.
Product Manager: Communication and Business Equipment (Pvt) Ltd.(Sri Lanka) - December to
1990 to February 1992
• Manager in charge of marketing Alcatel PABX systems and Litron personal computers into the
market. The sales team consisted of 4 Sales Consultants, and 7 Sales Representatives.
• Responsible for identifying the market and creating a marketing plan, which resulted in the gain of a
37 % market, share.
Liaison Officer: Herman Ludwig Organization/Calberson International(Sri Lanka) - March 1990 to
December 1990.
Functioned as the Sri Lankan representative for the above named International Freight Forwarder with
offices in over 50 countries around the world. Gained a fair knowledge in shipping/freight forwarding
operations and also in clearing/forwarding of cargo.
Sales & Marketing Executive: Informatics (Pvt)Ltd.(Sri Lanka) - September 1987 to October 1989
Started career as a Trainee and was subsequently promoted to the above position in a company
specializing in Information Technology. The company is the Sri Lankan agent for Siemens-Nixdorf
Main Frame, Mini & Personal computers. Was assigned to handle the Hotel/Retail computerization
market segment and received overseas training on the subject.
Professional Affiliations
• Executive Member – American Marketing Association
• Member- American Management Association International
• Professional Member National Association of Sales Professionals USA
Awards Received
American Field Service Scholarship to New Zealand - 1983 to 1984
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