Somnath S. Dey is seeking a senior level position in sales and business development. He has over 20 years of experience in sales, marketing, strategic planning and business development. Currently he is the Zonal Sales Manager at Gitanjali Jewels Ltd where he is responsible for sales and distribution in western and northern zones. Previously he has held roles such as Regional Sales Manager at various companies where he was responsible for driving sales, managing teams, and achieving targets. He has a strong track record of success in setting up distribution networks and achieving significant sales growth.

1. CURRICULUM VITAE
SOMNATH S. DEY
Flat no. 2, plot no. 75, Manas sarovar, Shivai nagar, J.K. Gram Post,Thane 400 006, Maharashtra,INDIA.
Tel: 9769485577 (official), 9619526117 (Resident). E-mail: som_dey@hotmail.com
Seeking senior level assignment in the area of Sales and Business Development with an organization of repute.
Strength :- Flexibility in movement, Honesty, Integrity & Etiquette.
Summary of Skills & Experience
• Over 2 decades of experience in the areas of Sales, Marketing, Strategic Planning & Business Development.
• Adept at developing distributor network infrastructure & retail sales management with distinction of setting up
sales & distribution from scratch at various corporates.
• An effective team player with good communication & interpersonal skills and strong analytical abilities combined
with skills to plan & implement novel ideas.
• Experience in managing Profit Centre Operations, formulating and implementing marketing strategies and
developing new market segments, product launches and sales growth.
• A keen planner with skills in understanding requirements of the customers & providing customized services.
• Proficient at establishing corporate goals, budgets and developing business plans to achieve these goals.
Organizational Experience
Presently since June 2013 working with M/s Gitanjali Jewels Ltd as Zonal sales manager.
Key performance areas.
• Complete sales & distribution responsibility for all Gitanjali’s brands in diamonds, gold and fashion
jewellery at zonal level (west & north) with various channel partners (franchisees,distributors &
retailers) across clusters of zonal statewise.
• Business value generated for year 2013-14 is 25 crore & 34 crore for financial year 2014-15.
• Team force network of 4 RSM, 12 ASM’s, 15 Sales executives, 3 sales & operations coordinators and 2 MIS
executives.
Since May 2011 to June 2013 with M/s Apps Daily Solutions Pvt Ltd as Regional Sales Manager.
Key Performance areas
• Driving complete sales & distributions business from the launch of the products through entire mumbai cluster.
• Sales force team of 4 ASM, 15 Team Leaders & 150 ISD (Apps Gurus).
• Daily ISD management & sales extraction with 120 telecom retail partners & 7 distribution partners.
Since July 2009 till Jan 2011 with M/s JSK Marketing Pvt Ltd. as Regional Sales Manager.
Key performance Areas
• Divisional head for new Brand i-mobile mobile handsets in INDIA.
• Planning & coverage of sales through in formats such as distribution network, Operator bundling networks &
Large trade formats.
• Driving & implementing initial planning of product line selection, advertisement, budgeting, manpower
recruitments & various cost analysis.
• Spearheading the business & sales operations of Brand i-mobile.
• Business driven through entire western zone for distributors network as initial launch location in India.
• Sales force team of 15 sales executive & 2 Area sales manager & 1 service manager.
• Selection & appointment of distributors in demarked territories with complete understanding of business format &
forecast accordingly.

2. Cont…2...
Since May 2007 till June 2009 with M/s Ingram Micro India Pvt Ltd. as Sales Manager.
Key performance Areas
• Spearheading the business operations of brands like Sony Ericsson, Apple, Moser Baer & Zicom.
• Business driven through Maharashtra & Goa region & network with a team of 8 sales executives.
• Selection & appointment of distributors in demarked territories with complete understanding of business format &
forecast accordingly.
• Achieving the assigned targets quarterly basis with wide distribution network and managing market dynamics.
Since June 2005 till May 2007 with Matrix marketing as Business Manager.
Key performance Areas
• Spearheading the complete business operations of brand NOKIA in Sales & distribution execution.
• Business drive thru 1200 retailer’s network with two micro distributors & a team of 33 sales executive. 5 Team
Leaders, 1 Retail Manager & 6 merchandisers.
• Dedicated in retention of 76 % Market share of the brand with timely service & proactive skills features relatively
throughout assigned region.
Significant Achievements
• Started Business at 35k sales volume. February ‘06’ marked History in Sales Volume 50k Handset
simultaneously 55k in March & 60k in October’06’ so on.
• December 2005 got recognition from RSM- Nokia India Ltd as second highest achiever of multimedia sales in
ASIA & first in INDIA.
Since Jan’ 2003 with Gitanjali Jewels Limited as Corporate Sales Manager (National)
Key performance Areas
• Actively involved in business restructuring with aim of enhancing business and profitability at National level.
• Identifying reliable new corporate customers for achieving quarterly targets.
• Conceptualizing and implementing various promotional activities for enhancing market visibility & product awareness.
• Order Execution by proper planning, timely procurement of material in co-ordinations with various departments.
• M.I.S - Monitoring day-to-day prices of raw material, analyzing price fluctuations, regular updates on trade journals.
Significant Achievements
• Played a key role in business restructuring involving revamping of the setup, resulting in profitability increase.
• Business generated for the year 2003 was 9.5 crore.
• Corporate customers developed HLL, Godrej, Pfizer, Total Finaelf, Colgate-Palmolive, ICICI Bank to name few.
Since Oct’97 to Oct‘02 with, M/s Dinshaw’s Dairy Foods Ltd, as Area Sales Manager.
• Exploring strategic avenues to enhance business volume thru retail & distribution channel.
• Executing dealer & customer schemes for product promotion & delivering targets across Mumbai region.
Significant Achievements
• Sales increase achieved upto 35% growth annually.
Previous assignments, : M/s. Bilaspur Dairy pvt ltd. ( Sister concern of Raymonds LTD)
as Sales Officer since Sept., 1993 to September 1997.
PERSONAL DETAILS:
Date of Birth : 16th
July 1973.
ADDITIONAL QUALIFICATION : Executive MBA from ITM institute Mumbai year 2006.
ACADEMIC QUALIFICATION : Bachelor of Commerce from Mumbai University.
ADDITIONAL QUALIFICATION : Computer knowledge in MS Office, E-mail & Internet.