Zonal Head with 20 years of professional experience in Sales, Marketing & Business Development of Building Materials and Rubber products seeking new assignment

1. SATHISH KP
Contact No.: +91 – 8089041826
E-Mail: kpsnair2@gmail.com, kpsnair2@rediffmail.com
Zonal Head with 20 years of professional experience in Sales, Marketing & Business Development of Building
Materials seeking new assignment
PROFILE SUMMARY
 A goal-driven professional with over 20 years of commendable success in Sales & Marketing, Business Development,
Strategic Planning, Cost Optimization and Resource Management.
 Presently associated with Sicagen India Ltd in the capacity of Regional Sales Manager covering the state of Karnataka
and Goa with proven expertise in revenue generation and ensuring yields across products & regions through BSMs and
team.
 Experienced in strategizing & planning, sales process management, budgeting & forecasting, pricing and promotion,
profit centre management, D & I Analysis, market research, ATL & BTL Marketing, organising and implementation.
 An excellent leader with strong abilities in Team & Talent Management, Team Performance Management and Training
& Evaluation. Skilled in periodical reviews of business performance, monitoring gaps and implementing steps to close
the gaps
 An effective communicator with excellent relationship building & interpersonal skills; strong analytical, problem solving
& organizational abilities with good exposure in requirements and the works related to opening new stores and branches
CORE COMPETENCIES
Sales & Marketing Market Research & Strategic Planning Leadership
Forecasting & Budgeting Profit Centre Management Business Development
Training & Motivation Presentation & Communication Relationship Management
SIGNIFICANT HIGHLIGHTS
At Sicagen India Limited, Ernakulam & Bangalore (2005 to 2014 and 2015 to Present)
Set-up the largest Warehouse in Bangalore 2017-18
Won Best Distributor - Karnataka Award from Jindal Pipes Ltd 2016-17
Brought the Karnataka Zone back to profits after continuous losses 2016-17
Complete efforts for setting up the new showroom for Sanitary ware, Wellness and CP Fittings 2014-15
Best BDP (South) - Sales Performance 2013-14 (Runner-up), 2012-13 & 2011-12
Bagged the Best Zone award for Kerala consecutively for 2 years 2012-13 & 2011-12
Received Best Branch Award consecutively for 3 years 2010-11, 2009-10, 2008-09
Won Best Structura BDP (All India) for initiatives award from Tata Steel 2010-11, 2013-14 (South)
Best District Dealer (Silver Category) from SAIL- Palakkad Branch 2011-12
Key role in opening new branches Palakkad & Chengannur (Kerala)
Efforts for obtaining dealership from SAIL Palakkad & Chengannur (Kerala)
Efforts for obtaining distributorship from Tata Bluescope Steel (Smart Truss)/ Ador Welding
Ltd
Kerala
At Thai Impex P Ltd, Calicut (2014 to 2015)
Instrumental in the opening the largest showroom of Homefactory in Tellicherry, Kannur Dist of Kerala 2015-16
Re-written the work process for Home Factory retail outlets. 2015-16
Presented before the management the need to change from EBOs to MBOs thinking from buyers
perspective, and changing the outlets to multi brand stores.
2015-16

2. At Eastern Treads Ltd. , Ernakulam (1996 to 2005)
Implemented a strict financial discipline in sales thereby increased the cash sale to 70% from a meagre
below 5% after taking charge of Sales and Marketing activities
2000-2005
Successfully worked in different departments that helped in gaining a thorough knowledge about almost all
functions those were required to be carried out for running a business
1996-2005
Opportunity to work in 5 branches (Hyderabad, Bhubaneswar, Lucknow, Indore &Mumbai). 1996-2005
ORGANIZATIONAL DETAILS
Sicagen India Limited (Building Materials Div.), Karnataka/ Goa & Kerala
Business Development Partners for TATA Steel, Jindal Pipes, Finolex Cables etc.
The Growth Path: Feb 2005- Nov 2014, Nov 2015 to Present
Regional Sales Manager – Karnataka & Goa (Building Products) - Nov ’15 to Present, based at Bangalore
Head – Dealer Development - Kerala (Sanitary ware & Bath fittings) - Jul’14 – Nov ’14, based at Ernakulam
Business Head - Kerala (Building Products) - Apr’11 – Jul’14 , based at Ernakulam.
Sr. Branch Manager, Branch Manager, Asst. Manager – Ernakulam (Building Products) - Feb’05 – Mar’11
Job Responsibilities:
• Ensure successful achievement of the objectives set for the 4 profit centers in Karnataka and Goa.
• Achieving target levels of new and existing business through effective team management.
• Engaging with prospects, customers and key influencers for new sales opportunities.
• Building effective sales strategy & Implementation and also responsible for pricing and discount approvals.
• Building continuous pipeline by engaging with prospects, partners and key clients.
• Design, demonstrate & develop strategies for converting prospective pipeline into business.
• Demonstrating an effective Go-to-market strategy to reach customers and achieve competitive advantage with existing as well
as new verticals.
• Work closely with the BMSs and the Operations Team to ensure successful smooth deliveries of client services.
• Regularly conduct performance reviews and report achievements versus budget forecasts to the Leadership Team.
• Managing the Market Excellence/ Intelligence process; gathering market and customer information.
• Establishing and monitoring performance reporting systems and also to ensure effective execution of marketing plans and
sales promotion schemes.
• Recruit, develop, manage and motivate a growing team of sales professionals
• Ensuring continuous adherence to existing guidelines on various aspects of delivery, response to internal clients, and email
etiquettes
• Ensuring adherence to people related policies/ procedures, maintaining integrity, discipline and confidentiality
• Adherence to ISO Procedures & Quality Management System of the organization.
• Extensive travelling for business purpose and branch visits and also to maintain cordial relationship with all the vendors.
• Ensure compliance of statutory requirements within the zone.
Thai Impex (P) Ltd (Retail), Calicut, Kerala
Chain of Retails stores for Tiles, Sanitaryware & CP Fittings.
The Growth Path: Dec ’14 to Nov 15 - Business Head (Retail)
Job Responsibilities:
• Responsible for managing 16 retail outlets in the state of Kerala.
• Accountability for the Top-line and profits of all the Home Factory “Xpress” and “Xperience” showrooms.
• Heading Sales & Marketing, Operations and Commercial activities of the stores.
• Responsible for running all aspects of the business such as planning, execution and ensuring target achievement.
• Work closely and motivate team of RMs store managers, and other employees in the store.
• Building and nurturing a team for sustained growth for meeting and exceeding the sales goals.

3. • Sales forecasting and budgeting.
• Develop and improve work processes to service clients to ensure customer delight.
• Completes showroom sales operational requirements by scheduling and assigning employees; follow up on work results.
• Pricing & Discount, Expenditure authorization & Control.
• Competitor Study, Customer survey and submitting reports to management on the findings.
• Implements enabling technologies like CRM, to field sales teams for maintaining data.
• Coordinate with HR team to ensure recruitment of right talents, proper training & grooming and lowering the attrition level.
• Periodical review of business performance of each outlet, take measures to close the gaps and giving presentation to the
management.
Eastern Treads Limited, Ernakulam, Kerala (Tread Rubber, Bonding Gum and Vulcanising Solution Manufacturer)
The Growth Path: 2000 – Feb’05 Asst. Manager – Marketing, Jul’96 – 2000 Jr. Commercial Officer and Officer –
Internal Audit
Job Responsibilities:
• Ensure achievement of business targets for the division.
• Effectively managed BTL activities with a view to promote and popularise the product
• Finding out New Dealers depending on the market potential, evaluation of performance of existing dealers, forming plans to
improve their efficiency and contribution and termination of worst performing dealers
• Led the process of deciding Sales Targets in discussion with the management and ensuring achievement
• Provided required feedback to the management in strategic decision and pricing policies.
• Organized technical training sessions with the help of Technical Team to enlighten the re-traders about the best practices in re-
trading
• Conducted branch/ sales team meeting on a periodical basis to review performance.
• Market study on competitors’ activities, new designs, new sizes, product performance and quality etc., and giving feedback to
the management.
ACADEMICS
Management Programme (Sales & Marketing) Indian Institute of Management - Lucknow
Bachelor of Commerce Calicut University
Diploma in CA & IC Electronic Research & Development Centre
TRAININGS & WORKSHOP ATTENDED
1
Professional Selling & Debt
Collection
The ConSELLtant
3rd to 5th Jan, 2014 at Checkers Hotel,
Chennai
2
Strategic Planning &
Leadership
How Sales Consultants, Chennai
4th & 5th Feb, 2011 at Benz Park Hotel,
Chennai
3 Leadership & Team Building How Sales Consultants, Chennai
22nd & 23rd Aug, 2008 at Mayajaal,
Chennai
4
Blue Print for Success by Shiv
Khera
Qualified Learning Systems Co. Inc
(USA)
25-27 Jan, 2008 at Bangalore
5
Business Simulation - Major
David’s Diamond Rush
Bharathi Resources Ltd.
3rd Dec, 2007 at Ramanashree California
Resort, Bangalore
PERSONAL DETAILS
Date of Birth: 12th
September, 1973
Address: 17/A, 6th
Cross, Vivekananda Nagar, Kathriguppe, BSK 3rd
Stage, Bangalore, Karnataka - 560085, India
Languages Known: English, Hindi, Malayalam (MT) and Tamil

4. Passport No.: G2115872