1. VIKAS SHARMA
A-9,Sector - 18 , Noida -201301
M.B.A. ( Marketing & finance ) , B.com
Mobile: 9893116460 E-mail: v09sharma@gmail.com
SEEKING ASSIGNMENT IN SALES & MARKETING, BUSINESS OPERATIONS WITH AN ORGANISATION OF
REPUTE.
PROFESSIONAL SYNOPSIS
 A result oriented professional with above 9 years experience in Sales and Marketing, Business
Management & Development.
 Expertise in franchising, business development, operations, strategic planning, corporate branding,
marketing, sales and team management.
 Proficiency in devising marketing, sales and activation strategy to accentuate business growth.
 Presently working with ZEE Learn Ltd. (ZLL), as Sr. Regional Manager.
 Giving consultation to business partners for ATL and BTL activities and conducting activities.
 Extensive exposure to various facets of business such as Sales Management, Marketing, Business
Management & Strategic Planning.
 An out-of-the-box thinker with a proven track record of increasing revenues, establishing business
networks, streamlining workflow and creating a team work environment to enhance productivity
innovatively for reputed business houses.
 Proficient in independently designing & implementing marketing & sales strategies.
 Supervising business partners operations for rendering & achieving quality centres.
 Leading, training & monitoring the performance of team members to ensure efficiency in sales and
operations and meeting of targets.
 Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented
attitude.
 Ability to liaise with business divisions / functions, vendors and Franchises Business partners.
 Analyzing which is the right media vehicle as per the conversion and territory.
ZEE LEARN LTD Sr. Regional manager, Operations and Enrolments Oct 2009- till date
(North and central India, 9 states and 2 union territories)
Roles and responsibilities - Managed Team Size- 13 members
Business - Managing business as Sr. Regional Manager (Ankur vertical) with a base of
300 + franchises, turnover of 11 Cr.
Development - Business directive of 30 % growth year on year.

2. Operations - Operations and management of enrolled Units at different sessions in a
year.
Achieving a challenging centre activation rate of 85%, with a TOT of 90
days.
Activation and Marketing - Strategy and execution of Marketing Campaigns centre wise/ throughout
different territories to augment brand and franchisee sales imperatives.
Responsible for organizing cluster marketing activities through BP
contribution.
Creating the annual marketing plan and academic plan.
Training - Managing an extensive training program across franchise workforce (3000
people/year)
Guiding BP for the resource management and training
Inducting business partners and center heads for the day to day business
activities.
BD, New - Ground research and evaluation across new geographies for business
expansion.
Responsible for driving the operational break even for centers by
achieving the 60 enrollment in the first year.
Geographies - Comprehensive setup and ramp-up of new units to become operational
and profitable.
Responsible for organizing cluster marketing activities through BP
contribution.
Driving audits and compliance at the centers.
Additional Revenues - Driving secondary sales in terms of additional product like shoes, WU and
other products / 40 lacks annually in the year 13-14, starting at 6 lacks for
the year 10-11.
Team Size
 Direct team includes –
 Marketing – 3, Operations – 3, Academic Support -4 SAT – 3.
 Indirect – Customer Support.
Area - 9 States and 2 Union Territories.

3. Achievement
⇒ Successfully operationlized 100+ centres till date in the financial year over achieving the target by 20
%.
⇒ Achieved business expansion from 18 lakhs to 11 Cr from year 2009 cross geographies.
⇒ Successfully reduced center operationalization TAT by 33%, bringing it down to 30 days from 45 days.
⇒ Reviving the brand in central India from growing 5 franchisee to 78 in from 2009 till date.
⇒ Managed a strong yearly growth of 50 % on a plan of 40 % (90 for 60 – Enrolment/Centre).
⇒ Awarded best Regional manager in the year 2010-11 and 2012-13.
⇒ Best team manager for the year 2012-13.
⇒ Driven additional revenue of 1 Cr and increasing zonal contribution by 15 % through extra product till
date.
⇒ Increased the RPS by 15 % by driving marketing activity and strong word of mouth.
⇒ Reduced cost of marketing by driving cluster activities and vendor management.
⇒ Clocking the highest number of enrollment in the major admission sessions consistently throughout
the year by giving YOY growth of 30 %.
⇒ Achieved 33 % growth against the set standard of 60 enrolments per center.
⇒ Changed the revenue cycle at center level to align with the company’s financial cycle which helped in
gaining 30% more business year on year.
ORGANIZATIONAL EXPERIENCE
Infoedge (India) Ltd.99acres.com, Indore Asst. Manager-Corp. Sales Oct ’07-Mar’09
The Company is a leading provider of online recruitment, matrimonial, real estate & education
classifieds and related services in India which comprise of divisions like, www.naukri.com,
www.99acres.com,www.jeevansathi.com,www.shiksha.com with turnover of over 4500 crores.
Notable Accomplishments
 Notable contributions towards achievement of branch objectives & achieving business in terms of
revenue, market share & customer satisfaction.
 Indulged in realisation of Annual Business Plan by initiating sales & marketing activities at the Indore
circle.
 Increased branch addressability/extraction & market share by ensuring network expansion &
correction.
 Evolved timely MIS on product, competition & promotion by providing key marketing inputs to the
head of the department.
 Mentoring a team of sales officers for corporate management.
Ensuring competitive edge in the market place by devising local sales promotion.
 Continuous active coordination with the HOD on receivable management, and branch MIS & with
customer service, finance & other support functions.

4. Birla Home Finance (EHLD), Bhopal Sales officer Mar’02-May’04
Birla Home Finance Ltd. or better still, now known as BHW Home Finance Ltd. is a part of Deustche Post
bank Group. Being the largest retail bank of Germany, its financial services cover private, business and
corporate solutions. BHW has an extensive network of 40 branches providing easy accessibility to the
bank customers.
NOTABLE ACCOMPLISHMENTS
 Timely achievement of sales & collection targets.
 Distinguished efforts in giving presentations & meeting up with senior management people of
various banks such as District CO-OP Bank, Regional Rural Bank, Urban CO-OP Banks.
 Involved in generation, prospecting, proposal preparation, cost estimation, rate negotiations &
closing the deal.
 Procuring more work from existing clients by interacting with project managers or support
executives.
 Distinguished efforts in strategic decision-making by providing the top management with the first
hand market inputs & competitors activities
EDUCATIONAL QUALIFICATION EDUCATIONAL QUALIFICATION
M.B.A (Marketing & Finance) DAVV – Indore, M.P. 2005-2007
B.Com Bhopal School of Social Sciences (B.S.S.S), Bhopal 1999-2002
Senior Secondary M.P.Board , Bhopal 1998-1999
TRAINING
Organization : Standard Chartered Asset Management Co.
Duration : One month.
Exposure to : Worked as a Fund promoter.
Key learning : Core knowledge about mutual fund.
Organization : Standard Chartered Bank.
Duration : 45 days.
Exposure to : Worked as a Relationship Executive.
Key learning : Field exposure & back office job.
Core knowledge of current & saving account.
Organization : Indore Management Association
Duration : 8 days.
Exposure to : Worked as a Volunteer.
Key learning : Organizing marketing activity.
IT Skills in MS-Word, MS-Excel, MS-PowerPoint
PERSONAL DETAILS

5. Date of Birth : 9st
Feb 1981

6. Date of Birth : 9st
Feb 1981